Download Wednesday, November 5, 2015 FOR IMMEDIATE RELEASE

Wednesday, November 5, 2015
FOR IMMEDIATE RELEASE
Beerlicious Inc. hires Jonathan Sinden as new VP of Marketing.
TORONTO, CA - Beerlicious Inc., the leading Beer Festival producers and “brand in
hand” sampling company in Canada, is pleased to announce today the new hire of
Jonathan Sinden as Vice President of Marketing, effective immediately.
Jon comes to Beerlicious with extensive marketing experience from Maple Leaf Sports
and Entertainment where he served as the Director of Integrated Marketing. Driven by
his need to utilize technology, create ‘best in class’ content and memorable experiences,
Sinden is someone who will go above and beyond to ensure brand success.
Prior to MLSE, Jon was the Director of Marketing at 102.1 The Edge. He’ll draw on this
vast media experience in his new role at Beerlicious to help define events such as
Toronto’s Festival of Beer with the next generation of beer lovers in Canada.
“Jon brings energy, experience, and unique perspective to our business, and we are
thrilled to have him join the team,” says President Les Murray. “Jon is an incredibly
talented executive with the rare ability to deeply understand technology, brand strategy,
analytics, and the ever changing marketing needs of our festivals, events and client
activations. Jon’s hire is a massive validation of the Beerlicious commitment to deliver
our consumers and vendors the best experience and value proposition possible. As Vice
President of Marketing Jon will work to ensure all of our activations are at the forefront of
Social and traditional media.”
Festival Founder and CEO, Greg Cosway also adds “I’ve known Jon for many years now
and his ability to drive marketing strategy through technological innovation and Social
Media make him an invaluable asset for us as the media and advertising landscape
continues to shift. Jon is uniquely positioned to help sustain and build relevance with
consumers through new forms of communication. With the addition of Jon to our already
talented team, I’m excited to see what we can accomplish together. He is not only an
elite marketer and leader, but also incredibly passionate about great beer experiences."
Although Sinden only officially joined Beerlicious Inc. this past week, he has been
involved with the company for many years and is very familiar with the Beerlicious
business.
Sinden also had this to say about his latest gig, “When I first attended Toronto’s Festival
of Beer many years ago, I immediately knew it would be a massive success in this
market. I knew something special was happening and I wanted to be a part of it. I’ll draw
on all my brand experience and the combined knowledge of the Beerlicious team, to
help advance the Festival experience to new heights.”
With incredible excitement and anticipation for the future…
Les Murray, President, Beerlicious Inc.
About Beerlicious Inc.
Beerlicious Inc. is a brand-in-hand event marketing company that produces beer and
culinary experiences for both corporate clients and public consumers. We own and
operate annual events in Ontario, including: The Beach BBQ and Brews Festival,
Ontario Brewing Awards, The Brewers Plate and Toronto’s legendary Festival of Beer.
Our events focus on promoting and supporting all brewers big or small, the brewing
community, restaurateurs, and feature live home grown talent, international talent,
culinary education and performances by renowned Chefs.
For more information on Beerlicious Inc. please contact:
Les Murray
[email protected]
(416) 635-9889 x-23
Jonathan Sinden
[email protected]
(416) 635-9889 x-26
Greg Cosway
[email protected]
(416) 806-9673