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21 UC/10-BCom/5
UNIVERSITY OF CANTERBURY
Te Whare Wānanga o Waitaha
CUAP Proposal-New Qualification/Subject
Section A
Proposal Description
Purpose of the proposal
To introduce a new subject major in Marketing to the Bachelor of Commerce degree.
Justification
The College of Business and Economics has reviewed the existing 6 subject majors and 13 specialist endorsements
within the Bachelor of Commerce (BCom) degree. In light of this exercise, the Faculty proposes to discontinue the
specialist endorsements and to replace them with a new, streamlined offering of 11 subject majors in: Accounting,
Information Systems, Tax and Accounting, Economics, Finance, Management Science and Operations Management,
Marketing, Strategy and Entrepreneurship, International Business, Human Resource Management and General
Management. This major curriculum review was undertaken within the context of the College’s 2009-2011 Strategic Plan,
which commits the College to continuous review of the BCom programme in order to ensure that the qualification is
‘attractive, relevant and academically rigorous’. The timing of the review was also prompted in part by the UC review of
the BCom academic programme undertaken in 2009, and the ongoing transition to undergraduate 15 point common
course sizes at UC, to be completed by 2011.
The Faculty has taken this opportunity to introduce new subject majors in key areas within the Commerce discipline,
which align more closely with established teaching and research groups within the constituent departments of the Faculty.
As such, these changes support the College’s medium-term objective, to offer ‘a portfolio of internationally benchmarked
programmes which are underpinned by areas of distinctive research strength’. The new subject majors will significantly
strengthen the overall academic coherence of the UC Bachelor of Commerce degree, thereby rendering the programme
more attractive to students – especially international applicants - many of whom were confused by the status of
‘endorsements’ (as reflected in student feedback received within the context of the 2009 BCom review). Discontinuation
of the endorsements is consistent with the recommendations of the BCom academic programme review report, which
expressed concern about the proliferation of specialist endorsements which in its view had ‘introduced a considerable
measure of incoherence into the degree’ (Ass Prof Terry Austrin [Panel Convenor] ‘A Review of the UC Bachelor of
Commerce Degree’, January 2010). This proposal also supports the University’s strategy; rationalisation of the BCom
programme will result in more efficient use of teaching resources, foster stronger links between research and teaching,
and ensure that BCom graduates have the knowledge and skills sought by domestic and international stakeholders.
Replacing specialist endorsements with subject majors will align the University of Canterbury’s BCom degree programme
more closely with those offered by other NZ universities. Victoria University of Wellington, for example, offers 13 subject
majors within its Bachelor of Commerce and Administration including Majors in Accounting, Marketing, Economics,
Human Resource Management, Information Systems and International Business. Otago University’s Bachelor of
Commerce degree has nine subject majors including Accounting, Economics, Finance, International Business and
Marketing. Lincoln University’s Bachelor of Management Studies has 11 subject majors including Accounting, Strategic
Management, Finance, HR Management and Marketing.
As indicated above, the new subject majors build upon the teaching and research strengths of the Commerce Faculty. In
designing the curriculum of the new subject majors, the Faculty has also been mindful of the needs of employers,
professions and other community stakeholders, as well as the academic standards required by national and international
professional accreditation bodies such as the New Zealand Institute of Chartered Accountants (NZICA) and the
Association to Advance Collegiate Schools of Business (AACSB International). Student feedback from focus groups and
surveys conducted for the 2009 BCom review has also informed the design and content of the new majors. Overall, these
proposals will create a series of structured pathways through the BCom degree programme. All BCom students will be
required to complete the five course, 100 level, BCom core curriculum; the majoring requirements in each subject will
build upon this common foundation to produce ‘well-rounded’ graduates, able to demonstrate advanced knowledge of
their chosen subject major, informed by the broader context of Commerce.
This proposal seeks to replace the existing endorsement in Marketing with a major in Marketing. The creation of this new
major involves the introduction the transfer of existing marketing courses under the MGMT course code to Marketing
(MKTG). In addition, one new course (MKTG 313 – Services Marketing) and one course name change (MKTG 201 –
Marketing Management) will be introduced. Several other minor changes are being made. Specifically, all 200- and 3001
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level courses are being converted to 15 points, and the prerequisites for all existing courses are being changed to reflect
the creation of the MKTG course code.
Acceptability
The proposal was initiated by the Marketing group within the Department of Management, and has been consulted on
and discussed within the Department.
The proposal has been circulated to the following groups/individuals and the responses are available in Section B:
Within the University of Canterbury
Academic colleagues within the Commerce Faculty
All other Faculty Deans, College PVCs and Academic Managers
The University Library
The University Centre for Teaching and Learning
The University Information and Communication Technology Services
Facilities Management
Student Recruitment and Development Unit
The Academic Quality Assurance Unit (AQUA)
The University of Canterbury Students’ Association
Current BCom enrolled students
External Consultation
All NZ Business School Deans
The College of Business and Economics Advisory Board members.
Goals of the programme
The goals of the Marketing major are to produce graduates equipped with advanced marketing knowledge and skills so
they are able to critically appraise the fundamental concepts and theories of marketing and how they may be applied to
the differing contexts within contemporary and dynamic environments.
Graduate profile
The Bachelor of Commerce Graduate profile adopted by the Faculty of Commerce, 4 November 2009 comprises the
following four learning goals:
GOAL 1: Graduates can demonstrate advanced knowledge of their selected subject major, informed by the broader
context of commerce.
GOAL 2: Graduates are able to use analytical thinking and problem-solving skills to address specific problems.
GOAL 3: Graduates can understand issues from a range of ethical, global and multicultural perspectives.
GOAL 4: Graduates are able to communicate effectively both orally and in written form.
Specifically, for majors in Marketing, the “advanced knowledge in Marketing” requirement in Learning Goal 1 is defined
as:
- An ability to critically evaluate marketing environments and contexts and apply key marketing models and tools to
these as appropriate, including an awareness of different strategic marketing alternatives and tactical
programmes.
- An ability to apply analytical frameworks and methods of marketing to practical scenarios.
Outcome statement
Students graduating with a BCom majoring in Marketing are able to analyse customer needs and to secure information
needed to enable organisations to design, produce, market and sell goods to match buyer expectations. Career
opportunities include employment as a marketing manager or director, product manager, market research analyst or
advertising executive. Graduates work in a wide range of private and public sector organisations including banking,
insurance, local and central government, tourism and public relations organisations.
Programme overview
At the 100-level, the major in Marketing requires students to complete the following courses as part of the BCom core:
ACCT 102 (Accounting and Financial Information), ECON 104 (Introduction to Microeconomics), INFO 123 (Information
Systems and Technology), MGMT 100 (Fundamentals of Management), and either MSCI 110 (Quantitative Methods for
Business) or STAT 101 (Statistics 1). Students intending to major in Marketing will also be required to take MKTG 100
(Principles of Marketing).
At the 200-level, the majoring requirements are for students to take MKTG 201 (Marketing Management), MKTG 202
(Marketing Research), MKTG 204 (Consumer Behaviour), and MKTG 280 (Statistical Methods for Management). These
intermediate level courses will introduce students to the more strategic elements of marketing, the importance of market
research and analysis, and provide an appreciation of consumer behaviour.
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At the 300-level, students will complete at least 90 points from MKTG 301-390, including at least two of MKTG 301
(International Marketing Strategy), MKTG 302 (Advanced Marketing Research), or MKTG 303 (Advertising and Promotion
Management). Students can then choose other specialty MKTG courses depending on their interests. Students intending
to go on to complete a BCom(Hons) or MCom in Marketing will need to take MKTG 302 as an entry requirement for these
degrees.
Proposed new regulations and prescriptions (see Calendar Form at the end of Section A)
The following courses are to be included in the Marketing major. The Course Schedule for the Marketing major and the
Course Catalogue for the Marketing major are appended to this application.
100-Level courses:
MKTG 100 (Principles of Marketing) replaces MGMT 102 (Principles of Marketing)
200-Level courses:
MKTG 201 (Marketing Management) replaces MGMT 210 (Marketing Strategy)
MKTG 202 (Marketing Research) replaces MGMT 212 (Marketing Research)
MKTG 204 (Consumer Behaviour) replaces MGMT 204 (Consumer Behaviour)
MKTG 230 (Business, Society and the Environment) double coded with MGMT 230
MKTG 280 (Statistical Methods for Management) replaces MSCI 210 (Statistical Methods for Management); the change
proposal for this course has already been submitted by the Management Science group.
300-Level courses:
MKTG 301 (International Marketing Strategy) replaces MGMT 316 (International Marketing Strategy)
MKTG 302 (Advanced Marketing Research) replaces MGMT 312 (Advanced Marketing Research)
MKTG 303 (Advertising and Promotion Management) replaces MGMT 318 (Advertising and Promotion Management)
MKTG 310 (Relationship Marketing) replaces MGMT 310 (Relationship Marketing)
MKTG 311 (Retail Marketing) replaces MGMT 311 (Retail Marketing)
MKTG 313 (Services Marketing) – New Course (although last offered in 2007 as MGMT 317 (Services Marketing)
MKTG 314 (Tourism Marketing and Management) replaces MGMT 340 (Tourism Marketing and Management)
MKTG 315 (Social Marketing) replaces MGMT 341 (Social Marketing)
MKTG 390 (Professional Internship in Marketing) replaces MGMT 313 (Professional Internship in Marketing)
Proposed teaching/delivery methods
The proposed qualification draws on existing courses offered by the Department of Management, and other departments
within the College of Business and Economics. Teaching will primarily be through classroom contact using lectures, case
discussions and presentations. It will be a campus based programme, with online facilities complementing rather than
replacing regular classroom contact.
Assessment procedures
Both internal assessment and formal examinations will be used for assessing student performance.
Predicted student numbers/EFTS
Student numbers are predicted to be similar to the number of students currently undertaking the Marketing endorsement.
(Currently, 293 students are enrolled in the marketing endorsement.) With the creation of a distinct major, there may be a
slight increase in enrolment numbers due to the increased visibility and attractiveness of the proposed programme
offering. There is no intention to limit enrolment numbers.
Resources
No additional resources are required as a result of this proposal. In essence, the existing resource requirements for the
Marketing endorsement will be the same as for the proposed major.
Plans for monitoring programme quality
Programme quality will continue to be monitored according to existing departmental, Faculty and University processes
and policies.
Confirmation that Section B has been prepared and is available to CUAP on request
Yes.
Calendar Form
New Qualification Regulations
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BCom degree Regulations Page 68, 2010 UC Calendar
Under
1. Structure of the Programme
Remove: references to Endorsements
Delete:
1. (b) iii d.
(2010 UC Calendar, p.70)
Schedule A: Core Courses for the degree of Bachelor of Commerce
In order to qualify for the degree of Bachelor of Commerce a candidate must successfully complete at least five courses
from the seven ‘core’ courses listed below:
ACCT 102 Accounting and Financial Information
INFO 123 Information Systems and Technology
ECON 104 Introduction to Microeconomics or ECON 105 Introduction to Macroeconomics
MSCI 110 Quantitative Methods for Business or STAT 101 Statistics 1
MGMT 100 Fundamentals of Management
(2010 UC Calendar after p.70)
Schedule B: Majoring Requirements for the Degree of Bachelor of Commerce
Note: Students are required to complete the courses as specified in the Schedule of Core Courses for the Degree of
Bachelor of Commerce as well as those outlined in this schedule which are specific to their major.
Marketing Major
Students intending to complete the BCom majoring in Marketing must be credited with the core courses as outlined in
Schedule A and the following courses:
100-level:
MKTG 100
Students intending to major in Marketing must take ECON 104 rather than ECON 105.
200-level:
MKTG 201, MKTG 202, MKTG 204, MKTG 280
300-level:
At least 90 points from MKTG 301-390, including at least two of MKTG 301, MKTG 302 or MKTG
303.
________________________________________________________________
Note: Students intending to complete a BCom(Hons) in Marketing or MCom in Marketing will need
to take MKTG 302 (or equivalent) as an entry requirement for these degrees.
(2010 UC Calendar, after p.70)
Schedule C: Schedule of Commerce Courses
Marketing
Marketing Course Schedule
Course
Code
MKTG 100
Course Title
Pts
11
P/C/R/RP/EQ
Principles of Marketing
15
MKTG 201
Marketing Management
15
S1
S2
S1
S2
MKTG 202
Marketing Research
15
R: MGMT 102
EQ: MGMT 102
P: (1) MKTG 100 or MGMT 102; (2) ECON 104 or ECON 106; (3) MSCI 110
or STAT 101 or STAT 111 or STAT 112 or STAT 131; (4) 15 points 100-level
MGMT or MSCI courses.
R: MGMT 210
EQ: MGMT 210
P: (1) MKTG 100 or MGMT 102; (2) ECON 104 or ECON 106; (3) MSCI 110 or
STAT 101 or STAT 111 or STAT 112 or STAT 131; (4) 15 points 100-level
MGMT or MSCI courses.
R: MGMT 212
EQ: MGMT 212
S1
S2
4
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MKTG 204
Consumer Behaviour
15
SU1
S2
MKTG 230
Business, Society and the
Environment
15
S2
MKTG 280
Statistical Methods for
Management
15
S1
MKTG 301
International Marketing
Strategy
30
S2
MKTG 302
Advanced Marketing
Research
30
W
MKTG 303
Advertising and Promotion
Management
30
S1
MKTG 310
Relationship Marketing
15
S1
MKTG 311
Retail Marketing
15
S2
MKTG 313
Services Marketing
15
S1
MKTG 314
Tourism Marketing and
Management
15
S1
MKTG 315
Social Marketing
15
S2
MKTG 390
Professional Internship in
Marketing
30
SU2
P: Any 30 points in ECON, MGMT, MKTG, MSCI, PSYC, SOCI or other social
science approved by Head of Department of Management.
R: MGMT 204
EQ: MGMT 204
P: Any 60 points in ACCT, ACIS, ECON, MGMT, MKTG, MSCI, PSYC, SOCI
or other social science approved by the Head of Department of Management
or Accounting and Information Systems.
R: MGMT 230
EQ: MGMT 230
P: (1) MSCI 110 or 15 points STAT; (2) 15 points from MSCI or MATH or MGMT
or MKTG
R: MSCI 210, MSCI 280, MGMT 280
EQ: MSCI 280, MGMT 280
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or
MGMT 204
R: MGMT 316
EQ: MGMT 316
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or
MGMT 204; (4) MKTG 280 or MSCI 210 or equivalent.
R: MGMT 312
EQ: MGMT 312
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or
MGMT 204
R: MGMT 318
EQ: MGMT 318
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or
MGMT 204
R: MGMT 310
EQ: MGMT 310
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or
MGMT 204
R: MGMT 311
EQ: MGMT 311
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or
MGMT 204
R: MGMT 317
EQ: MGMT 317
P: Any 45 points 200-level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI,
GEOG or other social science approved by the Head of Department of Management.
R: MGMT 340
EQ: MGMT 340
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or
MGMT 204
R: MGMT 341
EQ: MGMT 341
P: (1) MKTG 100 or MGMT 102; (2) MKTG 201 or MGMT 210; (3) MKTG 202 or
MGMT 212; (4) Application to Head of Department of Management.
R: MGMT 313
EQ: MGMT 313
Schedule D: Course Prescriptions
Update the Course Catalogue to include under Marketing (2010 UC calendar, p.704)
Marketing
Department of Management
MKTG 100 Principles of Marketing
15 Points 0.1250 EFTS
This course aims to enable students to understand the fundamental concepts and theories of marketing and how they may be applied to
the marketplace in a modern and dynamic environment. By the end of the course, students should appreciate the various concepts and
theories of marketing and understand how these may be appropriately applied in achieving marketing objectives in a variety of
contexts and environments.
R: MGMT 102
EQ: MGMT 102
MKTG102-11S1 (C) Semester 1
MKTG102-11S2 (C) Semester 2
MKTG 201 Marketing Management
15 Points 0.1250 EFTS
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Marketing presented as an organisational process of adapting to a changing environment, including aspects of product development,
promotion, distribution and pricing.
P: (1) MKTG 100 or MGMT 102; (2) ECON 104 or ECON 106; (3) MSCI 110 or STAT 101 or STAT 111 or STAT 112 or STAT
131; (4) 15 points 100-level MGMT or MSCI courses.
R: MGMT 210
EQ: MGMT 210
MKTG201-11S1(C) Semester 1
MKTG201-11S2 (C) Semester 2
MKTG 202 Marketing Research
15 Points 0.1250 EFTS
An introduction to marketing research and its applications, with an emphasis on research as an aid to management decision-making.
Students in this course will be provided with a background in research methods, issues related to conducting marketing research,
data analysis, and methods of evaluation related to marketing.
P: (1) MKTG 100 or MGMT 102; (2) ECON 104 or ECON 106; (3) MSCI 110 or STAT 101 or STAT 111 or STAT 112 or STAT
131; (4) 15 points 100-level MGMT or MSCI courses.
R: MGMT 212
EQ: MGMT 212
MKTG202-11S1 (C) Semester 1
MKTG202-11S2 (C) Semester 2
MKTG 204 Consumer Behaviour
15 Points 0.1250 EFTS
The purpose of this course is to focus on why and how consumers make decisions and behave in certain ways. More specifically, it
examines what motivates consumers, what captures their attention, and what retains their loyalty.
P: Any 30 points in ECON, MGMT, MKTG, MSCI, PSYC, SOCI or other social science approved by Head of Department of
Management.
R: MGMT 204
EQ: MGMT 204
MKTG204-11S2 (C) Semester 2
MKTG 230 Business, Society and the Environment
15 Points 0.1250 EFTS
This course is a general introduction to the changing responsibilities of business to society and the environment. This course is
designed to 1) help you to understand current perspectives on the impact of business on climate change globalisation, and
consumerism, and, 2) to help you analyse and develop ways in which business organisations respond ethically to the needs of society
and the environment. Each of the topics is addressed at a global, national and organisational level.
P: Any 60 points in ACCT, ACIS, ECON, MGMT, MKTG, MSCI, PSYC, SOCI or other social science approved by the Head of
Department of Management or Accounting and Information Systems.
R: MGMT 230
EQ: MGMT 230
MKTG230-11S2 (C) Semester 2
MKTG 280 Statistical Methods for Management
15 Points 0.1250 EFTS
This course focuses on the appropriate use of commonly used multivariate statistical techniques to analyse data to inform
management. Multiple regression analysis is covered at some length. Other topics include correlation, analysis of variance,
discriminant analysis and data mining. Students use a commercial statistical package, SPSS, throughout the course. Interpretation,
reporting and critical reflection of the results for management are emphasized. The contribution of each analysis to understanding a
business situation is identified. The concept of a statistical model is introduced. This is a required course for honours degrees in
Management and Management Science, and for endorsements in Marketing, Operations Research and Operations Management.
P: (1) MSCI 110 or 15 points of STAT; (2) 15 points from MSCI or MGMT or MKTG or MATH
R: MSCI 210, MSCI 280, MGMT 280
EQ: MSCI 280, MGMT 280
MKTG280-11S1 (C) Semester 1
MKTG 301 International Marketing Strategy
30 Points 0.250 EFTS
This course examines the marketing of products outside a manufacturer’s home country. Particular emphasis is given to strategic
issues in international marketing. A series of cases is used to illustrate the concepts being presented.
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or MGMT 204
R: MGMT 316, BSAD 316
MKTG316-11S2 (C) Semester 2
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MKTG 302 Advanced Marketing Research
30 Points 0.250 EFTS
An advanced examination of marketing research topics, including both qualitative and quantitative methods. A practical project will
provide experience in the application of the material learnt. Given the advanced nature of the material covered in this course, it is
recommended that students have B+ or better in MGMT212 and MSCI210.
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or MGMT 204; (4) MKTG 280 or MSCI 210 or
equivalent.
R: MGMT 312
EQ: MGMT 312
MKTG312-11W (C) Whole Year (S1 and S2)
MKTG 303 Advertising and Promotion Management
30 Points 0.250 EFTS
This course is an introduction to the fundamentals of advertising and promotion. The course will cover the societal and managerial
uses of advertising as a means of symbol formation and communication. Lectures, class exercises, discussions, and videos will be used
to explore topics of interest. Students will be involved in developing and presenting a comprehensive, promotional campaign for a
product or service. There will also be a workshop for learning the basic skills involved in developing a support website for the
campaign.
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or MGMT 204
R: MGMT 318
EQ: MGMT 318
MKTG318-11S1 (C) Semester 1
MKTG 310 Relationship Marketing
15 Points 0.1250 EFTS
Historically, business approaches have been almost exclusively focused on the marketing mix itself, especially for product-related
exchanges. As a result, the customer at the centre of the framework became an almost forgotten concern for many marketers.
Customer Relationship Management focuses on the importance of establishing, maintaining, enhancing, reactivating, and if necessary
terminating, customer relationships. Students will strategically evaluate and critique current traditional marketing and management
strategies in terms of their customer focus. The class format involves a mix of lectures and discussions, case analyses and
presentations, and best practice discussions. Students will enhance their learning through group work and in-class presentations. The
sessions are interactive, stimulating student thinking and critical review.
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or MGMT 204
R: MGMT 310
EQ: MGMT 310
R: MGMT 310
MKTG310-11S2 (C) Semester 2
MKTG 311 Retail Marketing
15 Points 0.1250 EFTS
This course examines the fundamentals of retail marketing including the characteristics of consumer store choice, the role of retailing
in the overall marketing concept, and the practice and future of retailing in New Zealand.
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or MGMT 204
R: MGMT 311
EQ: MGMT 311
MKTG311-10S2 (C) Semester 2
MKTG 313 Services Marketing
15 Points 0.1250 EFTS
The principles of marketing services and their application to consumer and business services and not-for-profit organisations are
discussed and examined.
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or MGMT 204
R: MGMT 317
EQ: MGMT 317
MKTG313-11S1 (C) Semester 1
MKTG 314 Tourism Marketing and Management
15 Points 0.1250 EFTS
An integrated course that examines contemporary strategies and issues in tourism marketing and management for destinations, firms,
national and regional tourism organisations.
P: Any 45 points 200-level ECON, MGMT, MKTG, MSCI, POLS, PSYC, SOCI, GEOG or other social science approved by the
Head of Department of Management.
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R: MGMT 340
EQ: MGMT 340
MKTG 315 Social Marketing
15 Points 0.1250 EFTS
Social marketing is the planning and implementation of programmes designed to bring about social change using concepts from
commercial marketing. Social marketing is geared toward furthering a cause, raising money, raising awareness and public education,
or bringing about social change. Students will be exposed to a diverse range of nonprofit and for-profit organisations that embody
socially responsible and social-change driven missions.
P: (1) MKTG 201 or MGMT 210; (2) MKTG 202 or MGMT 212; (3) MKTG 204 or MGMT 204
R: MGMT 341
EQ: MGMT 341
MKTG341-11S1 (C) Semester 1
MKTG 390 Professional Internship in Marketing
30 Points 0.250 EFTS
The primary objective of this course is to expose students to the marketing practices of the business community within the context of
solving a defined marketing problem. The experience should accomplish the following specific goals: Give students actual business
experience allowing them to apply classroom theory to an actual marketing situation. This will allow the student to develop
sophistication in adapting and applying theory. Challenge students to learn the communications skills necessary to work within the
context of an actual business environment. Present a mentored laboratory experience that will allow students to address a relevant
business problem or issue with the safety net of guidance from the mentor.
PK (2) MKTG 100 or MGMT 102; (2) MKTG 201 or MGMT 210; (3) MKTG 202 or MGMT 212; (4)
Application to Head of Department of Management.
R: MGMT 313
EQ: MGMT 313
MKTG390-10SU2 (C)
Summer (Nov 10)
Limited entry. See limitation of entry regulations.
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