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Inform your Branch Strategy Relevant market intelligence should power all your strategic decisions, but it can be difficult to cut through the clutter to find reliable and actionable data sources. Here again, Equifax can help. Using proprietary market data and industry expertise, we can analyze your performance within certain markets, and benchmark it against the broader industry to inform important decisions. Create smart, attainable branch-level goals Assess current performance of branches, markets and regions against estimated market potential, and set goals for critical metrics such as customer retention, acquisition and cross-selling. O ptimize branch staffing models Place licensed bankers, mortgage officers and small business bankers in geographies with the highest concentration of target customers for those specialized services. Intelligently expand, exit or consolidate Prioritize markets for future expansion based on likely deposit, asset and credit potential, and spot opportunities for strategic consolidation to maximize investments or minimize losses Retail Banking Marketing Solutions Smart marketing solutions for identifying the right prospects, expanding your existing households and increasing profits in a fast-changing marketplace Contact Us Today For more information, please contact: [email protected] 800.879.1025 www.equifaxddasolutions.com EFX-00153-6-13 Equifax is a registered trademark of Equifax Inc. Inform > Enrich > Empower is a trademark of Equifax Inc. Copyright © 2013. Equifax Inc., Atlanta, Georgia. All rights reserved. Market more effectively Make the right offers, at the right time, to the right prospects Tight budgets mean every dollar must count—especially your marketing dollars. You need to work smarter and more efficiently than ever before to lift your marketing performance in essential areas including targeting, origination and lifecycle management. But where do you begin? At Equifax, we start by listening to your challenges. How do I identify and target customers with high lifetime value? How can I streamline and improve our needs assessment process at the point of sale? Where are my primary household expansion opportunities? How can I offer value-add services that generate fee income? How do we expand our online banking usage and engagement? How can I resolve gaps in our cross-sell process for key products and services? How does our performance compare to other retail banks? These hyper-relevant issues only scratch the surface in today’s fast-changing retail banking industry. We know you need smart marketing tools that solve specific challenges, and we can help. Grow Your Business Your primary household portfolio, your share of wallet, and, of course, your profits. You need to grow them all. At Equifax, we give you the solutions you need to fuel successful marketing programs in the increasingly complex field of retail banking. By combining our vast expertise in consumer and Retail Banking Marketing Solutions commercial information with our high-powered, big data analytics, we deliver expanded consumer insights that stretch far beyond simple credit file attributes. You get a broader view of risk and opportunity throughout the customer lifecycle, from the point of sale through account management, to help you grow more securely and profitably. A dd more new DDA accounts Our market-leading scores give you more financial context at the point of sale than a standard credit inquiry by leveraging alternative payment information from the utility, pay TV, wireline and wireless industries. Identify new addressable markets Two powerful proprietary resources—our unique, alternative data and our advanced consumer-to-business data linking—can help you find and securely service new growth markets, including more than 28 million small businesses and 60 million under-banked consumers. Improve margins with lower costs and new fees Reduce acquisition costs while improving performance with our advanced account screening solution at the pointof-sale, which can be customized to fit your specific risk policies, internal processes and business objectives. We also offer value-add online solutions that generate fee income while improving the consumer experience. Increase your share of wallet We give you a comprehensive 360-degree view of consumers that includes monthly payment histories, and coveted lifestyle insights around employment, income and assets that help you maximize customer lifetime value from the start. Optimize Your Relationships To sustain growth and profitability, you must also advance your customer satisfaction and loyalty; otherwise, customer churn will quickly offset your gains. With Equifax by your side, you gain access to a multifaceted suite of solutions that benefit both you and your account holders. O ffer a consistent multi-channel experience Advance your household marketing efforts across all channels by creating a comprehensive, single-view of the customer that links all consumer and small business relationships, and includes in-depth household data for a better understanding of customers with the highest growth potential. B ecome an advocate Improve the financial literacy of your customers by offering easy access to online consumer services, such as credit monitoring, to complement your services. D eepen your customer relationships Make special or exclusive offers to key customers based on share of wallet measures, propensity to purchase and lifetime value of the relationship. Market more effectively Make the right offers, at the right time, to the right prospects Tight budgets mean every dollar must count—especially your marketing dollars. You need to work smarter and more efficiently than ever before to lift your marketing performance in essential areas including targeting, origination and lifecycle management. But where do you begin? At Equifax, we start by listening to your challenges. How do I identify and target customers with high lifetime value? How can I streamline and improve our needs assessment process at the point of sale? Where are my primary household expansion opportunities? How can I offer value-add services that generate fee income? How do we expand our online banking usage and engagement? How can I resolve gaps in our cross-sell process for key products and services? How does our performance compare to other retail banks? These hyper-relevant issues only scratch the surface in today’s fast-changing retail banking industry. We know you need smart marketing tools that solve specific challenges, and we can help. Grow Your Business Your primary household portfolio, your share of wallet, and, of course, your profits. You need to grow them all. At Equifax, we give you the solutions you need to fuel successful marketing programs in the increasingly complex field of retail banking. By combining our vast expertise in consumer and Retail Banking Marketing Solutions commercial information with our high-powered, big data analytics, we deliver expanded consumer insights that stretch far beyond simple credit file attributes. You get a broader view of risk and opportunity throughout the customer lifecycle, from the point of sale through account management, to help you grow more securely and profitably. A dd more new DDA accounts Our market-leading scores give you more financial context at the point of sale than a standard credit inquiry by leveraging alternative payment information from the utility, pay TV, wireline and wireless industries. Identify new addressable markets Two powerful proprietary resources—our unique, alternative data and our advanced consumer-to-business data linking—can help you find and securely service new growth markets, including more than 28 million small businesses and 60 million under-banked consumers. Improve margins with lower costs and new fees Reduce acquisition costs while improving performance with our advanced account screening solution at the pointof-sale, which can be customized to fit your specific risk policies, internal processes and business objectives. We also offer value-add online solutions that generate fee income while improving the consumer experience. Increase your share of wallet We give you a comprehensive 360-degree view of consumers that includes monthly payment histories, and coveted lifestyle insights around employment, income and assets that help you maximize customer lifetime value from the start. Optimize Your Relationships To sustain growth and profitability, you must also advance your customer satisfaction and loyalty; otherwise, customer churn will quickly offset your gains. With Equifax by your side, you gain access to a multifaceted suite of solutions that benefit both you and your account holders. O ffer a consistent multi-channel experience Advance your household marketing efforts across all channels by creating a comprehensive, single-view of the customer that links all consumer and small business relationships, and includes in-depth household data for a better understanding of customers with the highest growth potential. B ecome an advocate Improve the financial literacy of your customers by offering easy access to online consumer services, such as credit monitoring, to complement your services. D eepen your customer relationships Make special or exclusive offers to key customers based on share of wallet measures, propensity to purchase and lifetime value of the relationship. Inform your Branch Strategy Relevant market intelligence should power all your strategic decisions, but it can be difficult to cut through the clutter to find reliable and actionable data sources. Here again, Equifax can help. Using proprietary market data and industry expertise, we can analyze your performance within certain markets, and benchmark it against the broader industry to inform important decisions. Create smart, attainable branch-level goals Assess current performance of branches, markets and regions against estimated market potential, and set goals for critical metrics such as customer retention, acquisition and cross-selling. O ptimize branch staffing models Place licensed bankers, mortgage officers and small business bankers in geographies with the highest concentration of target customers for those specialized services. Intelligently expand, exit or consolidate Prioritize markets for future expansion based on likely deposit, asset and credit potential, and spot opportunities for strategic consolidation to maximize investments or minimize losses Retail Banking Marketing Solutions Smart marketing solutions for identifying the right prospects, expanding your existing households and increasing profits in a fast-changing marketplace Contact Us Today For more information, please contact: [email protected] 800.879.1025 www.equifaxddasolutions.com EFX-00153-6-13 Equifax is a registered trademark of Equifax Inc. Inform > Enrich > Empower is a trademark of Equifax Inc. Copyright © 2013. Equifax Inc., Atlanta, Georgia. All rights reserved.