Download Marketing Coop

Applying the Terms
 Marketing is the process of developing,
promoting, and distributing goods and
services to meet customer wants and needs.

Goods: tangible (can touch)
 Example: pen, football, t-shirt

Services: intangible (cannot touch)
 Example: dry cleaner, waiter, teacher

Target Market: “focuses all marketing
decisions on the specific group of people you
want to reach”

EXAMPLE: The Target Market for the School
Store is high school students, parents, and
Falcon fans.

dividing the total market into smaller groups of
people who share specific needs & characteristics

Demographics: “statistics that describe a population
in terms of personal characteristics”




Age
Race
Gender
Income level
Used to describe Target Market

The marketing mix: “The 4 P’s”
 Product
 Place
 Price
 Promotion
Students divide into teams of 2-3 people
 Design a new item for the BWHS school
store (may use customink.com to complete design)
 Apply the Marketing Mix to this new
product
 Create a PPT presentation to present to
class


The marketing concept:“states that to make
a profit a business must focus all efforts on
satisfying the needs & wants of the
customer”

Marketing Functions: All activities that allow
companies to bring products to the market for
exchange
 Pricing
 Selling
 Distributing
 Promoting
 Product/service management
 Marketing information management

Pricing: “means deciding how much to charge
for goods & services”

EXAMPLE: a snickers bar is $1 in the School
Store

Selling: “providing customers with goods &
services they want to buy”

EXAMPLE: The Nike store sells Nike Air
Pegasus shoes.

Distributing: “involves making decisions
about where to sell your product and method
of transportation to use (i.e. train, plane,
automobile)”

EXAMPLE: Surfboards arrive via plane from
Hawaii and are sold on 17th street in VA
Beach.

Promoting: “any form of communication
used to inform, persuade, or remind people
about a business’s products”

Example:
 Advertising (paid- commercials, Ads, etc)
 Sales Promotion
 Direct Mail
 Internet and Social Media

Marketing Information Management:
“gathering market information about
customers, trends and competing products”

Examples: customer surveys

Product/service management: “obtaining,
developing, maintaining, and improving a
product in response to market opportunities”
 Product changes overtime to meet the need of
customers

EXAMPLE: The iPod has changed over the last 7
years. It was originally bulky and only
black/white; next a smaller/color version called
the Nano; next a video iPod; next a smaller
Nano; finally iPhone


Students will work with a partner to
complete the following activity:
Choose a product and research each of the
functions of marketing for that product:






Pricing
Selling
Distributing
Promoting
Product/service management
Marketing information management