Download Retail Banking Marketing Solutions

Inform your Branch Strategy
Relevant market intelligence should power all your strategic decisions, but it can be difficult to cut through the clutter to find reliable and
actionable data sources. Here again, Equifax can help.
Using proprietary market data and industry expertise, we can analyze your performance within certain markets, and benchmark it against the
broader industry to inform important decisions.
 Create smart, attainable branch-level goals
Assess current performance of branches, markets and
regions against estimated market potential, and set
goals for critical metrics such as customer retention,
acquisition and cross-selling.
 O
ptimize branch staffing models
Place licensed bankers, mortgage officers and small
business bankers in geographies with the highest
concentration of target customers for those specialized
services.
 Intelligently expand, exit or consolidate
Prioritize markets for future expansion based on likely
deposit, asset and credit potential, and spot opportunities
for strategic consolidation to maximize investments or
minimize losses
Retail Banking
Marketing Solutions
Smart marketing solutions for identifying
the right prospects, expanding your
existing households and increasing profits
in a fast-changing marketplace
Contact Us Today
For more information, please contact:
[email protected]
800.879.1025
www.equifaxddasolutions.com
EFX-00153-6-13
Equifax is a registered trademark of Equifax Inc. Inform > Enrich > Empower is a trademark of Equifax Inc. Copyright © 2013. Equifax Inc., Atlanta, Georgia.
All rights reserved.
Market more effectively
Make the right offers, at the right time, to the right prospects
Tight budgets mean every dollar must count—especially your marketing dollars. You need to work
smarter and more efficiently than ever before to lift your marketing performance in essential areas
including targeting, origination and lifecycle management.
But where do you begin? At Equifax, we start by listening to your challenges.
 How do I identify and target customers with high lifetime value?
 How can I streamline and improve our needs assessment process at the point of sale?
 Where are my primary household expansion opportunities?
 How can I offer value-add services that generate fee income?
 How do we expand our online banking usage and engagement?
 How can I resolve gaps in our cross-sell process for key products and services?
 How does our performance compare to other retail banks?
These hyper-relevant issues only scratch the surface in today’s fast-changing retail banking industry.
We know you need smart marketing tools that solve specific challenges, and we can help.
Grow Your Business
Your primary household portfolio, your share of wallet, and, of course, your profits. You need to grow
them all.
At Equifax, we give you the solutions you need to fuel successful marketing programs in the
increasingly complex field of retail banking. By combining our vast expertise in consumer and
Retail Banking
Marketing Solutions
commercial information with our high-powered, big data
analytics, we deliver expanded consumer insights that stretch
far beyond simple credit file attributes.
You get a broader view of risk and opportunity throughout the
customer lifecycle, from the point of sale through account
management, to help you grow more securely and profitably.
 A
dd more new DDA accounts
Our market-leading scores give you more financial context
at the point of sale than a standard credit inquiry by
leveraging alternative payment information from the utility,
pay TV, wireline and wireless industries.
 Identify new addressable markets
Two powerful proprietary resources—our unique, alternative
data and our advanced consumer-to-business data
linking—can help you find and securely service new growth
markets, including more than 28 million small businesses
and 60 million under-banked consumers.
 Improve margins with lower costs and new fees
Reduce acquisition costs while improving performance with
our advanced account screening solution at the pointof-sale, which can be customized to fit your specific risk
policies, internal processes and business objectives. We also
offer value-add online solutions that generate fee income
while improving the consumer experience.
 Increase your share of wallet
We give you a comprehensive 360-degree view of
consumers that includes monthly payment histories, and
coveted lifestyle insights around employment, income and
assets that help you maximize customer lifetime value from
the start.
Optimize Your Relationships
To sustain growth and profitability, you must also advance your
customer satisfaction and loyalty; otherwise, customer churn
will quickly offset your gains. With Equifax by your side, you gain
access to a multifaceted suite of solutions that benefit both you
and your account holders.
 O
ffer a consistent multi-channel experience
Advance your household marketing efforts across all
channels by creating a comprehensive, single-view of
the customer that links all consumer and small business
relationships, and includes in-depth household data for a
better understanding of customers with the highest growth
potential.
 B
ecome an advocate
Improve the financial literacy of your customers by offering
easy access to online consumer services, such as credit
monitoring, to complement your services.
 D
eepen your customer relationships
Make special or exclusive offers to key customers based on
share of wallet measures, propensity to purchase and lifetime
value of the relationship.
Market more effectively
Make the right offers, at the right time, to the right prospects
Tight budgets mean every dollar must count—especially your marketing dollars. You need to work
smarter and more efficiently than ever before to lift your marketing performance in essential areas
including targeting, origination and lifecycle management.
But where do you begin? At Equifax, we start by listening to your challenges.
 How do I identify and target customers with high lifetime value?
 How can I streamline and improve our needs assessment process at the point of sale?
 Where are my primary household expansion opportunities?
 How can I offer value-add services that generate fee income?
 How do we expand our online banking usage and engagement?
 How can I resolve gaps in our cross-sell process for key products and services?
 How does our performance compare to other retail banks?
These hyper-relevant issues only scratch the surface in today’s fast-changing retail banking industry.
We know you need smart marketing tools that solve specific challenges, and we can help.
Grow Your Business
Your primary household portfolio, your share of wallet, and, of course, your profits. You need to grow
them all.
At Equifax, we give you the solutions you need to fuel successful marketing programs in the
increasingly complex field of retail banking. By combining our vast expertise in consumer and
Retail Banking
Marketing Solutions
commercial information with our high-powered, big data
analytics, we deliver expanded consumer insights that stretch
far beyond simple credit file attributes.
You get a broader view of risk and opportunity throughout the
customer lifecycle, from the point of sale through account
management, to help you grow more securely and profitably.
 A
dd more new DDA accounts
Our market-leading scores give you more financial context
at the point of sale than a standard credit inquiry by
leveraging alternative payment information from the utility,
pay TV, wireline and wireless industries.
 Identify new addressable markets
Two powerful proprietary resources—our unique, alternative
data and our advanced consumer-to-business data
linking—can help you find and securely service new growth
markets, including more than 28 million small businesses
and 60 million under-banked consumers.
 Improve margins with lower costs and new fees
Reduce acquisition costs while improving performance with
our advanced account screening solution at the pointof-sale, which can be customized to fit your specific risk
policies, internal processes and business objectives. We also
offer value-add online solutions that generate fee income
while improving the consumer experience.
 Increase your share of wallet
We give you a comprehensive 360-degree view of
consumers that includes monthly payment histories, and
coveted lifestyle insights around employment, income and
assets that help you maximize customer lifetime value from
the start.
Optimize Your Relationships
To sustain growth and profitability, you must also advance your
customer satisfaction and loyalty; otherwise, customer churn
will quickly offset your gains. With Equifax by your side, you gain
access to a multifaceted suite of solutions that benefit both you
and your account holders.
 O
ffer a consistent multi-channel experience
Advance your household marketing efforts across all
channels by creating a comprehensive, single-view of
the customer that links all consumer and small business
relationships, and includes in-depth household data for a
better understanding of customers with the highest growth
potential.
 B
ecome an advocate
Improve the financial literacy of your customers by offering
easy access to online consumer services, such as credit
monitoring, to complement your services.
 D
eepen your customer relationships
Make special or exclusive offers to key customers based on
share of wallet measures, propensity to purchase and lifetime
value of the relationship.
Inform your Branch Strategy
Relevant market intelligence should power all your strategic decisions, but it can be difficult to cut through the clutter to find reliable and
actionable data sources. Here again, Equifax can help.
Using proprietary market data and industry expertise, we can analyze your performance within certain markets, and benchmark it against the
broader industry to inform important decisions.
 Create smart, attainable branch-level goals
Assess current performance of branches, markets and
regions against estimated market potential, and set
goals for critical metrics such as customer retention,
acquisition and cross-selling.
 O
ptimize branch staffing models
Place licensed bankers, mortgage officers and small
business bankers in geographies with the highest
concentration of target customers for those specialized
services.
 Intelligently expand, exit or consolidate
Prioritize markets for future expansion based on likely
deposit, asset and credit potential, and spot opportunities
for strategic consolidation to maximize investments or
minimize losses
Retail Banking
Marketing Solutions
Smart marketing solutions for identifying
the right prospects, expanding your
existing households and increasing profits
in a fast-changing marketplace
Contact Us Today
For more information, please contact:
[email protected]
800.879.1025
www.equifaxddasolutions.com
EFX-00153-6-13
Equifax is a registered trademark of Equifax Inc. Inform > Enrich > Empower is a trademark of Equifax Inc. Copyright © 2013. Equifax Inc., Atlanta, Georgia.
All rights reserved.