Download Neighbourhood View™ Refining Target Marketing Strategies

CONSUMER INFORMATION SOLUTIONS
Neighbourhood View™
THE GENIUS BEHIND INTELLIGENT TARGET MARKETING
In today's tough marketplace, businesses are working
harder than ever to find new customers. As time and
money are often your most valuable assets, you need
to accurately and efficiently identify and reach the right
customers for your business.
Equifax’s Neighbourhood View™ enables you to
effectively prospect and target new customers by
delivering the intelligent information needed to refine
your strategies; thereby driving additional revenue
while reducing expenses.
Equifax can help you find and reach the right
consumers, maximize response rates, reduce your cost
per acquisition, and minimize the waste of marketing to
the wrong households.
Refining Target Marketing Strategies
Whether you’re in the business of Cards, Leasing / Fixed Term Finance, Revolving Credit, Auto Financing, or a
Credit Union, you need better information to help refine your target marketing strategies for new customer
acquisition and account management. Equifax’s Neighbourhood View is a Marketing Services solution that is
available at the postal code level, or for more refined marketing, at the street level to help increase business with
more targeted strategies.
Neighbourhood View allows companies to increase the value of their portfolio and find their best opportunities. It
is a statistical database driving target marketing by delivering the information needed to refine strategies for new
customer acquisition and account management.
For your specific
needs Equifax
provides
aggregated data for
more than 300 data
attributes and all of
our generic scores.
As well as annual,
semi-annual or
quarterly data set
refreshes.
Equifax aggregates its database at two different levels:
Postal Code Level (Aggregated Credit Data) or
Street Level (Dis-Aggregated Credit Data)
This aggregated data gives you detailed information on prospects and allows you to develop
profiles based on geographies by consumer characteristics by region.
Built from robust credit information in our
database, both Postal Code Level and Street Level
examine financial behaviours at a microgeographic level (i.e. up to street level) and give
you average behaviour profiles for each
subdivision.
The information you receive consists of several
calculations of aggregation levels including
minimum, maximum and average values, and the
standard deviation for all of our attributes and
scores.
CONSUMER INFORMATION SOLUTIONS
Better Intelligence for Better Decisions
Neighbourhood View is your first step toward making better target marketing decisions. Built on the strength and
accuracy of our comprehensive consumer credit database, Neighbourhood View offers credit information using
segments of the consumer credit file and combines various dimensions such as risk, raw trade line information, and
prospect value data that is based on utilization and industry usage profiles – allowing you to choose the credit
characteristics you want to build a consumer profile that works to enhance your target marketing strategies.
Because Neighbourhood View delivers data aggregated by geography, it is privacy compliant making it easy for
Marketers to determine areas where good prospects live and target a higher percentage of potential customers who
have desired credit characteristics. By applying your specific risk parameters to our advanced analytics, we'll help
you increase business with more targeted strategies.
Marketing
Account Acquisition
Account Management
Neighbourhood View™ offers the
marketing intelligence required to
isolate and learn more about
responsive, qualified customers.
Neighbourhood View ™ helps
develop targeted acquisition
campaign lists that reflect your
ideal members, and manage lists of
prospects that satisfy your desired
risk and marketing specifications.
Neighbourhood View™ helps
marketers with increased risk
precision, increased marketing
precision, targeted pre-approvals,
increased response rates.
Helping Find the Best Opportunities
Equifax’s Neighbourhood View helps you:
Identify and target best prospects
Quickly analyze data to uncover new markets
Reduce costs associated with marketing campaigns
Leverage robust, accurate, and powerful consumer databases
We're Ready to Help
Our passion for data and innovative solutions provide the range, depth and quality of information needed to
assess and manage consumer risk. From simplifying the application process and preventing fraud to marketing
more effectively, our solutions can be tailored to meet your exact requirements, big or small.
Start the Conversation
Contact us today and we’ll show you how Equifax Canada can help you grow strategically.
Talk to your Equifax Account Executive or call 1-877-332-5931
to speak to an Equifax Advisor or visit us at www.equifax.ca
About Equifax
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest
sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the
performance of businesses and the lives of consumers.