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Name: ______________________________ Date: ______________ ADVERTISING - KEY Assessment 1. Magazine advertisements are the most expensive to produce. TRUE FALSE 2. _______________ are banners that are animated, contain audio or video, or just flash, blink, or make weird sounds. a. Rich Media c. Pop-Ups b. Spam d. Opt-Ins 3. Once you put an advertisement out, you need to do a study to see if the advertisement worked. TRUE FALSE 4. How much did it cost to air a 30-second commercial during the 2005 Super Bowl? a. $10,000,000 c. $850,000 b. $2,400,000 d. $1,500,000 5. What is the most expensive form of advertising to produce? a. Magazine c. Billboard b. Television d. Direct Mail 6. What are three of the ten reasons to advertise in magazines? a. Magazines target efficiently Magazines supply credibility Magazines are gender specific c. Magazines provide rich experiences Magazines offer choice Magazines are inexpensive to produce b. Magazines are cross-cultural Magazines ads last Magazines engage d. Magazines creative connects Magazines sell Magazines provide reach 7. Household Furnishings was the largest magazine advertising category. TRUE FALSE 8. The “D” in AIDA stands for what? a. Dependability c. Desire b. Dedication d. Direct Mail 9. What is Bait Advertising? a. Where a company brings consumers in by advertising a certain good or service and then tries to switch the customer to a different good or service, usually at a higher price c. Where a company advertises a good or service at one price and then makes the customer pay a higher price for the good or service b. Where a company advertises on TV for one week then Radio for one week then Newspaper the next week d. Where a fishing company advertises specifically for fishing goods 10. What product increased their declining sales 28 years after the product was introduced by changing the look of the product and upgrading the design and message of their commercials? a. Nike c. Slurpee b. Doritos d. Bazooka Bubblegum 11. Newly introduced products are typically advertised more heavily than established ones, as are products whose customers are constantly _______________. a. buying c. complaining b. working d. changing 12. What does the “A” in AIDA stand for? a. Awesome c. Advertising b. Attention d. Amazing 13. What is the most cost effective form of advertising? a. Magazines c. Newspaper b. Internet d. Radio 14. It’s this wide coverage of _______________ markets that is the Newspaper’s greatest strength. a. local c. young b. industry d. national 15. What is the public relations department in a company responsible for? The public relations department is responsible for getting the company’s name out there with no hype, just news. They write press releases, organize news conferences, and produce company newsletters. They are the liaison between the media and the company.