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Equifax Intelligence.
Catalog
We understand that in today's competitive environment, your success
hinges on isolating new prospects and growing your mailable universe
with records that meet or exceed your performance criteria. Additionally,
it is important to convert catalog requesters into buyers, and increase
sales from existing customers. All of this demands the ability to
understand your current customers and prospects in order to increase
your efficiency and response rates and plan more effectively.
The more specialized your products and services are, the more targeted
your list needs become. Equifax Marketing Services can help you face
these challenges head on and exceed your marketing expectations. We
can help you uncover new prospects, learn more about your existing
customers and successfully target new opportunities.
Catalog Solutions from Equifax,
Ideal Complements to Your
Catalog List Plan
Finding New Prospects
Building on your existing success, we can help you repeat that performance by identifying
factors that contribute to successful sales. Our goal is to help you reach hidden markets and
alternative universes to expand your options.
The Response SelectorTM for Catalogers is a unique, multi-sourced database of direct mailqualified buyers, subscribers and donors. Information is acquired from nearly one thousand
partnering direct mail catalogs, publishers and fund-raising organizations to provide a
diverse and powerful database of response history. Building from a transaction-based file of
almost 60 million individuals, The Response Selector combines mail-order purchase information
with powerful data such as consumer buying habits, behaviors, and lifestyle data which can
enable you to target an expanded universe of consumers.
This continuity-based list will allow you to use buyer behavior information to target individuals
that are receptive to a wide variety of direct marketing offerings. The file is selectable by 60
categories and offers an extensive array of demographic descriptors. By bridging lifestyle
interests with direct mail-responsive transactional information, we enable you to loosen or
tighten your selection criteria based on your specific needs; selecting consumers who have
self-reported interest in a specific lifestyle category and/or consumers who have recently
purchased similar products. Through this functionality, you can more accurately target
consumers most likely to respond to your offer.
Leveraging Your Existing Customers
We all know the importance of creating value from house files. Retention, up-sells and
cross-sells are the lifeblood of every company and the gateway to growing customer lifetime
value. Our analytic services are designed to support you at each stage of your marketing
effort. Designed to maximize your return on marketing investment, these services range
from exploratory, product-based profile studies to cross-sell and retention models, using your
house data coupled with Equifax demographic, lifestyle, and retail data. We aim to help you
identify changes in buying trends, isolate and capitalize on opportune product seasonality or
help to create marketing segments based on buying behavior.
Our model guarantee means that we stand behind our analytic capabilities and work with
you on an ongoing basis to achieve success in your marketing campaigns.
Maximizing the Value of Your Data
Your house file is a resource that can help you earn incremental revenue. Maximizing the value
of your database via list rental can be a time consuming, costly and somewhat confusing
process. Equifax can simplify this process and allow you to improve the speed, accuracy and
flexibility of your transactions, so you can concentrate on your primary business objectives.
Equifax Intelligence.
Equifax Accel™ DM offers catalogers an easy-to-use, real-time, 24/7 web-based List Fulfillment platform, allowing you to
complete list rental and enhanced list rental transactions on ONE user-friendly system saving you time and money. Accel DM
provides actual counts in seconds and orders are fulfilled within minutes, increasing your flexibility and decreasing your
response time. Plus, you can increase the value of your records by enhancing them with demographic and lifestyle variables
from TotalSource XL™ and The Lifestyle Selector® — all from the same interface.
Moving Toward a Multichannel Strategy
For many catalogers, the move to other channels is only natural and we are here to support you. Whether it is to online sales
or retail locations, we have solutions and data that can help you intelligently make your decisions.
Your existing customer is often your best prospect for new or related products. Equifax's products can help you take
advantage of your cross-sell and up-sell opportunities by providing you a deeper understanding of your customer portfolio.
This valuable insight can help you identify opportunities as soon as they occur and put you in position to deliver the most
appropriate offers to your best customers at the right time.
Retail Channel
If your business operates through retail channels, you know how challenging it is to obtain data about your customer base.
The development of sound marketing and advertising strategies requires knowledge about the geographic distribution of
your clientele.
Site Location Selection
Decisions about new site locations need to be founded on information about customer distribution, sales territories
and the geographic accessibility of the proposed locations. Equifax's Market Development Index (MDI) is an
economical solution to help you understand the best sites for new retail locations.
Roof-Top Radiating
Equifax has incorporated into our list fulfillment system the most targeted radiating application in the industry. Every
mailable record on our database is enhanced with latitudinal and longitudinal data, allowing you to specifically
locate your best customers. This information, coupled with our lifestyles and demographics, can help you find new
customers to support your retail openings.
Online Channel
Utilizing Equifax Email Append™ & Data Enhancement services allows you to target your customers with cross-sell and up-sell
offers through more than one communication channel, increasing your message frequency and overall impact. By reaching
customers according to their communication preference your products are more likely to appeal to them. Plus, knowing more
about their lifestyles and interests will help you offer them additional products for which they may be in the market.
Tap into our multichannel expertise and innovative direct marketing products today!
Only Equifax has fully integrated, multichannel expertise in direct marketing that can help you reach the customers most
receptive to your messages. Capitalizing on the industry's best data, processing tools, analytics, and other services, we can
provide you with the insight needed to exceed your customers’ multichannel expectations, helping you to maximize your
return on investment.
Contact us today to discuss how our target market intelligence
can help satisfy your needs.
1.800.466.5897
[email protected]
www.equifaxmarketingservices.com
Equifax and The Lifestyle Selector are registered trademarks of Equifax Inc. TotalSource XL, Equifax Email Append and Equifax Accel are trademarks
of Equifax Inc. All other trademarks and service marks not owned by Equifax Inc. or its subsidiaries are the property of their respective owners.
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