Download Job Description - Scarborough Borough Council

SCARBOROUGH BOROUGH COUNCIL
Job Specification
Tourism Bureau
Designation:
Post No PN43
Digital Tourism Marketing Assistant
Responsible to: Area Tourism Director through Digital Marketing Officer
Effective from:
August 2016
Main Purpose of the Job:
To work closely with the Welcome to Yorkshire Local branch team to promote the
area as a key visitor destination for the economic benefit of the district. As a Digital
Marketing Assistant, you will be working as part of our team to help conceive, plan
and implement a wide range of targeted social media and digital marketing activity
to help grow and develop our clients’ businesses. The key areas of work will
include assisting in campaign planning & copywriting, assisting with website
development projects, e-marketing and social media campaigns. There will also be
opportunities to work on off-line marketing and promotions activity
Job Activities
Responsible to the Area Tourism Director through Digital Marketing Officer for assisting
with the following:1.
Assist in promoting the area as a key tourist destination by working with partners in
the development and delivery of traditional and e-media/online promotional
campaigns.
2.
Content management of local Tourism web-sites
3.
Produce bi-monthly e-newsletters & features for the web-site
4.
Delivery of social media activity for tourism services
5.
Assist tourism businesses to maximise marketing opportunities through the
development and delivery of social media and e-marketing activities
6.
Liaise with tourism operators in the area to discuss their needs, ideas and give
advice and training
2
7.
To use web-site analytics to assist in the development of future e-marketing
strategies
8.
To support the Tourism Marketing team in delivery of campaigns and events as
required
9.
To support the development of effective communication channels between local
area office and stakeholders and Welcome to Yorkshire regional office to ensure
promotion of the destination is maximised
10.
Implementation of Council and Service policies and procedures, especially with
regard to ICT policy, employment, control of finance, ordering and paying for goods
and services, stock control, disciplining staff and the keeping of records.
12.
The postholder is required to vary his/her personal working hours according to the
requirement of the job, which includes out of normal hours working, weekends and
Bank Holidays, for which no extra remuneration will be paid.
13.
Undertaking any other duties that the Area Director may require.