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7 COMMON MISCONCEPTIONS ABOUT DATA-DRIVEN MARKETING www.vizury.com “ It’s all around. You hear it in meetings, you read about it online. Data-driven marketing is something most marketers often bump into these days. Many of us have learnt quite a bit about it, some of us have embraced it. Yet, there are a few questions or assumptions that constantly spring up. Here are 7 common misconceptions and some facts that many marketers do not know about data-driven marketing ” www.vizury.com 1 1 It’s a new concept We wish it were. While the popularity and awareness of data-driven marketing has grown significantly over the last couple of years, data-driven marketing as a concept has always been around. For example, the grocery store round the corner from your home has looked at your purchase patterns and knows which brand of corn flakes you frequently buy. How else would he recommend the right brand every time? 2 It’s a fad Actually, it is closer to science.But wait, you don’t need a Data Scientist to figure it out for you. All you need is a marketing platform that can gather customer data from different sources and assimilate what your customers are looking for. www.vizury.com 2 3 It applies only to digital marketing Nope. Data-driven marketing works across your company. Take your call centre for example. Using your website visitor data, you could identify hot leads. This priority score can then be fed back to your call center data-base, so they can begin selling to users with high purchase intent. 4 It complicates marketing On the contrary, data-driven marketing simplifies your marketing decisions and helps with your ROI. When customer data is the influencer for your strategies, marketing aligns itself around your customers making it more effective. www.vizury.com 3 5 Offline businesses don’t need it They do. If they must properly price, promote and compete in their markets, brands must understand customer behavioral trends. Offline retailers must look at combining online user behavior with offline store transactional data to get these insights. 6 It’s meant for big brands and enterprises It’s for everyone. Data driven marketing helps build brands and scale businesses. If you are a start up, you understandably have limited dollars to spend. With so many different marketing channels to explore, a data-driven approach can help you understand which channels deliver greater results for you. www.vizury.com 4 7 I don’t have enough useful data Thing again! You can use customer data is any format and from any source to understand your customers and their interests. Banks will have tons of transactional data gathered every month. If they were to look at debit card transactions closely, they might find certain shopping patterns that recur at an account level. For Account number 1234, the customer might use her debit card to shop on a fashion app almost twice every month. The bank could send her an email with a special offer if she were to use their wallet the next time she shopped! www.vizury.com 5 Data continues to scatter with different teams and tools that organisations use. Gathering all of it at one place and actioning your marketing based on insights generated is data-driven marketing in its true form. Tell us about the challenges that you face with your data-driven marketing efforts. Our experts will help you understand how data can be leveraged to grow your brand. Engage Enterprise - Where online meets offline Data-driven marketing across channels Engage helps you gather customer data from different online and offline sources onto a single platform for customer one-view. Deriving data backed insights and reach your customers with personalized messaging across channels and devices is faster and effective. With Engage Enterprise, ensure a unified brand experience for your customers across online and offline worlds. www.vizury.com 6 Vizury, a premier Big Data marketing firm, helps marketers secure customers using personalized marketing solutions across channels. Established in 2008, we work with some of the best known brands in 40+ countries across industries like travel & hospitality, ecommerce, healthcare, automobile and classifieds. Listed on Deloitte APAC Tech Fast500 for two consecutive years (2013 & 2014) and a FOMA 2015 win for smart use of data, Vizury is among the first companies in Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter Retargeting Platform Partner. www.vizury.com [email protected] FOMA Award 2015 for The Smart use of Data @VizuryOneToOne