Download BSc study plan for marketing consentration

Study Plan
Marketing Major
BSC MARKETING CONCENTRATION
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University College Compulsory Courses (27 Credit hours):
Course
Course Title
Code
No.
1.
ENG101 English for Business I
2.
ENG102 English for Business II
3.
HIS100 History of Bahrain
4.
COM101 Introduction to Information technology
5.
BUS101 Business Communication Skills
6.
BUS102 Business Ethics
7.
ARB101 Arabic
8.
HMR300 Human Rights
9.
BIC100
Islamic Culture
Total Credit Hours
Credi
t
Hour
3
s 3
3
3
3
3
3
3
3
27
Prerequisites
ENG101
ENG102
-
University College Elective Courses (6 Credit hours*):
Course Title
Course
Credit Prerequisites
No.
Code
Hours
1.
BUS103 Business History
3
2.
BUS201 Research Methodology
3
3.
BUS202 Commercial Law
3
4.
ECO103 Economic Development of the Arab World
3
World
5.
PIS100 Introduction
to Political Sciences
3
Total Credit Hours
15
*Students should select only two courses from the University College Elective courses
Business College Courses:
The required Business College courses are described below of 30 credit hours which are
compulsory courses. Business College Compulsory Courses (30 Credit Hours):
Course Title
Course
No.
Code
1.
ACC111 Principles of Accounting I
2.
MAT101 Business Mathematics
3.
STA101 Business Statistics
4.
ECO101 Microeconomics
5.
LOG101 Introduction to Logistics
6.
MGT101 Principles of Management
7.
FIN210 Principles of Finance
8.
ECO211 Macroeconomics
9.
MKT212 Principles of Marketing
10.
MIS240 Management Information Systems
Total Credit Hours
BSC MARKETING CONCENTRATION
Credit
Hours
3
3
3
3
3
3
3
3
3
3
30
Prerequisites
MAT101
ECO101
COM101
2
Concentration Courses:
TAGUCB offers eight concentrations in the BBA program. The required courses for each
concentration are described below in which 51 credit hours are concentration compulsory
courses and 12 credit hours are concentration elective courses for each of the International
Accounting, Management, Logistics, Islamic Banking and Finance, Banking and Finance,
E-Business and Entrepreneurship, Marketing and Human Resources.
Management Compulsory Courses (51 Credit Hours):
Course
No.
Course Title
Code
1.
MGT323 Consumer Behavior
2.
MGT334 Customer Relationship Management
3.
MKT213 Marketing Management
4.
MKT221 Promotion Management
5.
MKT231 Sales Management
6.
MKT313 Product Management
7.
MKT322 Advertising Management
8.
MKT323 Marketing Channels
9.
MKT332 Marketing of Financial Services
10. MKT333 Marketing Research
11. MKT342 E-Marketing
12. MKT434 International Marketing
13. MKT445 Service Marketing
14. MKT447 Strategic Marketing
15. MKT457 Pricing Strategies
16. MKT499 Field Training
Total Credit Hours
Credit
Prerequisites
Hours
3
MKT212
3
MKT212
3
MKT212
3
MKT213
3
MKT212
3
MKT221
3
MKT213
3
MKT213
3
MKT213/FIN210
3
STA101/MKT213
3
COM101
3
MKT213
3
MKT213
3
MKT213
3
MKT333
6
Finish 90 CH
51
Marketing Elective Courses (12 credit hours)*
No.
Course
Code
ACC112
MGT324
MGT332
MKT 232
MKT336
MKT340
Course Title
Credit
Hours
3
3
3
3
3
3
3
Prerequisites
Principles of Accounting II
ACC111
Negotiation Skills and Contracting
MGT101
E-Business
COM101
Intermediate Marketing
MKT213
Retailing
MKT323
Export Marketing
MKT231
Marketing for Tourism and
7
MKT435
MKT213
Hospitality
8
MKT444 Contemporary Issues in Marketing
3
MKT213
Total Credit Hours
24
*Students should select only four courses from the concentration Elective courses
1
2
3
4
5
6
BSC MARKETING CONCENTRATION
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Total Credit Hours for Marketing Concentration:
Credit Hours Requirements
University College Requirements
Business College Requirements
Concentration Requirements
Concentration Elective Courses
Total Credit Hours for Human Resource Program
BSC MARKETING CONCENTRATION
Credit Hours
33 Credit Hours
30 Credit Hours
51 Credit Hours
12 Credit Hours
126 Credit Hours
4
Courses Description for
Bachelor of Business Administration Curriculum
Marketing Concentration
English Foundation Course
This course will focus on preparing students for a career in business or supporting those who are already
working but want to improve their English communication skills. The emphasis is on using stimulating
recent ideas from the world of business with a strongly task-based approach. Throughout the course,
students will be encouraged to use their own experience and opinions in order to maximize involvement
and learning. The students are encouraged to develop their reading, speaking and listening, and writing
skills within the business context.
University College Compulsory courses:
ENG101
English for Business I (3 Credit Hours)
Prerequisite: None
This course is intended to develop students’ skills and ability to understand and use
business terminologies and comprehensively read business based documents. The
texts provide a context for the language work and develop students’ spoken and
written communication skills in the key business areas such as: networking,
telephoning, negotiation, problem-solving and meetings.
ENG102
English for Business II (3 Credit Hours)
Prerequisite: ENG101
The main focus of the course is to develop further the skills in reading, writing,
speaking and listening within the business context, for instance, Finance and
Banking, Consulting and Strategy to mention a few. The course will also cover
vocabulary development activities, review of Business grammar and a case study for
students to practice language they have worked on during each unit.
HIS100
History of Bahrain (3 Credit Hours)
Prerequisite: None
The course focuses on the importance of the geographical locations in Bahrain
connected to the history of Bahrain during the period from 1600 until the know with
constable of the kingdom of Bahrain. The concentration will focus on Al Utubs and
the rise of Zubra at beginning of Al Khalifa ruling of Bahrain relationship with
neighbors and foreign power British protectorate, independence and building
Bahrain progress and modernization.
COM101
Introduction to information technology (3 Credit Hours)
Prerequisite: None
This course presents the most up-to-date technologies in an ever changing discipline.
It promotes an in-depth understanding of why computers are essential components
in business and society, and key concepts of computer information systems. During
the course, students will be prepared to work with computers in a business context.
ARB101
Arabic (3 Credit Hours)
Prerequisite: None
This course focuses on the basics of the Arabic language in terms of grammar,
BSC MARKETING CONCENTRATION
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construction of sentences, and reading. It helps students to appreciate the modulation
of aesthetic value by semantic context: poetry and prose.
BUS101
Business Communication Skills (3 Credit Hours)
Prerequisite: ENG102
Developing business communication skills is essential to building cohesive and
effective teams, and if you know how to communicate well in your workplace you
can minimize the risk of industrial problems to your business. This course focuses
on providing students with the skills to connect with others and write various kinds
of business documents.
BUS102
Business Ethics (3 Credit Hours)
Prerequisite: None
In today’s world, the public awareness of the importance of doing business ethically
has been increased. This is why, this course generates greater awareness amongst
students of business ethics so they can help organizations to strengthen their ethic
culture and encourage standards of business behavior based on ethical values.
HMR300
Human Rights (3 Credit Hours)
Prerequisite: None
The course adopts a holistic approach to learning international human rights law,
beginning from its normative foundations and emergence as a distinct field of
international law to its modern-day status and challenges for the future. Given the
introductory nature of this course, emphasis is placed throughout on idealism as well
as realism, including an understanding of how international and domestic politics
have influenced and continue to influence the field of international human rights law.
On the normative side, participants will analyze the merits and shortcomings of
classifying human rights under different labels and its effects on human rights
promotion.
BIC100
Islamic Culture (3 Credit Hours)
Prerequisite: None
This course examines a variety of concepts and themes on the topic of Islamic
culture. It covers a variety of topics: study of the Qur’an and Hadith from the Arabic
texts, the contrasting views of classical and modern Islamic scholars, and
understanding of Islam and its impact on cultural aspects in Islamic societies.
University College Elective courses:
BUS103
Business History (3 Credit Hours)
Prerequisite: None
Business history provides a unique resource to enable students learn from the past
through rich evidence on the key issues faced by the world today. This course is
intended to focus on the history of the world business and economic by examining
an interaction of a series of historical events with the evolution of economic ideas.
BUS201
Research Methodology (3 Credit Hours)
Prerequisite: None
This course will provide an opportunity for students to establish or advance their
understanding of research through critical exploration of research language, ethics,
BSC MARKETING CONCENTRATION
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and approaches. The course introduces the language of research, ethical principles
and challenges, and the elements of the research process within quantitative,
qualitative, and mixed methods approaches. Students will use these theoretical
underpinnings to begin to critically review literature relevant to their field or
interests and determine how research findings are useful in informing their
understanding of their environment (work, social, local, global).
BUS202
Commercial Law (3 Credit Hours)
Prerequisite: None
This course introduces commercial law fundamentals, relevant to business
professions. The student will be introduced to the legal system including the roles of
the Constitution, parliaments and courts. An introduction to the basic rules of
commercial law including breach of contract, the tort of negligence, liability for
unsafe products, misleading conduct and unconscionable conduct.
ECO103
Economic Development of the Arab World (3 Credit Hours)
Prerequisite: None
Traditional and expanded areas, such as tourism, logistics, trade, retailing, finance
and shipping, are starting to interweave with the economic development of the Arab
World. Because of the strategic geographical location of the Arabic countries, they
serve as a hub for commerce and it is increasingly they are serving as a higher
education hub.
PIS100
Introduction to Political Sciences (3 Credit Hours)
Prerequisite: None
This course gives a broad overview of the academic analysis of politics. It introduces
students to the study of politics through discussion of the main issues and theoretical
perspectives. The course covers the core concepts used by political scientists and
political theorists. It also encourages students to link their own experiences of
politics to the ways in which the subject is studied.
Business College Compulsory courses:
ACC111
Principles of Accounting I (3 Credit Hours)
Prerequisite: None
The course covers the conceptual foundation of accounting, the accounting cycle for
service and merchandising enterprises, the preparation of income statement and
related information and the balance sheet, basics of accounting information systems,
introduction to the conceptual framework for the preparation and presentation of
financial statements, and valuation and reporting of selected items reported in the
balance sheet, such as cash, receivables and inventories.
MAT101
Business Mathematics (3 Credit Hours)
Prerequisite: None
This course provides students with the mathematical skills needed to perform
business operations, as well as focusing on conceptual understanding and problem
solving. Topics covered include ratio, markup and markdown, break-even analysis
and cash discount.
STA101
Business Statistics (3 Credit Hours)
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Prerequisite: None
This course introduces students to statistical methods of collection, analysis, and
presentation of quantitative data. Emphasis will be on the use of both descriptive and
inferential statistical techniques within the workplace. Topics covered include
descriptive statistics, probability, normal and binomial distributions, hypothesis
testing, confidence intervals, correlation and regression.
ECO101
Microeconomics (3 Credit Hours)
Prerequisite: None
Microeconomics is concerned with the behavior of the individual economic agents
such as consumers, households and firms. The course introduces students to the
analytical tools and techniques used to better understand how economic agents
interact and how markets function. Topics include resource allocation, price
mechanism, supply and demand analysis, various elasticity concepts and
applications, market structures, factor markets, income distribution, and government
intervention.
LOG101:
Introduction to Logistics (3 Credit Hours)
Prerequisite: None
This course sets out to provide an understanding of how logistics could fit into an
organization. It defines the concept supply chain and how it relates to logistics. The
relation between marketing and logistics will also be considered. It provides an
introduction to a wide range of logistics activities such as materials handling,
purchasing, storage, inventory and forecasting, transport systems and distribution
systems. It also provides an understanding of the role of information technology in
improving the efficiency of logistics operations. An overview of some contemporary
topic in logistics such as third-party logistics providers reverse logistics will be
provided.
MGT101
Principles of Management (3 Credit Hours)
Prerequisite: None
This is an introductory course designed to provide an overview of managerial roles
and functions such as planning, organizing, staffing, controlling, and leading in
business enterprise; it reviews the scope of management thoughts and processes that
lead to organizational effectiveness.
FIN210
Principles of Finance (3 Credit Hours)
Prerequisite: (MAT101)
This course develops the necessary tools for the analysis of financial and strategic
decisions undertaken by corporations. The course examines financial markets and
institutions, studies alternative investments for inclusion in a portfolio, and explores
financial management techniques.
ECO211
Macroeconomics (3 Credit Hours)
Prerequisite: (ECO101)
This course builds on the principles of microeconomics and examines the overall
behavior of the economy. Whereas microeconomics focuses on individual economic
agents, macroeconomics deals with broad economic aggregates such as national
income, employment and the overall price level. Topics covered include monetary
and fiscal policy, inflation, unemployment, economic growth, international trade and
the balance of payments.
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MKT212
Principles of Marketing (3 Credit Hours)
Prerequisite: None
This course provides the students with an understanding of the theory and
application of marketing fundamentals and marketing management concepts. Topics
covered may include developing marketing strategies and plans, creating customer
value, satisfaction, and loyalty, creating brand equity, setting product strategy,
dealing with competition, and identifying market segments and targets.
MIS240
Management Information Systems (3 Credit Hours)
Prerequisite: (COM101)
This course is designed to provide the students with an introduction to
information systems. It includes a discussion of the fundamental principles,
generalizations, and theories of information systems. Students will learn about
varied areas of information systems including databases, software and hardware,
telecommunications, and information security. What information systems are and
how there are developed is part of this course. Much of the course explores the role
of information systems in business and how information technologies are changing
the way a firm competes in the modern world.
Marketing Concentration Compulsory Courses
MGT323
Consumer Behavior (3 Credit Hours)
Prerequisite: (MKT212)
This course provides clues for improving or introducing products or services, setting
prices, devising channel, crafting messages, and developing other marketing
activities. Consumer Behavior is the study of how individuals, groups, and
organizations select, buy, use, and service ideas or experiences to satisfy their needs
and wants. Marketers must fully understand the theory and the reality of consumer
behavior and what factors influence that consumer.
MGT334
Customer Relationship Management (CRM) (3 Credit Hours)
Prerequisite: (MKT212)
This course defines CRM as the core business strategy that integrates internal
processes and functions and external networks to create and deliver value to targeted
customers at a profit. This course also provides students with a working knowledge
of the principles and best practices for managing customer relationships that result
in unwanted testimonials and relationship allowances. Students learn how to
quantify customer orientation and how to develop relationship-driven customer
management systems based on the sensible use of assets that comes from a
conclusive strategic plan. Topics include customer profiling, market segmentation,
customer service, retention, relational databases, and CRM software.
MKT 213
Marketing Management (3 Credit Hours)
Prerequisite: (MKT212)
Elements of marketing management: the marketing system and the marketing
environment, analysis of the consumer and industrial markets, marketing research
and marketing information systems, market segmentation. The marketing mix:
product decisions, pricing decisions, distribution decisions and promotion decisions,
international marketing, marketing in non-profit organizations
BSC MARKETING CONCENTRATION
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MKT221
Promotion Management (3 Credit Hours)
Pre-requisite: (MKT 213)
The meaning of promotion and its role in strategic planning in marketing, steps in
promotion planning, market segmentation, promotion of the marketing mix, decision
making by buyers, basic features of marketing communication, the creation of great
commercials, trade promotions and promotion media.
MKT231
Sales Management (3 Credit Hours)
Prerequisite: (MKT212)
A comprehensive survey of the basic managerial approaches to the planning,
implementation, and control of a firm’s sales staff. The basic principles and methods
of managing sales personnel
MKT313
Product Management (3 Credit Hours)
Pre-requisite: (MKT 221)
Decision making skills in marketing planning, product development, product,
modification, product positioning and promotion, forecasting and budgeting.
MKT322
Advertising Management (3 Credit Hours)
Prerequisite: (MKT213)
The origin and development of advertising, the new media, the effects of advertising,
what does advertising mean, semiotics and ideology, concepts and methods, the
language and rhetoric of advertising
MKT323
Marketing Channels (3 Credit Hours)
Prerequisite: (MKT213)
The nature and function of marketing channels, creating utility, facilitating exchange
efficiencies, alleviating discrepancies, standing transaction, providing customer
services, the types of channel integration both vertical and horizontal, the choice of
distribution channels, organizational objectives and resources, market J
characteristic, buyer behavior, product attributes and the behavior of channel
members.
MKT332
Marketing of Financial Services (3 Credit Hours)
Pre-requisite: (MKT213/ FIN210)
Theoretical and practical information and guidelines to help students apply the
concepts of marketing of financial services. The issues of marketing in the banking
industry in an international context.
MKT333
Marketing Research (3 Credit Hours)
Pre-requisite: (STA101/ MKT213)
Introduction to marketing research procedures: definition of the marketing problem,
scientific methods and marketing research, types of research methods, planning the
research, sampling methods, development of forms for data collection, analysis of
data, research report, follow up.
MKT342
E- Marketing (3 Credit Hours)
Prerequisite: (COM101)
Introduction to internet and its characteristics, the use of internet in commerce and
BSC MARKETING CONCENTRATION
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marketing, designing a business website, developing an e-marketing plan, customer
relationships management, quality of services offered, development of new
products, pricing, strategic planning, the legal, social and ethical aspects of internet
marketing, success and failure, future of interactive marketing.
MKT434
International Marketing (3 Credit Hours)
Prerequisite: (MKT213)
Problems of distribution and marketing in foreign countries: foreign market surveys,
promotion by government and private agencies, structural organization, marketing
channels, foreign operations, foreign licensing, selection of marketing policies,
techniques and financial instruments of foreign trade.
MKT445
Services Marketing (3 Credit Hours)
Pre-requisite: (MKT213)
Some key issues of services marketing, ethical issues in services marketing, services
marketing management, marketing planning for services, defining and measuring
customer satisfaction, service quality and the application of the marketing mix to
services marketing.
MKT447
Strategic Marketing (3 Credit Hours)
Prerequisite: (MKT213)
management problems encountered by senior marketing managers, marketing
opportunity assessment segmentation, competitive positioning and integration of
product service, price, promotion and distribution
MKT457
Pricing Strategies (3 Credit Hours)
Prerequisite: (MKT333)
The management approach to pricing goods and services, bargaining tactics, bidding
strategies, pricing product lines for complex channels of distribution, life cycle and
learning curve pricing, intra-firm transfer pricing.
MKT499
Field Training (6 Credit Hours)
Pre-requisite: Finish 90 CH, departmental Consent, and GPA of 2.
Filed Training is a mutual agreement between both a student and an organization to
gain a unique and practical real work experience. The employer agrees to offer
tangible duties and the student agrees to fulfill the duties to the best of their ability.
The field training may be paid or unpaid and can last 15 weeks over the same
semester of enrollment. This is typically part-time employment over the course of
10-15 hour work week (a minimum of 120 hours per semester). Academic work
generally includes, but is not limited to, one 18-20 pages paper or as directed by the
instructor before the enrollment period. In most cases the paper will be a blend of on
the job learning and reflective writing. Consultation with the instructor is strongly
advised before accepting an internship position.
Marketing Concentration: Elective Courses
ACC112
Principles of Accounting II (3 Credit Hours)
Prerequisite: (ACC111)
This course is a continuation of ACC 111 in order to further students’ understanding
of the basic accounting principles and concepts. The course covers long-term
BSC MARKETING CONCENTRATION
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operational assets and related depreciation considerations, the valuation and
reporting of long-term liability items with a focus on bonds payable and long-term
notes payable, and investments in other companies’ securities. Moreover, the course
covers corporation accounting, the statement of cash flows, basic financial statement
analysis, basic concepts and applications related to managerial and cost accounting,
such as general introduction to cost terms, and a brief overview of cost-volume-profit
analysis, budgeting and costing methods.
MGT 324
Negotiation Skills and Contracting (3 Credit Hours)
Prerequisite: (MGT 101)
This course is designed to focus on negotiations in a variety of business settings.
Negotiations could involve individuals, groups, and firms as represented by either
of the former categories. By providing important terms, concepts, and jargon tips
and tactics for conducting successful negotiations, this course offers a practical
understanding of conflict resolution and negotiations in today’s competitive work
environment.
MGT332
E-Business (3 Credit Hours)
Prerequisite: (COM101)
The rapid growth of the technology has created many opportunities for business.
This course focuses on developing students’ skills to help companies take advantage
of these opportunities and shape future innovation and performance improvement in
e-business. Students will gain an understanding of interrelationships between
different business models and the information technologies including internet that
support them.
MKT 232
Intermediate Marketing (3 Credit Hours)
Prerequisite: (MKT213)
The major issues in the marketing philosophy and orientation, managing the
marketing mix, and the buyer-seller relationship. The managerial implications of
various decisions paradigms and models used in business marketing management.
MKT336
Retailing (3 Credit Hours)
Prerequisite: (MKT323)
The importance of retailing, changing trends in retailing, multiples, cooperatives,
voluntary chains, superstores, the role of the sales force, the importance of marketing
research, the retail audit and the influence of information technology.
MKT 340
Export Marketing (3 Credit Hours)
Prerequisite: (MKT231)
The practice and procedures of the export process, international logistics, the role of
international trade intermediaries and the development of the export marketing
Program, particularly for small businesses, governmental assistance, packing and
documentation.
MKT 435
Marketing for Tourism and Hospitality (3 Credit Hours)
Prerequisite: (MKT213)
To appreciate, develop and manage marketing in the hospitality and travel industry
sectors. Introduce basic concepts and skills in tourism marketing and the differences
between tourism and other industries. How marketing managers can position their
BSC MARKETING CONCENTRATION
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products or destinations to capture customers.
MKT444
Contemporary Issues in Marketing (3 Credit Hours)
Prerequisite: (MKT213)
The Internet and electronic commerce in channels, strategic partnerships and
distribution alliances, ethics in marketing with particular emphasis on promotion,
computer applications and qualitative data analysis.
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