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Download Purpose: As part of the individual giving team you`ll
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Job Descriptions Anthony Nolan is a charity that saves the life of people with blood cancer. Every day, we match remarkable donors willing to donate their blood stem cells to people who desperately need life saving transplants. We are driven by our Values of passion, patient–focus, accountability, innovation and a desire to improve every day. JOB DESCRIPTION Job Title: Job Band: Reports To: Direct Reports: Hours per week: Contract: Date: Department: Direct Marketing Officer Band 2 Direct Marketing Executive None 35 hours Permanent May 2014 Job Profile: Anthony Nolan is a fast growing charity with big plans for the future. This role will offer the right candidate the chance to work on an exciting range of recruitment and retention activities, including; TV, SMS regular giving, Door to door and telephone fundraising. This role offers the right candidate a great opportunity to take their experience within Direct Marketing fundraising to the next level. Join our team and help save the lives of people with blood cancer. We give families hope of a cure, when they have no other hope. By the time this position starts, we’ll be planning a new TV advert, be a few months into our largest door to door recruitment campaign to date, trialling our new supporter journeys and building our SMS regular givers! It is going to be an exciting year, so we need an experienced fundraiser who has a passion for making a difference. Purpose: As part of the individual giving team you’ll be managing Direct Marketing Campaigns against agreed income and expenditure targets. Campaigns will be project managed efficiently and effectively as part of the overall Direct Marketing Programme. You’ll be working alongside a direct marketing executive across both acquisition and retention. Page 1 Job Descriptions Key Responsibilities These include but are not limited to: 1. 2. 3. 4. 5. 6. To plan, develop and implement assigned Direct Marketing Campaigns (including direct debit campaigns, raffles campaigns, legacy marketing, payroll giving and telemarketing campaigns) as part of the overall Direct Marketing Programme. To excel in the campaign management of assigned Direct Marketing Campaigns and to be accountable for operating against agreed schedules and processes, liaising with internal and external customers and suppliers as agreed. To demonstrate best practice in working with key internal and external stakeholders/suppliers to ensure maximum efficiency and campaign effectiveness. To take accountability for ensuring that assigned Direct Marketing Campaigns are managed against agreed expenditure levels. To track, analyse and report on results from assigned Direct Marketing campaigns and monitor supporter feedback. And to conduct and present detailed End of Campaign Reports for Direct Marketing Campaigns which feed into the planning of future campaigns as appropriate. To work with the Fundraising Data team on the extraction, supply, returns & analysis of data for assigned Direct Marketing Campaigns - and to demonstrate best practice in this area. Additional Responsibilities: 1. 2. 3. 4. 5. 6. 7. 8. 9. To ensure that all Direct Marketing Campaigns support Anthony Nolan’s evolving brand and follow agreed brand guidelines. To be pro-active in keeping abreast of industry developments and relevant laws. Undertake training as necessary. To handle ad-hoc queries and requests from internal colleagues on operational aspects of Direct Marketing as requested by the Direct Marketing Manager. To support and contribute to the wider objectives of the Individual Giving Team and to manage other projects as required by the Direct Marketing Manager or Head of Individual Giving. To liaise with external agencies, as and when required. To attend and actively contribute to Individual Giving Team, Fundraising Team and other meetings which may be held away from the office To represent the Individual Giving Team at meetings with external agencies as appropriate. To deputise for the Direct Marketing Manager as and when required. To undertake any other activity reasonably requested by the Head of Individual Giving or Direct Marketing Manager Page 2 Job Descriptions Person Specification E= Essential D= Desirable Attributes Proven experience of developing market leading creative E Proven direct marketing project management skills (particularly direct debit appeals, telemarketing and legacy marketing). E Proven knowledge of working with Excel spreadsheets and databases to prepare and analyse data for supporter communications as part of an overall Supporter Development Programme. E Proven fundraising experience E Experience of managing legacy marketing campaigns D Experience of managing telemarketing campaigns E Experience of using digital channels as part of fundraising activity D Experience of testing within delivery of campaigns, ideally in direct debit donor acquisition E Knowledge of direct marketing techniques E Ability to understand and interpret complex situations E Ability to make judgements, and recognise when required decision is outside scope of responsibility E Clear and appropriate communication – written and verbal. E Knowledge of appropriate processes and strategies E Ability to establish relationships of trust with colleagues, agencies, suppliers and collaborators E Able to work with internet and main Microsoft Office products E Ability to listen, learn and improve within the role, learn from mistakes and speak up when opportunities to improve are identified. E Page 3 Job Descriptions Is able to work on own initiative and/or part of a team. E Is open and honest and positively accepts constructive criticism. E Is flexible in terms of time management and can adapt to the needs of the business. E Ability to Is willing and able to embrace and uphold Anthony Nolan’s values and apply them to every day activity. E Pro-actively participates in the scheduled appraisals meetings. E Respects the importance of good time keeping, punctuality and reliability and puts it into practice. E Takes responsibility and accountability of one’s actions and makes informed decisions. E Ability to work within all Anthony Nolan policies and procedures including Data Protection, Health & Safety, and Dignity at Work. E Note: Our Terms and Conditions of Employment can be found on our Website. http://www.anthonynolan.org/Jobs/Benefits.aspx Page 4