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Georgetown University McDonough School of Business DESCRIPTIONS OF OPERATIONS AND INFORMATION MANAGEMENT (TRACK I) ELECTIVES OPIM 251 – Information Technology and Systems Management (Fall) Information technology (IT) has had a profound impact on many aspects of the business world. To understand the business world, managers today need to understand business data and information, and how to make decisions using them. Information is power in the business world today and it is essential to understand it. Information systems enable the collection, storing, analysis and dissemination of this vital information. As such, the content of this course is relevant for students in all business majors. This course informs students about the role of information technology in organizations and how to best exploit that technology. In order to provide students with indepth learning, three core areas from the information technology field are covered in the course: strategic value of information technology, data and information, and electronic business. Each area includes a project and/or case to provide students with useful and practical skills and learning in the area. Credits: 3 Prerequisite: None OPIM 256 – Electronic Commerce (Spring) This course focuses on electronic commerce over the Internet. Topics include infrastructure issues for building e-commerce applications and issues related to business strategy and marketing on the Internet. Examples are offering products and services on the Internet, Internet advertising, building electronic communities, the fit between the technology and the organization's marketing strategy, and ethical and policy issues such as privacy. Students will learn website design and tools, such as Front Page and XML. Formerly offered as MGMT 256. Credits: 3 Prerequisite: None OPIM 257 – Developing and Managing Databases (Fall) The objective of this course is to introduce the student to the key principles and activities associated with the design, use and administration of business databases. The course will discuss important database design principles and sophisticated data retrieval and mining techniques. These principles and techniques will be demonstrated using various computerized database tools, including Oracle and Access. The course will cover critical issues related to database development and administration in the context of consumeroriented, electronic commerce (Internet and World Wide Web) environments. Formerly offered as MGMT 257. Credits: 3 Prerequisite: None OPIM 259 – Project Management (Spring) This course provides an overview of project management. The course addresses (1) the culture, (2) the principles, and (3) the basic techniques of project management. The course reviews the general stages of a project in rough chronological order and describes how the stages interrelate. Basic tools of project management, such as work breakdown structure, scheduling, earned value analysis, and risk management, are introduced. The elements of project management critical to the success of a project also are identified and explained. Credits: 3 Prerequisite: Junior or Senior standing OPIM 274 – Business Forecasting (Spring) This course builds upon the regression models studied in OPIM 173 and related introductory courses in statistics. The aim is to further develop statistical modeling skills for business applications, with particular emphasis upon time series, which form the inputs for sales forecasting and production planning as well as much financial and economic activity. The reason for examining time series is to enable us to make forecasts and to ascribe to those forecasts an adequate measure of the uncertainty surrounding the forecasts. • Why do we forecast? The reason that businesses forecast is to aid the process of planning. • Why plan? Planning enables you to modify your actions in response to potential challenges and opportunities. If a forecast does not have the potential to change your actions, it is useless. If you do not respond to change your business probably will not survive very long. If we accept the premise that forecasting is vital to a business, how should we carry out the task? We must first recognize that there is no such thing as a universal best method, but rather we need to develop an arsenal of different approaches and to recognize when each approach is appropriate. Credits: 3 Prerequisite: OPIM 172/173 FINC 255 – Derivatives & Financial Markets (Fall & Spring) This course program is designed to expand participants' understanding of derivative-related financial instruments (forwards, futures and options) and their use in investment and corporate financial management. Credits: 3 Prerequisite: FINC 211 FINC 265 – Entrepreneurial Finance (Spring) The course would seek to examine entrepreneurial firms and challenges in financing such firms. The course would be heavily based on cases, many of which would be based on young firms although some would be about more established firms. An entrepreneur needs to understand how to identify a business opportunity as well as how to marshal resources (especially capital) to and exploit the business opportunity. The course would reinforce skills needed to analyze a business (with a strong emphasis on valuation techniques). The course would then focus on issues relevant for financing of entrepreneurial ventures. This would include understanding financial institutions (Angel investors, Venture Capitalists, and Banks) that provide risk capital for such firms. The course would conclude by examining the harvesting of entrepreneurial ventures where by the entrepreneur and the financiers realize the returns for their effort. Credits: 3 Prerequisite: None MARK 221 – Marketing Intelligence (Spring) The theory and application of marketing research as a tool for the decision-making process. Special emphasis on problem definition, research design, sampling procedure, data collection, statistical analysis, interpretation of data and reporting of research findings. Computer lab assignments and projects. Credits: 3 Prerequisite: MARK 220