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Job Description Marketing Director (maternity cover) Responsible to: Executive Director Department/Team: Marketing Location: The Old Vic, 103 The Cut, London, SE1 8 NB Hours: Core hours are Monday Friday 10am 6pm but additional hours may be required from time to time Salary: £40,000 + per annum (dependent on experience) Duration: Fixed Term Contract (9 month maternity cover with a 3 month possible extension) The Old Vic The Old Vic has been a landmark theatre in London and the home of great productions for nearly 200 years. In its dazzling history, The Old Vic has been home not only to great acting but also to dance, musical extravaganzas, vaudeville and spectacle. This diverse heritage is a b forward, as his goal is to program invigorating seasons which are, by turns, surprising, smart, adventurous and fun. As important as our work on stage, our dynamic outreach programme Old Vic New Voices OVNV we support young actors, directors, writers and producers to learn their craft; we invest in ground breaking programmes in schools to raise aspiration among young people; and we use theatre skills to work with charities and local organisations to enable those in the community to participate in what we do. The Team The Marketing team includes the Marketing Director, Marketing Manager, Senior Marketing Executive and Marketing Assistant as well as the Senior Graphic Designer, Graphic Designer and Digital Manager. Purpose of Job To take lead responsibility for marketing, sales and communications at The Old Vic in order to increase audiences, hit targets and promote The Old Vic brand to its fullest. To provide detailed analysis and insight on campaigns to help inform future strategy. To increase online audiences by embracing digital innovations in line with the artistic vision, with the assistance of the Digital Manager. To conduct regular and ongoing audience research to be shared across the organisation to inform decision making. The Marketing Director is a senior management position and the post holder will need to attend the Senior Management Group meeting each week and provide weekly sales reports. Areas of Responsibility Communications In line with the new artistic vision and the organisation business plan, to deliver the marketing and audience development strategy for the theatre. Artistic Director. To manage internal and external design teams in their maintenance and development of The Old Vic brand, ensuring a powerful and cohesive visual representation across all activities. To oversee the creation of all marketing collateral for productions, the theatre and other related activities from concept to implementation. To liaise with the Production team regarding contractual terms relating to publicity materials. To oversee the day to day running of marketing campaigns and to oversee other members of the team in the day to day management of The Old Vic website. To initiate further development of The Old Vic website, working with external consultants as required. with new and existing audiences. To support all other departments with internal and external communications. Sales, Analysis and Research To monitor and evaluate sales against targets to inform decision making on marketing campaigns and spend. To conduct audience research and analysis in collaboration with any external providers to ensure we have the fullest insight into our audience segments at all times. To identify the audience development needs within the organisation and to implement an effective strategy for audience growth. Finance and Budgets To work with the Production and Finance Departments, setting and preparing marketing budgets and cash flow for the productions and season. To manage the marketing overheads, website and digital filming budgets. To share responsibility of the Box Office budget with the Head of Theatre Operations. Box Office To work with the Head of Theatre Operations, Box Office Manager and Box Office Systems and Database Manager on strategic planning to continually improve Box Office operations. To work with the team above and explore how the use of new technologies related to ticketing could be further developed within the organisation. To oversee the setup of productions for on sale. To provide the Box office with specific information on each production giving sufficient knowledge to sell productions efficiently and informatively. To project manage pricing reviews in conjunction with the Executive, Box Office Manager and the Production team. To be responsible for liaising with the Production department on setting pricing for productions and where appropriate, other relevant revenue streams. Stakeholders particular any marketing agencies, design agencies, press consultants, mailing houses, printers and photographers. To be responsible any external coproducers on all elements of campaigns and in particular for the approval of artwork. Staff Management To directly line manage the Marketing Manager, Senior Graphic Designer and Digital Manager and oversee management of the wider team. To oversee the work of the Graphic Design team. To ensure all members of the marketing team have a clear understanding of the and are fully supported in working towards the overall artistic vision. General Duties To oversee the work of the t To prepare written reports to the Board on marketing activity and box office sales. To update all staff on box office sales in relation to targets at the weekly staff meeting. To represent The Old Vic at senior external meetings and feed back on any relevant topics. To provide marketing support and advice for all other areas of The Old Vic. This is not an exhaustive list of duties and the Theatre's management may, at any time, allocate other tasks which are of a similar nature or level. Person Specification The post holder must be able to demonstrate the following: Essential Proven experience at a senior level in marketing, sales, press and brand development. Self motivated. Able to manage concurrent projects to tight deadlines, with a calm approach under pressure. Knowledge of box office and ticketing systems with some experience in reporting. Experience of line management of external consultants, freelancers, agencies and marketing, box office and design teams. Excellent written and verbal communication skills and confidence in a creative environment. Excellent planning and organisational skills. A strong visual flair and an exacting attention to detail. The ability to work collaboratively within small and large teams, managing multiple opinions and leading decision making. Proven experience of setting and managing budgets. Desirable Experience of working in an Arts organisation. A qualification in Theatre/ Marketing. An understanding of the ticketing system used at The Old Vic, Tessitura.