Download TEMPLATE - Static Test

Name: ______________________________
Date: ______________
ADVERTISING - KEY
Assessment
1. Magazine advertisements are the most expensive to produce.
TRUE
FALSE
2. _______________ are banners that are animated, contain audio or video, or just flash,
blink, or make weird sounds.
a. Rich Media
c. Pop-Ups
b. Spam
d. Opt-Ins
3. Once you put an advertisement out, you need to do a study to see if the advertisement
worked.
TRUE
FALSE
4. How much did it cost to air a 30-second commercial during the 2005 Super Bowl?
a. $10,000,000
c. $850,000
b. $2,400,000
d. $1,500,000
5. What is the most expensive form of advertising to produce?
a. Magazine
c. Billboard
b. Television
d. Direct Mail
6. What are three of the ten reasons to advertise in magazines?
a. Magazines target efficiently
Magazines supply credibility
Magazines are gender specific
c. Magazines provide rich experiences
Magazines offer choice
Magazines are inexpensive to
produce
b. Magazines are cross-cultural
Magazines ads last
Magazines engage
d. Magazines creative connects
Magazines sell
Magazines provide reach
7. Household Furnishings was the largest magazine advertising category.
TRUE
FALSE
8. The “D” in AIDA stands for what?
a. Dependability
c. Desire
b. Dedication
d. Direct Mail
9. What is Bait Advertising?
a. Where a company brings
consumers in by advertising a
certain good or service and then
tries to switch the customer to a
different good or service, usually at
a higher price
c. Where a company advertises a good
or service at one price and then
makes the customer pay a higher
price for the good or service
b. Where a company advertises on TV
for one week then Radio for one
week then Newspaper the next
week
d. Where a fishing company advertises
specifically for fishing goods
10. What product increased their declining sales 28 years after the product was introduced
by changing the look of the product and upgrading the design and message of their
commercials?
a. Nike
c. Slurpee
b. Doritos
d. Bazooka Bubblegum
11. Newly introduced products are typically advertised more heavily than established ones,
as are products whose customers are constantly _______________.
a. buying
c. complaining
b. working
d. changing
12. What does the “A” in AIDA stand for?
a. Awesome
c. Advertising
b. Attention
d. Amazing
13. What is the most cost effective form of advertising?
a. Magazines
c. Newspaper
b. Internet
d. Radio
14. It’s this wide coverage of _______________ markets that is the Newspaper’s greatest
strength.
a. local
c. young
b. industry
d. national
15. What is the public relations department in a company responsible for?
The public relations department is responsible for getting the company’s name out there
with no hype, just news. They write press releases, organize news conferences, and
produce company newsletters. They are the liaison between the media and the
company.