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CORPORATE PROFILE
The Company
As new local and international investors and businesses enter into the Nigerian
economy, and as previously government-dominated sectors of the economy are
liberalized, there is a significant increase in the number of brands and services
competing for attention and custom. Given the level of competition in most
industries, marketing skills have become a major requirement for discerning
organizations seeking to distinguish their products and services as a strategy for
market success.
Elbeo Limited is a marketing skills and resources supplier to corporate
organizations seeking to employ world-class marketing expertise in their
enterprise while not necessarily interested to develop such expertise in-house.
Elbeo will support its clientele with superiormarketing expertise to enable
them attain leadership in their industry and position them for sustained
success in their areas of commercial activity.
“We shall not cease
from exploration
and the end of all
our exploring will
be to arrive where
we first started and
know the place for
the first time.”
— T.S Eliot,
FOUR QUARTETS
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Our clients’ successes will translate into a wider choice of high quality goods
and services available to consumers in the various markets in which these
clients operate. Our participation will also mean that these consumers are
better informed about the choices available to them and can therefore
maximize their spending to meet their needs.
Elbeo will operate initially within the Nigerian market and will rapidly expand
into other countries on the African continent and the Middle East.
Elbeo will provide leadership within the
African continent to develop a crop of highly
successful African businesses and business
leaders who have world-class credentials
along with global outlook and ambition.
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Our Services
Customer Base and Experience
Elbeo will help its clients to develop marketing strategies and
plans which are appropriate to deliver their business objectives.
Elbeo is also able to secure resources to execute these strategies
creatively and technically in order to promote the clients
brands to reater advantage versus competition.
Elbeo has provided consultancy services to a wide range of
clients, spanning Managed Medical Care, Information
Technology, Telecommunications and Construction
industries. Our services to these customers included Business/
Marketing strategy development; Brand development;
Marketing and Sales Resource consulting and also Strategy
audit and consolidation. Additionally, the range of experience
in-house is of highly international profile and pedigree,
cutting across the Fast Moving Consumer Goods (FMCG),
Information Technology, Telecommunications, Advertising
and Market Research industries. This experience covers both
business to business and business to consumer operations
across 3 continents with a consolidated revenue of over
500 million US dollars.
Our services include:
• Market Intelligence & Strategy Development
• Marketing Plan & Management Recruitment
• Marketing Manpower Training & Development
• Strategy Review and Consolidation
Market Intelligence & Strategy Development
We will help our clients to define or redefine their marketing
strategies in consonance with the best understanding of the
marketplace. Key elements of this service include market
understanding, high level business analysis, cross functional
business strategy review and marketing strategies development.
We will employ in-depth analysis of market trends, competitive
landscape and target market segments to enhance shareholders value,
strengthen brand equity, improve market position and optimize
return on marketing investment.
Development Process
Marketing Plan & Management Recruitment
The highly distilled Marketing strategies will be translated into
a holistic Marketing plan that will be championed and executed
by the clients resources. Elbeo will provide human resources
consultancy services to identify and recruit competent individuals
who possess requisite skills to manage commercial operations and
lead the execution of our clients marketing plans. Such individuals
will, upon request, be further equipped with skills through the
Marketing Manpower Training & Development service.
Marketing Manpower Training & Development
We will help our clients to develop and maximize high level
marketing talent as a component of a successful business model.
Key elements of this service include formal training courses and
seminars, in-house training programmes, field project attachment
programmes and mentoring programmes.
Strategy Review and Consolidation
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During or post execution of the marketing plan, Elbeo is able to
conduct an assessment of the organization’s performance against
the marketing strategies via a systematic review of internal and
external parameters. This will enable our clients to assess the
impact of their marketing investment on business performance.
Strategy Review
and
Consolidation
Marketing
Resource Training
and
Development
Market
Success
Marketing Plan
and
Management
Recruitment
Market
Intelligence
and Strategy
Elbeo will be the
reference point
for marketing
knowledge,
expertise and
training on the
African continent.
elbeo 5
Our People
Olanrewaju Oke
Dapo Ojo-Ade
Dip (Econ.) U. London, M.Inst.D
MFA AA History, BFA Fine Arts
Mr. Oke, founder and a director of Elbeo Limited, is a
seasoned brand builder and business executive with almost
15 years marketing and sales management experience
including over 10 years with Procter & Gamble EMEA
(Europe, Middle East & Africa). His experience spans
multiple product categories and industry sectors and he
has had responsibility for regional category management,
advertising development, volume and budget forecast,
media management and training & development in nine
different countries across Africa and the Middle East.
Mr. Ojo-Ade is a creative director with Elbeo Limited. He
has over 11 years experience in developing a variety of
corporate identities and print materials for companies both
within Nigeria and the United States. As a member of
LINKSERVE, Nigeria’s Premiere Internet Service Provider,
he worked as an in-house designer to produce the
company’s marketing materials and he also successfully
coordinated and managed the development of several
client websites.
Lanre has also led the creation and establishment of one of
the most prominent and admired data telecommunications
brands in Africa. He holds a Bachelor of Science (honours)
degree in Mechanical Engineering from the Obafemi
Awolowo University, Ile-Ife and a Post-Graduate Diploma
in Economic Principles from the University of London.
He is a member of the Institute of Directors (IOD) in
Nigeria.
Olatunde Awe
DipM (UK), MCIM, AMNIM
Mr Awe is a director of Elbeo Limited and a
marketer with 12 years of experience in managing global
brands for Procter & Gamble and Coca-Cola in West
Africa. He also has experience in managing market
research services for blue chip clients in the United
Kingdom. His track record of delivering profi table sales
results and his unique mix of sales and marketing experience
provides strong knowledge advantage in advising clients
towards achieving successful product and market entries.
Tunde is a prize-winning scholar with a Bachelor of Science
(honours) degree in Chemical Engineering from the
University of Lagos and a professional Postgraduate
Diploma in Marketing from the Chartered Institute of
Marketing, UK. He is also an Associate Member of the
Nigeria Institute of Management.
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Dapo holds a Bachelor of Art in Fine Arts and a Master
of Art from the Obafemi Awolowo University, Ile-Ife,
and a Certificate in Digital Design from the College of
Southern Maryland.
Tolulope Oke
Mrs Oke is the co-founder and a director of Elbeo. She
is a trained and seasoned administrator with experience
in both local and Fortune 500 multinational companies.
Her strengths are Administration and Corporate Training
and development.
She holds a Bachelor of Science degree in Botany from
Obafemi Awolowo University, Ile-Ife, a post Graduate
Diploma in Business Management from the Federal
University of Technology Akure and a Master of Business
Administration from the University of Surrey, Guildford,
UK.
Mariam Fagbemi
B.A. Linguistics (Ilorin)
Mrs Fagbemi is a trained linguist and director of Elbeo
who lends her skills in research. She has 8 years experience
in the research field during which she has championed
market and media research. She is well versed in
questionnaire design, reporting and presentation aimed
at helping the clients better understand the market and
choose winning strategies. She holds a Bachelor of Arts
degree in Linguistics from the University of Ilorin.
Elbeo will prosper
as an organization
not only from the
financial rewards
of our successful
activities but also
from the goodwill
and reputation
that we will enjoy
from our highly
successful clients
and from the
consumers in the
markets in which
we operate.
elbeo 7
Contact us
234-7028-472-168
234-8033-900-699
234-1-7922-997
[email protected]
www.elbeoafrica.com