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CONSUMER INFORMATION SOLUTIONS
High Tech
Successful marketing is highly challenging in today's competitive high-tech market.
Today’s technology continues to evolve at a rapid rate. In fact, products that were introduced and delivered to market as state-of-the-art one year ago,
are often categorized as “behind the times” the next year. With continuous innovation a norm and an essential deliverable required to ensure growth,
marketers are constantly faced with the challenge of identifying the next “early adopters” — those consumers that will be the first to test, provide
feedback on and purchase a new technology.
Equifax delivers intelligent solutions for high-tech marketers — solutions designed to help them identify and attract new prospects, retain existing
customers and gain incremental revenue.
Acquire new customers
For over 25 years technology companies have relied on Equifax to deliver prospects with consistent response rates and lifetime value. Our broad range
of demographic and lifestyle data can help you target with precision. Our comprehensive databases are rich with self-reported and compiled data,
allowing you to focus in on a highly qualified universe with the opportunity to expand your mailable lists as your needs grow. Our powerful data will help
fuel your direct marketing campaigns and improve your ROI.
Postal databases
High Tech Connect™
Equifax’s High-Tech Connect consumer database can help you identify “tech-savvy early adopters.” The largest and richest multi-sourced database of
its kind, High-Tech Connect will allow you to target individuals by the technology products they own, their online behavior and even their mail-order
e-commerce preferences. Since the data is collected through a variety of self-reported sources (including online sources) you can rely on High-Tech
Connect to help you pinpoint active consumers who have already expressed interest in technology-related products — products like your own.
Self-reported information includes:
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Utilize a cable modem
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Own a DVD burner
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Own a PDA
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Own a digital camera
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Own an external storage device
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Utilize a satellite dish
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Own a DVD player
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Own a fame system
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Own a scanner
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Own a DVD-ROM drive
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Own a high-definition TV
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Age of PC
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Own a wireless email device
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Own a plasma TV
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Own a two-way radio
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Own a wireless internet connection
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Utilize DSL
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Own a digital audio player
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Own a GPS locator
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Own a digital video recorder
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Own a flash drive
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Own a smart cell phone
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Own a home theater
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Own a satellite radio
We also offer a variety of NEW selects to help you isolate worthy prospects:
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Adult age
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Presence of children
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Small office/home office indicator
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Gender
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Purchase behavior
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Home ownership indicator
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Household income identifier™
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Occupation
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Interest in foreign travel
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Marital status
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Education
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Interest in sports and recreation
High-Tech Connect also offers an extensive and robust array of demographic and lifestyle selects to help refine your targeting.
The Lifestyle Selector®
The Lifestyle Selector is the direct marketing industry’s largest and most comprehensive database of self-reported consumer information. More than
500 response segments cover all aspects of how consumers live, what they spend their money on and what interests they possess. The Lifestyle
Selector can help you isolate recently active direct-mail responders and gain a complete picture of their demographic information, lifestyles and
interests, including their interest in high-tech products and services.
TotalSource XL™
The TotalSource XL file is the largest compiled consumer database on the market. From purchase history to demographics and lifestyles, this truly
comprehensive list offers more than 150 different segment groups on over 118 million U.S. households. Developed from 31 different data sources,
TotalSource XL will pinpoint your prospects and deliver them to you in a timely, effective and cost-saving manner.
MoveSignals™
Consumers who are in the process of moving require a range of products and services to help them settle into their new homes. MoveSignals starts
with the largest array of linked data sources in the industry. With an exclusive combination of more than 25 event-based triggers (including archived
data from the past twelve months), MoveSignals can provide unprecedented insight for marketers to understand customers’ behavior before, during
and after the move process.
Equifax BusinessClass™ List Builder
The Equifax BusinessClass List Builder is the industry’s largest and freshest source for high-quality business information, featuring rich demographic
information on over 18.5 million businesses and over 19 million individuals. This impressive list alternative has been developed from hundreds of
leading self-reported, compiled, government, yellow page and other public, private and proprietary sources to deliver a precise picture of your business
customers.
Specialty Databases
Equifax offers a variety of specialty databases which may help you hone in on
distinct prospects ideally served by your products. These databases include
information on small office/home office business employees and owners,
outdoor enthusiasts, tech-savvy consumers, Spanish-speaking customers, and
information on consumers’ ailments and usage of prescription and over-thecounter pharmaceuticals. (Please ask your sales representative for specific data cards for
complete pricing and selections available.)
Email solutions
Your best prospects spend a great deal of time online, conducting research on
technology-related products, finding additional complementary products, learning
how to best use their products, and more. For this reason, many may respond
better to product offers via email communications. Permission-based email has
evolved into a vital part of the communications mix as it offers improved
marketing efficiency with shortened campaign time frames. With short product life
prospects, improve
customer relationships
and increase revenue
cycles inherent in the high-tech space, email marketing provides a fast, effective
and low-cost method of interacting one-on-one with customers and prospects. Our
permission-based email databases offer proven results to help you meet your
multi-channel direct marketing needs.
Powerful modeling solutions
Equifax’s consulting arm, the Analytic Consulting Group, can help you better
understand your clients. Equifax modeling services begin with a systematic
assessment of your needs and objectives. Our consultants can create customized
profiles to help you understand the most appropriate target audiences and the
communication medium to help you best reach them.
(Ask your sales representative for more information on FREE models and our modeling guarantee.)
Database solutions
Our Database Solutions allow you to improve your campaign efficiency by allowing
your data and multiple Equifax list products to co-exist on a single delivery
platform. Within one unified system, the prospect data you need can be refined,
optimized, accessed and utilized to manage your next prospecting campaign. Your
customer file intelligence can be combined with Equifax’s industry-leading prospect
data to identify prospects that match your existing customer profile.
Improve customer retention
The value of your existing customers can not be underestimated. Once you have invested in capturing the customers best served by your products,
learning more about them can help you secure their loyalty and future business. Equifax has a variety of products to serve your customer retention
objectives and help you maintain customer relationships.
Equifax Email AppendTM and Equifax Reverse Email AppendTM
Our suite of Append products allows you to target your customers through more than one communication channel, increasing the opportunity to reach
all your potential customers and build stronger relationships with them. Equifax Email Append and Equifax Reverse Email Append can add a vast amount
of information to your database records, including: email and postal addresses, name, age, income, gender, marital status, dwelling type, lifestyles,
interests and much more. Your enhanced database will help you build new or increased revenue opportunities and provide you with the resources to
reach your customers more effectively.
Data enhancement
Our Data Enhancement solutions will enable you to target and communicate with your customers more effectively by allowing you to enhance your file
with more than 700 powerful data elements. These include:
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Demographic elements
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Lifestyle and interest selects
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Purchase behavior information
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Household automotive selects
List hygiene
Knowing who to market to is only one-half of the challenge. Making sure that you can reach those customers with your communications is essential.
Equifax List Hygiene services are designed to cleanse clients’ house files and mailing lists by minimizing the number of records with undeliverable
addresses, identifying duplicate records, adding forwarding addresses and suppressing the names of prospects who have requested not to receive offers
by mail. By making sure your list contains the most up-to-date information, you can improve response rates, reduce costs and maintain communication
with your most valuable customers.
Database solutions
Our Database Solutions can help you maximize cross-sell and up-sell results. With a broad array of data enhancement, analytic and modeling
services available, your data can be mined to identify new or hidden opportunities with your existing customers. The integration of your data and
ours into a single, highly efficient platform allows you to customize name selection in ways that previously required special programming or were
simply not possible.
Modeling Services
Our analytic services are designed to support you at each stage of your marketing effort. These services range from exploratory product-based
profile studies to retention modeling that uses your house data coupled with Equifax demographic and lifestyle data to maximize return on
marketing investments.
FOCUS™
A FOCUS report is a proprietary profiling tool that simulates the U.S. marketplace and allows you to compare customers’ key lifestyles and
demographics to the country as a whole. FOCUS will help create a picture of your best customers and identify more individuals who match your
customer profile.
House File Optimizer™
House File Optimizer compares your best customers to the balance of YOUR database in order to isolate “next-best” prospects. This technique ranks
records within your house file based on how closely they resemble your best customers.
(Ask your sales representative for more information on free models and our modeling guarantee.)
Capitalize on cross-sell opportunities
Your existing customer is often your best prospect for new or related products. Equifax’s products can help you take better advantage of your cross-sell
and up-sell opportunities by providing you with a deeper understanding of your customer portfolio. This valuable insight will help you identify
opportunities as soon as they occur and put you in position to deliver the most appropriate offers to your best customers at the right time.
Equifax Email Append and Data Enhancement
Appending information to your existing house file will allow you to target your consumers with cross-sell and up-sell offers through more than one
communication channel, increasing your message frequency and overall impact. When you reach tech-savvy customers through the most applicable
channel, your products are more likely to appeal to them. Plus, knowing more about their lifestyles and interests will help you offer them additional techrelated products for which they may be in the market or which may be attractive to them.
Modeling Services
Equifax’s range of models can help you improve cross-sell initiatives by pinpointing ripe segments for specific products and services. Our analytic
experts will “paint a picture” of your best customer segments and score and rank them based on a variety of criteria. This valuable information will help
you maximize additional sales among your current customers. (Ask your sales representative for more information on free models and our modeling guarantee.)
Database Solutions
Our Database Solutions can help you more efficiently manage customer relationships by facilitating a single and comprehensive view of your customer
across multiple data sources, databases and business lines. We can help you increase the effectiveness of your ongoing marketing initiatives and
customer relationship activities.
Equifax offers a range of solutions designed to help
technology companies uncover new prospects, learn more
about their customers and uncover new opportunities.
In today’s competitive technology environment, your success hinges on:
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Isolating new prospects.
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Managing and capitalizing on multiple channels as a part of your growth strategy.
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Converting “hand raisers” to buyers within a short product life cycle.
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Learning more about customers and prospects to increase efficiency and response rates
and plan more effectively.
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Educating your customers and prospects effectively to ensure optimum product experience
and repeat purchase behavior and to prime them for advance releases.
Equifax will help you:
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Identify qualified prospects by accessing our leading databases, rich with lifestyle and
demographic selections on more than 100 million consumers and 18.5 million businesses.
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Identify and acquire early adopters for technology-related products and services.
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Reach tech-savvy customers through the most appropriate channel, before the life cycle of
your product expires.
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Improve marketing campaigns and ROI.
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Learn more about your customers to improve retention and capitalize on
cross-sell opportunities.
Contact us today to discuss how our target market
intelligence can help satisfy your needs.
1.800.466.5897
www.equifax.com/consumer/marketing
Equifax is a registered trademark of Equifax Inc. Inform, Enrich, Empower is a trademark of Equifax Inc.
The Lifestyle Selector is a registered trademark of Equifax Inc. High-Tech Connect, Household Income Identifier, FOCUS, House File Optimizer, TotalSource XL, TotalSource New Movers, Equifax BusinessClass, Equifax Email
Append, Equifax Reverse Email Append, MoveSignals and Database Solutions are trademarks of Equifax Inc. Copyright © 2009, Equifax Inc., Atlanta, Georgia. All rights reserved. Printed in the U.S.A.
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