Download Too Little Or Too Much Data?

Solutions for Energy Industry Marketers
Too Little Or Too Much Data?
The Better Question:
Do you have the right data?
YOU: Responding to new market
US: A trusted information leader, Equifax
demographics and constantly-evolving
is experienced at combining complex data,
methods of service delivery. Identifying high-
analytics and insights to deliver high impact
value prospects. Expanding sales to existing
results to your business. Equifax sales and
customers. Delivering a superior customer
marketing solutions are built from multiple
experience. The demands are endless but
sources, including our proprietary database
your time is not. Where can you get the
of approximately $14
support your sales and marketing programs
trillion in
anonymous, direct-measured™
consumer investable assets provided
while helping to maximize ROI?
to us from our network of leading banks, credit
reliable data and insights you need to best
unions, securities firms, and insurance firms.
Our competitors rely
primarily on survey
gathered information,
which has significant
shortfalls in terms
of coverage and
accuracy. The Equifax
direct-measurement
methodology not only
offers a clear benefit
over other data sources,
but can also be a critical
difference to your
bottom line.
Equifax can help you:
Offer a Better Customer
Experience and Increase
First-Contact Resolution
Better Segment and Target
Consumers and Markets
Equifax has the capability to provide
Equifax now offers Advanced
segmented audiences, both online and
offline, based on estimated financial
capacity (total income, spending
capacity, likely use of credit) and
Promote the Right Offer
to the Right Customer
Energy PlusSM, an alternative data risk
score that provides breadth, depth, and
predictive power using a combination
other characteristics (demographics,
With a proprietary segmentation
of traditional credit data and alternative
attitudes, behaviors) to drive tailored
suite from Equifax, you can identify
credit data that is unlike anything
omnichannel marketing campaigns
high-potential customers and fine-
else available. The result? Reduced
across mobile, TV, email, direct mail,
tune offers based on likely purchase
call times, more informed decisions,
and online media such as Facebook.
potential and preferences. Focus your
decreased need for manual reviews
You gain better insight on how to
call center and online resources where
and additional processing of new
conduct campaigns that get the results
they’ll make a real difference to your
applications, and happier customers.
you want.
bottom line.
CONTACT US TODAY
TOGETHER
For more information:
Energy Companies with headquarters:
East of the Mississippi –
Jessica Chandler at 678-217-4908
[email protected]
West of the Mississippi –
Mike Gallagher at 314-315-6419
[email protected]
Simply subtracting or adding more data to
your toolbox can cause you to lose sight of your real marketing
goals. Expertise and proprietary data from Equifax allows energy
marketers to better align marketing strategies to both sales and
service, helping to improve campaign performance and grow
stronger customer relationships. We’ll work together to help you
obtain the reliable data you need, gain powerful insights into
your customers, and maximize ROI!
equifax.com/business/communications-and-utilities
Copyright © 2016, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax, and EFX are registered trademarks of Equifax Inc. Direct-Measured is a trademark of Equifax Inc.
Advanced Energy Plus is a service mark of Equifax Inc. 16-5303.