* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download BSc study plan for marketing consentration
Food marketing wikipedia , lookup
Product planning wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Affiliate marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Marketing channel wikipedia , lookup
Sports marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Marketing research wikipedia , lookup
Target market wikipedia , lookup
Viral marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing strategy wikipedia , lookup
Direct marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Study Plan Marketing Major BSC MARKETING CONCENTRATION 1 University College Compulsory Courses (27 Credit hours): Course Course Title Code No. 1. ENG101 English for Business I 2. ENG102 English for Business II 3. HIS100 History of Bahrain 4. COM101 Introduction to Information technology 5. BUS101 Business Communication Skills 6. BUS102 Business Ethics 7. ARB101 Arabic 8. HMR300 Human Rights 9. BIC100 Islamic Culture Total Credit Hours Credi t Hour 3 s 3 3 3 3 3 3 3 3 27 Prerequisites ENG101 ENG102 - University College Elective Courses (6 Credit hours*): Course Title Course Credit Prerequisites No. Code Hours 1. BUS103 Business History 3 2. BUS201 Research Methodology 3 3. BUS202 Commercial Law 3 4. ECO103 Economic Development of the Arab World 3 World 5. PIS100 Introduction to Political Sciences 3 Total Credit Hours 15 *Students should select only two courses from the University College Elective courses Business College Courses: The required Business College courses are described below of 30 credit hours which are compulsory courses. Business College Compulsory Courses (30 Credit Hours): Course Title Course No. Code 1. ACC111 Principles of Accounting I 2. MAT101 Business Mathematics 3. STA101 Business Statistics 4. ECO101 Microeconomics 5. LOG101 Introduction to Logistics 6. MGT101 Principles of Management 7. FIN210 Principles of Finance 8. ECO211 Macroeconomics 9. MKT212 Principles of Marketing 10. MIS240 Management Information Systems Total Credit Hours BSC MARKETING CONCENTRATION Credit Hours 3 3 3 3 3 3 3 3 3 3 30 Prerequisites MAT101 ECO101 COM101 2 Concentration Courses: TAGUCB offers eight concentrations in the BBA program. The required courses for each concentration are described below in which 51 credit hours are concentration compulsory courses and 12 credit hours are concentration elective courses for each of the International Accounting, Management, Logistics, Islamic Banking and Finance, Banking and Finance, E-Business and Entrepreneurship, Marketing and Human Resources. Management Compulsory Courses (51 Credit Hours): Course No. Course Title Code 1. MGT323 Consumer Behavior 2. MGT334 Customer Relationship Management 3. MKT213 Marketing Management 4. MKT221 Promotion Management 5. MKT231 Sales Management 6. MKT313 Product Management 7. MKT322 Advertising Management 8. MKT323 Marketing Channels 9. MKT332 Marketing of Financial Services 10. MKT333 Marketing Research 11. MKT342 E-Marketing 12. MKT434 International Marketing 13. MKT445 Service Marketing 14. MKT447 Strategic Marketing 15. MKT457 Pricing Strategies 16. MKT499 Field Training Total Credit Hours Credit Prerequisites Hours 3 MKT212 3 MKT212 3 MKT212 3 MKT213 3 MKT212 3 MKT221 3 MKT213 3 MKT213 3 MKT213/FIN210 3 STA101/MKT213 3 COM101 3 MKT213 3 MKT213 3 MKT213 3 MKT333 6 Finish 90 CH 51 Marketing Elective Courses (12 credit hours)* No. Course Code ACC112 MGT324 MGT332 MKT 232 MKT336 MKT340 Course Title Credit Hours 3 3 3 3 3 3 3 Prerequisites Principles of Accounting II ACC111 Negotiation Skills and Contracting MGT101 E-Business COM101 Intermediate Marketing MKT213 Retailing MKT323 Export Marketing MKT231 Marketing for Tourism and 7 MKT435 MKT213 Hospitality 8 MKT444 Contemporary Issues in Marketing 3 MKT213 Total Credit Hours 24 *Students should select only four courses from the concentration Elective courses 1 2 3 4 5 6 BSC MARKETING CONCENTRATION 3 Total Credit Hours for Marketing Concentration: Credit Hours Requirements University College Requirements Business College Requirements Concentration Requirements Concentration Elective Courses Total Credit Hours for Human Resource Program BSC MARKETING CONCENTRATION Credit Hours 33 Credit Hours 30 Credit Hours 51 Credit Hours 12 Credit Hours 126 Credit Hours 4 Courses Description for Bachelor of Business Administration Curriculum Marketing Concentration English Foundation Course This course will focus on preparing students for a career in business or supporting those who are already working but want to improve their English communication skills. The emphasis is on using stimulating recent ideas from the world of business with a strongly task-based approach. Throughout the course, students will be encouraged to use their own experience and opinions in order to maximize involvement and learning. The students are encouraged to develop their reading, speaking and listening, and writing skills within the business context. University College Compulsory courses: ENG101 English for Business I (3 Credit Hours) Prerequisite: None This course is intended to develop students’ skills and ability to understand and use business terminologies and comprehensively read business based documents. The texts provide a context for the language work and develop students’ spoken and written communication skills in the key business areas such as: networking, telephoning, negotiation, problem-solving and meetings. ENG102 English for Business II (3 Credit Hours) Prerequisite: ENG101 The main focus of the course is to develop further the skills in reading, writing, speaking and listening within the business context, for instance, Finance and Banking, Consulting and Strategy to mention a few. The course will also cover vocabulary development activities, review of Business grammar and a case study for students to practice language they have worked on during each unit. HIS100 History of Bahrain (3 Credit Hours) Prerequisite: None The course focuses on the importance of the geographical locations in Bahrain connected to the history of Bahrain during the period from 1600 until the know with constable of the kingdom of Bahrain. The concentration will focus on Al Utubs and the rise of Zubra at beginning of Al Khalifa ruling of Bahrain relationship with neighbors and foreign power British protectorate, independence and building Bahrain progress and modernization. COM101 Introduction to information technology (3 Credit Hours) Prerequisite: None This course presents the most up-to-date technologies in an ever changing discipline. It promotes an in-depth understanding of why computers are essential components in business and society, and key concepts of computer information systems. During the course, students will be prepared to work with computers in a business context. ARB101 Arabic (3 Credit Hours) Prerequisite: None This course focuses on the basics of the Arabic language in terms of grammar, BSC MARKETING CONCENTRATION 5 construction of sentences, and reading. It helps students to appreciate the modulation of aesthetic value by semantic context: poetry and prose. BUS101 Business Communication Skills (3 Credit Hours) Prerequisite: ENG102 Developing business communication skills is essential to building cohesive and effective teams, and if you know how to communicate well in your workplace you can minimize the risk of industrial problems to your business. This course focuses on providing students with the skills to connect with others and write various kinds of business documents. BUS102 Business Ethics (3 Credit Hours) Prerequisite: None In today’s world, the public awareness of the importance of doing business ethically has been increased. This is why, this course generates greater awareness amongst students of business ethics so they can help organizations to strengthen their ethic culture and encourage standards of business behavior based on ethical values. HMR300 Human Rights (3 Credit Hours) Prerequisite: None The course adopts a holistic approach to learning international human rights law, beginning from its normative foundations and emergence as a distinct field of international law to its modern-day status and challenges for the future. Given the introductory nature of this course, emphasis is placed throughout on idealism as well as realism, including an understanding of how international and domestic politics have influenced and continue to influence the field of international human rights law. On the normative side, participants will analyze the merits and shortcomings of classifying human rights under different labels and its effects on human rights promotion. BIC100 Islamic Culture (3 Credit Hours) Prerequisite: None This course examines a variety of concepts and themes on the topic of Islamic culture. It covers a variety of topics: study of the Qur’an and Hadith from the Arabic texts, the contrasting views of classical and modern Islamic scholars, and understanding of Islam and its impact on cultural aspects in Islamic societies. University College Elective courses: BUS103 Business History (3 Credit Hours) Prerequisite: None Business history provides a unique resource to enable students learn from the past through rich evidence on the key issues faced by the world today. This course is intended to focus on the history of the world business and economic by examining an interaction of a series of historical events with the evolution of economic ideas. BUS201 Research Methodology (3 Credit Hours) Prerequisite: None This course will provide an opportunity for students to establish or advance their understanding of research through critical exploration of research language, ethics, BSC MARKETING CONCENTRATION 6 and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Students will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in informing their understanding of their environment (work, social, local, global). BUS202 Commercial Law (3 Credit Hours) Prerequisite: None This course introduces commercial law fundamentals, relevant to business professions. The student will be introduced to the legal system including the roles of the Constitution, parliaments and courts. An introduction to the basic rules of commercial law including breach of contract, the tort of negligence, liability for unsafe products, misleading conduct and unconscionable conduct. ECO103 Economic Development of the Arab World (3 Credit Hours) Prerequisite: None Traditional and expanded areas, such as tourism, logistics, trade, retailing, finance and shipping, are starting to interweave with the economic development of the Arab World. Because of the strategic geographical location of the Arabic countries, they serve as a hub for commerce and it is increasingly they are serving as a higher education hub. PIS100 Introduction to Political Sciences (3 Credit Hours) Prerequisite: None This course gives a broad overview of the academic analysis of politics. It introduces students to the study of politics through discussion of the main issues and theoretical perspectives. The course covers the core concepts used by political scientists and political theorists. It also encourages students to link their own experiences of politics to the ways in which the subject is studied. Business College Compulsory courses: ACC111 Principles of Accounting I (3 Credit Hours) Prerequisite: None The course covers the conceptual foundation of accounting, the accounting cycle for service and merchandising enterprises, the preparation of income statement and related information and the balance sheet, basics of accounting information systems, introduction to the conceptual framework for the preparation and presentation of financial statements, and valuation and reporting of selected items reported in the balance sheet, such as cash, receivables and inventories. MAT101 Business Mathematics (3 Credit Hours) Prerequisite: None This course provides students with the mathematical skills needed to perform business operations, as well as focusing on conceptual understanding and problem solving. Topics covered include ratio, markup and markdown, break-even analysis and cash discount. STA101 Business Statistics (3 Credit Hours) BSC MARKETING CONCENTRATION 7 Prerequisite: None This course introduces students to statistical methods of collection, analysis, and presentation of quantitative data. Emphasis will be on the use of both descriptive and inferential statistical techniques within the workplace. Topics covered include descriptive statistics, probability, normal and binomial distributions, hypothesis testing, confidence intervals, correlation and regression. ECO101 Microeconomics (3 Credit Hours) Prerequisite: None Microeconomics is concerned with the behavior of the individual economic agents such as consumers, households and firms. The course introduces students to the analytical tools and techniques used to better understand how economic agents interact and how markets function. Topics include resource allocation, price mechanism, supply and demand analysis, various elasticity concepts and applications, market structures, factor markets, income distribution, and government intervention. LOG101: Introduction to Logistics (3 Credit Hours) Prerequisite: None This course sets out to provide an understanding of how logistics could fit into an organization. It defines the concept supply chain and how it relates to logistics. The relation between marketing and logistics will also be considered. It provides an introduction to a wide range of logistics activities such as materials handling, purchasing, storage, inventory and forecasting, transport systems and distribution systems. It also provides an understanding of the role of information technology in improving the efficiency of logistics operations. An overview of some contemporary topic in logistics such as third-party logistics providers reverse logistics will be provided. MGT101 Principles of Management (3 Credit Hours) Prerequisite: None This is an introductory course designed to provide an overview of managerial roles and functions such as planning, organizing, staffing, controlling, and leading in business enterprise; it reviews the scope of management thoughts and processes that lead to organizational effectiveness. FIN210 Principles of Finance (3 Credit Hours) Prerequisite: (MAT101) This course develops the necessary tools for the analysis of financial and strategic decisions undertaken by corporations. The course examines financial markets and institutions, studies alternative investments for inclusion in a portfolio, and explores financial management techniques. ECO211 Macroeconomics (3 Credit Hours) Prerequisite: (ECO101) This course builds on the principles of microeconomics and examines the overall behavior of the economy. Whereas microeconomics focuses on individual economic agents, macroeconomics deals with broad economic aggregates such as national income, employment and the overall price level. Topics covered include monetary and fiscal policy, inflation, unemployment, economic growth, international trade and the balance of payments. BSC MARKETING CONCENTRATION 8 MKT212 Principles of Marketing (3 Credit Hours) Prerequisite: None This course provides the students with an understanding of the theory and application of marketing fundamentals and marketing management concepts. Topics covered may include developing marketing strategies and plans, creating customer value, satisfaction, and loyalty, creating brand equity, setting product strategy, dealing with competition, and identifying market segments and targets. MIS240 Management Information Systems (3 Credit Hours) Prerequisite: (COM101) This course is designed to provide the students with an introduction to information systems. It includes a discussion of the fundamental principles, generalizations, and theories of information systems. Students will learn about varied areas of information systems including databases, software and hardware, telecommunications, and information security. What information systems are and how there are developed is part of this course. Much of the course explores the role of information systems in business and how information technologies are changing the way a firm competes in the modern world. Marketing Concentration Compulsory Courses MGT323 Consumer Behavior (3 Credit Hours) Prerequisite: (MKT212) This course provides clues for improving or introducing products or services, setting prices, devising channel, crafting messages, and developing other marketing activities. Consumer Behavior is the study of how individuals, groups, and organizations select, buy, use, and service ideas or experiences to satisfy their needs and wants. Marketers must fully understand the theory and the reality of consumer behavior and what factors influence that consumer. MGT334 Customer Relationship Management (CRM) (3 Credit Hours) Prerequisite: (MKT212) This course defines CRM as the core business strategy that integrates internal processes and functions and external networks to create and deliver value to targeted customers at a profit. This course also provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unwanted testimonials and relationship allowances. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the sensible use of assets that comes from a conclusive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software. MKT 213 Marketing Management (3 Credit Hours) Prerequisite: (MKT212) Elements of marketing management: the marketing system and the marketing environment, analysis of the consumer and industrial markets, marketing research and marketing information systems, market segmentation. The marketing mix: product decisions, pricing decisions, distribution decisions and promotion decisions, international marketing, marketing in non-profit organizations BSC MARKETING CONCENTRATION 9 MKT221 Promotion Management (3 Credit Hours) Pre-requisite: (MKT 213) The meaning of promotion and its role in strategic planning in marketing, steps in promotion planning, market segmentation, promotion of the marketing mix, decision making by buyers, basic features of marketing communication, the creation of great commercials, trade promotions and promotion media. MKT231 Sales Management (3 Credit Hours) Prerequisite: (MKT212) A comprehensive survey of the basic managerial approaches to the planning, implementation, and control of a firm’s sales staff. The basic principles and methods of managing sales personnel MKT313 Product Management (3 Credit Hours) Pre-requisite: (MKT 221) Decision making skills in marketing planning, product development, product, modification, product positioning and promotion, forecasting and budgeting. MKT322 Advertising Management (3 Credit Hours) Prerequisite: (MKT213) The origin and development of advertising, the new media, the effects of advertising, what does advertising mean, semiotics and ideology, concepts and methods, the language and rhetoric of advertising MKT323 Marketing Channels (3 Credit Hours) Prerequisite: (MKT213) The nature and function of marketing channels, creating utility, facilitating exchange efficiencies, alleviating discrepancies, standing transaction, providing customer services, the types of channel integration both vertical and horizontal, the choice of distribution channels, organizational objectives and resources, market J characteristic, buyer behavior, product attributes and the behavior of channel members. MKT332 Marketing of Financial Services (3 Credit Hours) Pre-requisite: (MKT213/ FIN210) Theoretical and practical information and guidelines to help students apply the concepts of marketing of financial services. The issues of marketing in the banking industry in an international context. MKT333 Marketing Research (3 Credit Hours) Pre-requisite: (STA101/ MKT213) Introduction to marketing research procedures: definition of the marketing problem, scientific methods and marketing research, types of research methods, planning the research, sampling methods, development of forms for data collection, analysis of data, research report, follow up. MKT342 E- Marketing (3 Credit Hours) Prerequisite: (COM101) Introduction to internet and its characteristics, the use of internet in commerce and BSC MARKETING CONCENTRATION 10 marketing, designing a business website, developing an e-marketing plan, customer relationships management, quality of services offered, development of new products, pricing, strategic planning, the legal, social and ethical aspects of internet marketing, success and failure, future of interactive marketing. MKT434 International Marketing (3 Credit Hours) Prerequisite: (MKT213) Problems of distribution and marketing in foreign countries: foreign market surveys, promotion by government and private agencies, structural organization, marketing channels, foreign operations, foreign licensing, selection of marketing policies, techniques and financial instruments of foreign trade. MKT445 Services Marketing (3 Credit Hours) Pre-requisite: (MKT213) Some key issues of services marketing, ethical issues in services marketing, services marketing management, marketing planning for services, defining and measuring customer satisfaction, service quality and the application of the marketing mix to services marketing. MKT447 Strategic Marketing (3 Credit Hours) Prerequisite: (MKT213) management problems encountered by senior marketing managers, marketing opportunity assessment segmentation, competitive positioning and integration of product service, price, promotion and distribution MKT457 Pricing Strategies (3 Credit Hours) Prerequisite: (MKT333) The management approach to pricing goods and services, bargaining tactics, bidding strategies, pricing product lines for complex channels of distribution, life cycle and learning curve pricing, intra-firm transfer pricing. MKT499 Field Training (6 Credit Hours) Pre-requisite: Finish 90 CH, departmental Consent, and GPA of 2. Filed Training is a mutual agreement between both a student and an organization to gain a unique and practical real work experience. The employer agrees to offer tangible duties and the student agrees to fulfill the duties to the best of their ability. The field training may be paid or unpaid and can last 15 weeks over the same semester of enrollment. This is typically part-time employment over the course of 10-15 hour work week (a minimum of 120 hours per semester). Academic work generally includes, but is not limited to, one 18-20 pages paper or as directed by the instructor before the enrollment period. In most cases the paper will be a blend of on the job learning and reflective writing. Consultation with the instructor is strongly advised before accepting an internship position. Marketing Concentration: Elective Courses ACC112 Principles of Accounting II (3 Credit Hours) Prerequisite: (ACC111) This course is a continuation of ACC 111 in order to further students’ understanding of the basic accounting principles and concepts. The course covers long-term BSC MARKETING CONCENTRATION 11 operational assets and related depreciation considerations, the valuation and reporting of long-term liability items with a focus on bonds payable and long-term notes payable, and investments in other companies’ securities. Moreover, the course covers corporation accounting, the statement of cash flows, basic financial statement analysis, basic concepts and applications related to managerial and cost accounting, such as general introduction to cost terms, and a brief overview of cost-volume-profit analysis, budgeting and costing methods. MGT 324 Negotiation Skills and Contracting (3 Credit Hours) Prerequisite: (MGT 101) This course is designed to focus on negotiations in a variety of business settings. Negotiations could involve individuals, groups, and firms as represented by either of the former categories. By providing important terms, concepts, and jargon tips and tactics for conducting successful negotiations, this course offers a practical understanding of conflict resolution and negotiations in today’s competitive work environment. MGT332 E-Business (3 Credit Hours) Prerequisite: (COM101) The rapid growth of the technology has created many opportunities for business. This course focuses on developing students’ skills to help companies take advantage of these opportunities and shape future innovation and performance improvement in e-business. Students will gain an understanding of interrelationships between different business models and the information technologies including internet that support them. MKT 232 Intermediate Marketing (3 Credit Hours) Prerequisite: (MKT213) The major issues in the marketing philosophy and orientation, managing the marketing mix, and the buyer-seller relationship. The managerial implications of various decisions paradigms and models used in business marketing management. MKT336 Retailing (3 Credit Hours) Prerequisite: (MKT323) The importance of retailing, changing trends in retailing, multiples, cooperatives, voluntary chains, superstores, the role of the sales force, the importance of marketing research, the retail audit and the influence of information technology. MKT 340 Export Marketing (3 Credit Hours) Prerequisite: (MKT231) The practice and procedures of the export process, international logistics, the role of international trade intermediaries and the development of the export marketing Program, particularly for small businesses, governmental assistance, packing and documentation. MKT 435 Marketing for Tourism and Hospitality (3 Credit Hours) Prerequisite: (MKT213) To appreciate, develop and manage marketing in the hospitality and travel industry sectors. Introduce basic concepts and skills in tourism marketing and the differences between tourism and other industries. How marketing managers can position their BSC MARKETING CONCENTRATION 12 products or destinations to capture customers. MKT444 Contemporary Issues in Marketing (3 Credit Hours) Prerequisite: (MKT213) The Internet and electronic commerce in channels, strategic partnerships and distribution alliances, ethics in marketing with particular emphasis on promotion, computer applications and qualitative data analysis. BSC MARKETING CONCENTRATION 13