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CORPORATE PROFILE The Company As new local and international investors and businesses enter into the Nigerian economy, and as previously government-dominated sectors of the economy are liberalized, there is a significant increase in the number of brands and services competing for attention and custom. Given the level of competition in most industries, marketing skills have become a major requirement for discerning organizations seeking to distinguish their products and services as a strategy for market success. Elbeo Limited is a marketing skills and resources supplier to corporate organizations seeking to employ world-class marketing expertise in their enterprise while not necessarily interested to develop such expertise in-house. Elbeo will support its clientele with superiormarketing expertise to enable them attain leadership in their industry and position them for sustained success in their areas of commercial activity. “We shall not cease from exploration and the end of all our exploring will be to arrive where we first started and know the place for the first time.” — T.S Eliot, FOUR QUARTETS 2 elbeo Our clients’ successes will translate into a wider choice of high quality goods and services available to consumers in the various markets in which these clients operate. Our participation will also mean that these consumers are better informed about the choices available to them and can therefore maximize their spending to meet their needs. Elbeo will operate initially within the Nigerian market and will rapidly expand into other countries on the African continent and the Middle East. Elbeo will provide leadership within the African continent to develop a crop of highly successful African businesses and business leaders who have world-class credentials along with global outlook and ambition. elbeo 3 Our Services Customer Base and Experience Elbeo will help its clients to develop marketing strategies and plans which are appropriate to deliver their business objectives. Elbeo is also able to secure resources to execute these strategies creatively and technically in order to promote the clients brands to reater advantage versus competition. Elbeo has provided consultancy services to a wide range of clients, spanning Managed Medical Care, Information Technology, Telecommunications and Construction industries. Our services to these customers included Business/ Marketing strategy development; Brand development; Marketing and Sales Resource consulting and also Strategy audit and consolidation. Additionally, the range of experience in-house is of highly international profile and pedigree, cutting across the Fast Moving Consumer Goods (FMCG), Information Technology, Telecommunications, Advertising and Market Research industries. This experience covers both business to business and business to consumer operations across 3 continents with a consolidated revenue of over 500 million US dollars. Our services include: • Market Intelligence & Strategy Development • Marketing Plan & Management Recruitment • Marketing Manpower Training & Development • Strategy Review and Consolidation Market Intelligence & Strategy Development We will help our clients to define or redefine their marketing strategies in consonance with the best understanding of the marketplace. Key elements of this service include market understanding, high level business analysis, cross functional business strategy review and marketing strategies development. We will employ in-depth analysis of market trends, competitive landscape and target market segments to enhance shareholders value, strengthen brand equity, improve market position and optimize return on marketing investment. Development Process Marketing Plan & Management Recruitment The highly distilled Marketing strategies will be translated into a holistic Marketing plan that will be championed and executed by the clients resources. Elbeo will provide human resources consultancy services to identify and recruit competent individuals who possess requisite skills to manage commercial operations and lead the execution of our clients marketing plans. Such individuals will, upon request, be further equipped with skills through the Marketing Manpower Training & Development service. Marketing Manpower Training & Development We will help our clients to develop and maximize high level marketing talent as a component of a successful business model. Key elements of this service include formal training courses and seminars, in-house training programmes, field project attachment programmes and mentoring programmes. Strategy Review and Consolidation 4 elbeo During or post execution of the marketing plan, Elbeo is able to conduct an assessment of the organization’s performance against the marketing strategies via a systematic review of internal and external parameters. This will enable our clients to assess the impact of their marketing investment on business performance. Strategy Review and Consolidation Marketing Resource Training and Development Market Success Marketing Plan and Management Recruitment Market Intelligence and Strategy Elbeo will be the reference point for marketing knowledge, expertise and training on the African continent. elbeo 5 Our People Olanrewaju Oke Dapo Ojo-Ade Dip (Econ.) U. London, M.Inst.D MFA AA History, BFA Fine Arts Mr. Oke, founder and a director of Elbeo Limited, is a seasoned brand builder and business executive with almost 15 years marketing and sales management experience including over 10 years with Procter & Gamble EMEA (Europe, Middle East & Africa). His experience spans multiple product categories and industry sectors and he has had responsibility for regional category management, advertising development, volume and budget forecast, media management and training & development in nine different countries across Africa and the Middle East. Mr. Ojo-Ade is a creative director with Elbeo Limited. He has over 11 years experience in developing a variety of corporate identities and print materials for companies both within Nigeria and the United States. As a member of LINKSERVE, Nigeria’s Premiere Internet Service Provider, he worked as an in-house designer to produce the company’s marketing materials and he also successfully coordinated and managed the development of several client websites. Lanre has also led the creation and establishment of one of the most prominent and admired data telecommunications brands in Africa. He holds a Bachelor of Science (honours) degree in Mechanical Engineering from the Obafemi Awolowo University, Ile-Ife and a Post-Graduate Diploma in Economic Principles from the University of London. He is a member of the Institute of Directors (IOD) in Nigeria. Olatunde Awe DipM (UK), MCIM, AMNIM Mr Awe is a director of Elbeo Limited and a marketer with 12 years of experience in managing global brands for Procter & Gamble and Coca-Cola in West Africa. He also has experience in managing market research services for blue chip clients in the United Kingdom. His track record of delivering profi table sales results and his unique mix of sales and marketing experience provides strong knowledge advantage in advising clients towards achieving successful product and market entries. Tunde is a prize-winning scholar with a Bachelor of Science (honours) degree in Chemical Engineering from the University of Lagos and a professional Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, UK. He is also an Associate Member of the Nigeria Institute of Management. 6 elbeo Dapo holds a Bachelor of Art in Fine Arts and a Master of Art from the Obafemi Awolowo University, Ile-Ife, and a Certificate in Digital Design from the College of Southern Maryland. Tolulope Oke Mrs Oke is the co-founder and a director of Elbeo. She is a trained and seasoned administrator with experience in both local and Fortune 500 multinational companies. Her strengths are Administration and Corporate Training and development. She holds a Bachelor of Science degree in Botany from Obafemi Awolowo University, Ile-Ife, a post Graduate Diploma in Business Management from the Federal University of Technology Akure and a Master of Business Administration from the University of Surrey, Guildford, UK. Mariam Fagbemi B.A. Linguistics (Ilorin) Mrs Fagbemi is a trained linguist and director of Elbeo who lends her skills in research. She has 8 years experience in the research field during which she has championed market and media research. She is well versed in questionnaire design, reporting and presentation aimed at helping the clients better understand the market and choose winning strategies. She holds a Bachelor of Arts degree in Linguistics from the University of Ilorin. Elbeo will prosper as an organization not only from the financial rewards of our successful activities but also from the goodwill and reputation that we will enjoy from our highly successful clients and from the consumers in the markets in which we operate. elbeo 7 Contact us 234-7028-472-168 234-8033-900-699 234-1-7922-997 [email protected] www.elbeoafrica.com