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Newspapers & Magazine Advertising Newspapers Advertisements 1. Classified 2. Display 3. Supplement Classified Commercial messages arranged in the newspaper according to the interest of readers Display Sponsored messages that can be of any size and location within the newspaper, with the exception of the editorial page Supplement Syndicated or local fullcolor advertising inserts that appear in newspapers throughout the week Advantages of Newspapers Market coverage Comparison shopping Positive consumer attitudes Flexible Disadvantages of Newspapers Short life span Clutter Limited coverage of certain groups Product criteria Poor reproduction Magazines- Classified by: Audience Geography Demographics Editorial content Advantages of Magazines Target audience Audience receptivity Long life span Visual quality Sales promotions Disadvantages of Magazines Limited flexibility High cost Distribution Future of Magazines Must compete against emerging technology. E-zines are growing in popularity: magazines without paper, postal mass, and fuss. Will the internet replace magazines?