Download DIGITAL MARKETING OFFICER Job Description Reporting to: Head

DIGITAL MARKETING OFFICER Job Description
Reporting to:
Head of Marketing
The Bush Theatre is looking for an enthusiastic and innovative Digital Marketing Officer to
work with the Head of Marketing on campaign delivery and digital strategy with a focus on
maximising income from productions.
How to Apply
This pack contains the job description and person specification for the position of Digital
Marketing Officer at the Bush Theatre.
To apply for the post please provide a completed application form.
Email your Application form and equal opportunities form to:
Anna Jones, [email protected]. Please state Digital Marketing Officer in the subject
line.
Alternatively you may post your application to:
Anna Jones
The Bush Theatre
Boxmoor House
7 Queensdale Crescent
Edward Woods Estate
London
W12 8LJ
Deadline for applications is Noon on Friday 26th August 2016.
Interviews will take place on Friday 2nd September 2016. Second interviews if required will
be Wednesday 7th September.
DIGITAL MARKETING OFFICER Job Description
Responsible to:
Head of Marketing
Background
“One of the most experienced prospectors of raw talent in Europe.”
– The Independent
After nearly 40 years in residence over a pub on Shepherd’s Bush Green, the Bush Theatre
moved into the Old Library in Shepherd’s Bush in October 2011. Five years on, 2016 is another
pivotal moment in the Bush Theatre’s history. This year, we embarked on a £4m redevelopment
project to complete the transformation of the old library, making the building more accessible,
more sustainable and open to even more people.
While the work takes place, we are producing a landmark season away from the theatre –
reaching out to our communities and presenting new plays in venues across Shepherd’s Bush
and West London. The work is scheduled for completion in early 2017.
The Bush Theatre’s home is a beautiful and historic building in the heart of the community and,
upon reopening, will comprise a flexible 190 seat theatre, a second 60 seat performance space, a
rehearsal studio, a Café Bar and a playtext library.
Under the leadership of Artistic Director Madani Younis, the Bush Theatre is committed to
presenting a diverse and innovative programme of new writing which speaks to and reflects
contemporary society in all its diversity.
Purpose of the role
 To work with the Head of Marketing to plan and implement the highest standard in
marketing and communications campaigns for the Bush Theatre to grow audiences and
penetrate new markets.
 To lead on digital content creation and management of our digital channels, and to
support digital innovation in key areas.
Main Duties and Responsibilities
Marketing and Communications
 To support the Head of Marketing in the creation and delivery of dynamic and coherent
marketing and communications campaigns for the theatre, Café Bar, events/hires and
development departments ensuring a consistent brand message across all platforms.
 To manage and report on digital campaign initiatives including email marketing, digital
advertising and social media campaigns.
 To create and distribute engaging digital content across a range of platforms.
 To support and work with an external press team to ensure integrated marketing and
press campaigns.
 To support the Development team’s work through print/collateral, reporting and
information gathering.
Audience Development
 To work with the Head of Marketing to deliver strategic audience development initiatives –
growing the core audience, and adding to it with new, regular attenders appropriate to the
evolving programme.
 To gather, analyse and present audience/user data, which will assist the Bush in
formulating financial and social objectives and assist in the business planning process.
 To work closely with the Community team to ensure that engagement activities are linked
to and informed by audience development objectives.
Sales and Customer Service
 To assist with maintaining the Box Office sales and CRM system (Spektrix) to maximise
its effective use.
 To assist with box office services as necessary, ensuring high standards of work, a
welcoming atmosphere for new diverse audiences and participants and a pro-active
customer-driven sales approach that achieves agreed sales targets.
Digital Strategy
 To act as digital champion for the organisation – to ensure that digital opportunities are
considered during creative conversations.
 To deliver the Bush’s digital and social media strategy for the full range of the theatre’s
activities, maintaining and developing the Bush’s brand, voice and profile in the digital
arena.
 To regularly update the Bush’s digital platforms, including the website, Facebook, Twitter
and Instagram.
 To undertake relevant training and mentoring to remain at the cutting edge of digital
technologies.
 To keep abreast of relevant new social media platforms and behaviours.
General
 Attend read-throughs, sharings, previews, press and supporters’ nights and other Bush
Theatre events as required.
 Attend weekly company meetings.
 Actively deliver green policies and practices for the department.
 Adhere to, and actively contribute to, Bush Theatre policies, including Equalities
(including diversity, access, and equal opportunities), Environmental and Health & Safety.
 To maximise income and minimise expenditure wherever possible without jeopardising
the quality of the work or the reputation of the Bush Theatre.
 To deputise for the Head of Marketing when required.
 To act always in the best interest of the Bush Theatre.
 Carry out any other duties as may be reasonably required.
Person Specification:
Essential
 An affinity for the mission, vision and work of the Bush Theatre and a passion to help
achieve the theatre’s success;
 Experience of delivering innovative and successful marketing campaigns to develop new
audiences and achieve sales targets;












Experience and flair for creating engaging marketing materials and managing design
briefs;
Exceptional writing skills with an ability to write informative, accurate and creative copy;
Excellent eye for detail and exemplary proofreading skills;
Up-to-date knowledge of the latest digital and social media marketing and
communications techniques;
Experience of managing social media channels;
A positive attitude with a high level of self-motivation and ability to work using your own
initiative;
Excellent organisation and planning skills with proven ability to work flexibly under
pressure, to prioritise and to meet deadlines;
Proven ability to work within allocated budgets;
Ability to communicate effectively with people at all levels, both internally and externally;
An understanding of equal opportunity and cultural diversity issues in the delivery of our
services;
Proven IT skills;
Proven ability and desire to work as part of a team.
Desirable
 An interest in new writing in theatre;
 Experience of working within a busy arts organisation;
 Experience of ticketing, sales and box office related activities;
 Experience of using Photoshop for basic editing – including resizing images;
 Experience of video editing;
 Experience of the Spektrix box office system.
TERMS & CONDITIONS
Hours:
Salary :
Holidays:
Probation:
Contract type:
40 Hours per week across at least five days
£21-23k pa depending on experience
22 days per annum plus Bank Holidays
Rising to 23 days after two years’ service
Rising to 24 days after four years’ service
Six months
Permanent