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JON D. WRIGHT 309 E. Wentworth Lane Appleton, Wisconsin 54913 920-954-0907 (Home) 920-358-4089 (Cell) [email protected] CAREER SUMMARY Extensive international and North American business development, consumer marketing, and new products experience. Demonstrated expertise in: Establishing long-term strategic approaches for building brands. Developing high performance marketing teams. Leading brand expansion into mass market channels. Managing three of the most recognized global brands. Launching major product innovations. Developing global plans for international expansion. Leading the turn around of a major consumer products business in South Africa. Starting up a $100 million food business. Evaluating M & A business opportunities. PROFESSIONAL EXPERIENCE SNA - ENZYMATIC THERAPY INC., Green Bay, Wisconsin 2004-Present A $180 million natural medicine company, which manufactures and markets high quality therapeutic natural medicines and nutritional supplements. Director of Marketing – Enzymatic Therapy Consumer Business Reporting to Executive Vice President. Responsible for developing and implementing business plans, product innovation, and directing marketing strategies and tactics for consumer–focused business. Manage marketing personnel and internal creative group. Established a classical brand management approach: o Developed a high-performance marketing team, o Established strategic marketing and planning processes, o Implemented a discipline approach to evaluating and assessing marketing programs, o Implemented cost-effective programs with limited budgets, including – marketing research, TV and print advertising, internet adverting and promotion, broad reach and targeted consumer couponing, consumer and practitioner relationship programs. Directed the expansion of key product lines into mass market retailers, including Wal-Mart, Target, Walgreen’s, CVS, Kroger, Safeway, which generated $30 million in incremental revenue. Received the first ETI Innovation awarded for developing a product concept successfully launched into mass market retail. Launched a number of first-to-market product innovations which contributed to share growth. Director of Corporate Market Development – Enzymatic Therapy Inc. Reporting to Chief Operating Officer. Responsible for developing and implementing customer strategies to grow overall business through retail expansion, product innovation, and increasing penetration. Manage Customer Development Group personnel. Established a customer tool kit to improve the effectiveness of the sales organization. Re-engineered the innovation process to expedite development and commercialization of new products. JON D. WRIGHT PAGE 2 PROFESSIONAL EXPERIENCE continued CONAGRA FOODS, Omaha, Nebraska and Toronto, Canada The second largest food company in North America 2001-2003 Director of Frozen Food Group - ConAgra Canada, Toronto, Canada Reporting to Senior Vice President. Responsible for integrating the Frozen Food group into One ConAgra Canada business group, and directing marketing strategies and activities. Recruit and mentor quality talent to manage the ConAgra Canada business. Developed the frozen food vision and strategies. Established and developed the frozen food marketing team. Increased Frozen Pizza sales by 33% with brand repositioning, product enhancements and marketing support. Significantly increased market share of Handheld Snacks with focused marketing activities. Launched Healthy Choice Ice Cream Novelties. Marketing Director - Marie Callendar’s Frozen Foods Reporting to General Manager. Responsible for developing and implementing business plans, and directing marketing strategies and activities. Manage marketing personnel. Developed Strategic Destination, Positioning, Strategic Framework and Growth Roadmap for the Marie Callender’s brand. Restaged product lines that grew two key lines of business by 27% and 11% and significantly improved total business profit margin. Recognized as a top 5 Grocery Products Pacesetter by IRI. Director of Marketing - Frozen Prepared Foods International Reporting to General Manager/Vice President. Responsible for international expansion of the Frozen Prepared Foods business. Manage international marketing personnel. Significant involvement in M&A activity: o Acquisition of a $60 million Canadian company, o Joint Venture with a large food company in Mexico, o Evaluation of business alliances in Australia, Japan, Czech Republic, Hungary. Established strategic planning and marketing planning process for the International group. Developed global expansion plan for the ConAgra Retail Company. THE BIRDS EYE FOOD COMPANY, Green Bay, Wisconsin 1999-2001 A $1.3 billion food company, which processes and markets a variety of branded product lines including Birds Eye and Voila. Formerly Agrilink Foods, Inc. Director of Marketing - Frozen Meals Reporting to Vice President. Responsible for developing and implementing business plans for branded frozen food, directing product innovation, and directing marketing strategies and activities. Manage marketing personnel and lead innovation teams. Launched Birds Eye Voila complete meal product line creating a new product category and achieving $100 million in retail sales in the first year. Established a strategic planning process, a roadmap for long-term business development. Developed the Master Brand positioning for Birds Eye. JON D. WRIGHT PAGE 3 PROFESSIONAL EXPERIENCE continued KIMBERLY-CLARK CORPORATION, Neenah, WI and Johannesburg, S. Africa 1981-1999 A $17 billion Fortune 50 manufacturer and market leader. Brands include Huggies, Kleenex. Associate Marketing Director - Southern Africa Consumer Products 1996-1999 Reporting to Business Director. Develop and implement business plan for South Africa operations, direct product innovation, and oversee marketing activities. Manage five marketing professionals. Redirected the Consumer Tissue business; grew key product lines by over 15% per year. Established the marketing organization, business processes and best practices. Repositioned the portfolio of brands and led teams to launch new product innovations into South African consumer market. Received top communication award in South Africa. Justified $35 million capital investment in a world-class production facility. Senior Brand Manager-Kleenex Tissue North America 1995-1996 Reporting to Vice President of Marketing. Direct marketing strategies to focus on building brand equity and launch innovations to increase market share. Direct three Product Managers and lead innovation teams. Developed guidelines for Kleenex brand positioning, brand stretch and core values in order to build long-term brand equity. Established Kleenex brand development roadmap including product innovation plan. Directed multi-functional teams that developed and launched innovations including Kleenex ColdCare and Kleenex Expressions tissues; resulted in a 6-point market share increase. Global Marketing Manager - Family Care Sector 1992-1995 Reporting to Global Business Director. Responsible for formulating global business development plans to achieve corporate growth objectives for a $2 billion global business. Review marketing strategies and provide coaching for international business units. Direct assignments for seven technical and marketing support associates. Established the Global Brand Framework for Kleenex. Directed cross-functional teams that developed product innovations and marketing strategies targeted to developing markets. Established global network to facilitate innovation transfer and exchange marketing successes expediting speed-to-market for innovations. Product Manager - Huggies Diapers 1989-1992 Reporting to Marketing Director of the Infant Care Division. Formulate marketing strategies and manage marketing activities to achieve business volume and profit objectives for a $1.5 billion business. Direct activities of four Marketing Assistants. Directed cross-functional team that developed and launched Huggies Baby Steps diapers achieving market share leadership. Launched Huggies for Him/Her diapers line extension achieving record sales volume for Huggies Diaper business. Assistant Product Manager - Consumer Tissue Sector 1987-1989 JON D. WRIGHT PAGE 4 PROFESSIONAL EXPERIENCE continued KIMBERLY-CLARK continued General Manager - Export Sales Corporation, St. Thomas, Virgin Islands 1984-1985 Responsible for creating and managing a subsidiary for the coordination of export sales. Department Manager - Market Analysis 1982-1984 Senior EDP Auditor - Internal Audit 1981-1982 ACCENTURE CONSULTING, Chicago, Illinois 1978-1981 Consulting companies specializing in the development of state-of-the-art business systems. Senior Consultant: Consult with clients to define information needs and re-engineered business processes. Direct activities for project teams that design and implement business systems. EDUCATION MS in Marketing, University of Wisconsin-Madison, Madison, Wisconsin Research Assistant for the Marketing Department BS in Management, Purdue, University, West Lafayette, Indiana Student Government, Teaching Assistant, Academic Dean’s List