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Bulk Email Portal The Portal If a Business Does not have customers - it is not a Business The Portal Translated to our target market, marketing is a posh word for getting customers and selling to them Sadly bad management (whether intended or not ) does tend to go hand in hand with dishonesty & evasion tactics The Portal Lack of marketing procedures is usually down to: Lack Lack Lack Lack of of of of Time Faith Money Know How Lackings Although we are primarily accountants – we do believe that we have a moral responsibility to help clients improve and run their businesses well But we have a struggle to help our clients in this area in a way that overcome the problems in their Lacking's Accounts Direct Code of Honour We have set up some tremendous resources to help the client to market their business, many at very low cost or no cost – which most clients do not even know about The problem is to see what the client is lacking and to uncover their mind set We already send out training and motivation videos to educate the importance of marketing over time Accounts Direct Marketing Facilities Marketing is about Keeping In Touch with existing Customers (KIT) - - Newsletters Special Offer Alerts New Products General Information Blogs KIT Keep in touch routines can be maintained with: Emails Social Media Texts Post They can utilise: Written emails Video Voice Messages KIT E-mails can be sent to individuals or in bulk They can be sent to select Groups They can be send at staged intervals They can be sent based on events The list is endless KIT E-mailings can go to existing customers or prospects KIT In todays world, email senders will find that unless they have the relevant software, they will be unable to send a significant number of emails The emails will not be delivered and the sender will very quickly get blocked The Portal Software can be bought but this tends not to work after a while or subscribed to (e.g. mail chimp) The main issue with bought or subscribed bulk email senders are: 1. 2. 3. Price The software provider will block the sender at the first whiff of SPAM (Spam is defined by the software provider) If even an opt in subscriber complains – accounts get suspended The Portal We can supply the client – free of charge a Portal into our Bulk Emailing Software The Portal The beauty of our software is Its free Emails will get delivered Accounts will not be blocked – even if its read as spam The software has all the features of paid software (metrics, access from most devices, multiple database facilities, times sending's, automatic sending's etc.) The Portal Our users also receive: ongoing marketing tips (based on their usage and results) Access to more bespoke marking facilities Inclusion in our marketing campaigns Access to additional free marketing assistance And more The Portal The idea is to encourage and enable clients to sensibly and at no or low cost market their businesses Sometimes enabling is changing a mindset The hope is that by setting up this portal, they will use it The more they use it, the more we can help and better results will be achieved The Portal The first stumbling block will be in acquiring the data base After the database is set up, we will begin to address this issue At first we will provide around 10,000 emails The Data Base Some Other Marketing Products: Acquiring Databases Database Management Bulk Email Portal Campaign Planning & Management BVTV Package Videos & Adverts Air Time News paper promotions Small business on line pack inc wb sites Marketing Plan & Management Marketing Products There are several areas to introduce this from 1 – The pick Up 2 – A Review 3 – Client visit In fact a question you should ask (in passing ) is Have we installed The portal for you yet? The Portal The client will either say yes or whats that? If they say what's that, tell them and let them know that Marty will call to set it up for them Have we installed The portal for you yet? Marketing Solutions are often about: Keeping in Touch Putting things in perspective Creating good Marketing Routines Have good feedback & data analysis Reacting to feedback & response The Portal will set them on this path and enable many of these areas to be achieved automatically Marketing We have had significant success in helping clients to improve & develop their business The Portal is one of the factors in these achievements The Portal If the client asks any specific questions or issues advise the client that you will get someone to call them back – Set up a task, finish the review and update the Account records Marketing Review We also offer this service to prospects The time to offer this is after the Accounts Direct Pitch …by the way we also offer a free marketing facility, would you like me to set up the portal for you – there is no obligation or cost - ever Introducing the Portal to Prospects When you have discussed the area with the client – tick the Bulk Email Portal discussed box and refer to Marty if the portal needs setting up Update the Salesforce Discussing the Portal Within the Portal are on going references to paid services, if it is you that has set up the portal – any enquiries will be forwarded to you Commissions The key goal here is to encourage clients to market their businesses, it is important Many clients will initially take on board only our free facilities, but this in time, especially if it produces results for the client, will encourage more activity and therefore more opportunities all round Commissions READ More about Database marketing : Team Zone Business Edge TV Solutions CRM Resource Site The internet Essential Research Improve that Business