Download The 7 Misconceptions About Data Driven Marketing

7 COMMON MISCONCEPTIONS ABOUT DATA-DRIVEN MARKETING
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“
It’s all around. You hear it in meetings, you read about it online. Data-driven marketing is something most marketers often bump into these
days. Many of us have learnt quite a bit about it, some of us have embraced it. Yet, there are a few questions or assumptions that constantly
spring up. Here are 7 common misconceptions and some facts that many
marketers do not know about data-driven marketing
”
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1
It’s a new concept
We wish it were. While the popularity and awareness of data-driven
marketing has grown significantly over the last couple of years, data-driven marketing as a concept has always been around. For example, the grocery store round the corner from your home has looked at
your purchase patterns and knows which brand of corn flakes you frequently buy.
How else would he recommend the right
brand every time?
2
It’s a fad
Actually, it is closer to science.But wait, you don’t need a Data Scientist to figure it out
for you. All you need is a marketing platform that can gather customer data from different sources and assimilate what your customers are looking for.
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3
It applies only to digital marketing
Nope. Data-driven marketing works across your company. Take your call centre for example. Using your website visitor data, you could identify hot leads. This priority score
can then be fed back to your call center data-base, so they can begin selling to users
with high purchase intent.
4
It complicates marketing
On the contrary, data-driven marketing simplifies your marketing decisions and helps with your
ROI. When customer data is the influencer for your strategies, marketing aligns itself around
your customers making it more effective.
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5
Offline businesses don’t need it
They do. If they must properly price, promote and compete in their markets, brands must
understand customer behavioral trends. Offline retailers must look at combining online
user behavior with offline store transactional data to get these insights.
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It’s meant for big brands and enterprises
It’s for everyone. Data driven marketing helps build brands and scale businesses. If you
are a start up, you understandably have limited dollars to spend. With so many different
marketing channels to explore, a data-driven approach can help you understand which
channels deliver greater results for you.
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7
I don’t have enough useful data
Thing again! You can use customer data is any format and from any source to understand your customers and their interests. Banks will have tons of transactional
data gathered every month. If they were to look at debit card transactions closely,
they might find certain shopping patterns that recur at an account level. For Account number 1234, the customer might use her debit card to shop on a fashion
app almost twice every month. The bank could send her an email with a special
offer if she were to use their wallet the next time she shopped!
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Data continues to scatter with different teams and tools that
organisations use. Gathering all of it at one place and actioning
your marketing based on insights generated is data-driven marketing in its true form. Tell us about the challenges that you face
with your data-driven marketing efforts. Our experts will help you
understand how data can be leveraged to grow your brand.
Engage Enterprise - Where online meets offline
Data-driven marketing across channels
Engage helps you gather customer data from different online and offline sources onto a
single platform for customer one-view. Deriving data backed insights and reach your customers with personalized messaging across channels and devices is faster and effective.
With Engage Enterprise, ensure a unified brand experience for your customers across
online and offline worlds.
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Vizury, a premier Big Data marketing firm, helps marketers secure
customers using personalized marketing solutions across channels.
Established in 2008, we work with some of the best known brands in 40+
countries across industries like travel & hospitality, ecommerce,
healthcare, automobile and classifieds. Listed on Deloitte APAC Tech
Fast500 for two consecutive years (2013 & 2014) and a FOMA 2015 win for
smart use of data, Vizury is among the first companies in Asia to be
badged a Facebook Marketing Partner with an FBX specialty and a
Twitter Retargeting Platform Partner.
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[email protected]
FOMA Award 2015 for
The Smart use of Data
@VizuryOneToOne