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EngageIT XMEDIA: This multi-channel marketing solution offers a breakthrough for commercial printers. Direct mail, email, SMS, social media, PURLs, QR codes and more are created, deployed and reported through a single platform. Our easy-to-use interface makes data management, segmentation, creative design and deployment of multi-channel marketing campaigns simple. And best of all, personalization of text and images can be fully automated so that customers get the right message at the right time for the best possible marketing ROI. LIST OF RECENT PURCHASERS DATABASE VARIABLE DIRECT MAIL “CALL TO ACTION” PURL SURVEY/FORM LIST OF NON-RECENT PURCHASERS SAMPLE CAMPAIGN WHY ARE MULTI-CHANNEL CAPABILITIES SO IMPORTANT TODAY? Marketing is a different game than it was a couple of years ago. Innovative technology has given consumers the power to choose the channels through which they want to receive communications. Consumer expectations are higher than ever and marketers must ensure that the right message gets to the right person, at the right time. Fortunately, technological innovation is also making it possible for companies to keep pace with their customers in one-to-one “conversations” to drive deeper penetration, customer loyalty and marketing ROI. EngageIT XMedia is a game-changing solution that manages and deploys all direct marketing channels — from direct mail to social media — in one fully-integrated platform. RESPONDED “CALL TO ACTION” DIRECT MAIL FOLLOW-UP THANK YOU EMAIL & FACEBOOK UPDATE DIDN’T RESPOND “CALL TO ACTION” LIST TO CALL CENTER CONFIRMATION “CALL TO ACTION” EMAIL & FACEBOOK BADGE REFER A FRIEND CONFIRMATION SMS THANK YOU DATA At the core of every relationship marketing program is a comprehensive customer database, fully optimized for marketing. EngageIT XMedia allows users to easily load customer and prospect data into the platform and then segment that data into targeted groups using a simple interface. Nightly, hourly or real-time feeds can also allow automated triggers to deploy to any marketing channel so that customers are contacted based on a defined event, like a purchase, through the channel they prefer. With our simple user interface, a user can define who will (or will not) be included in a marketing campaign, while getting total list counts on the fly. Segmentation is the key to customer personalization and creating targeted offers that make sense and drive frequency and spending. Ultimately, effective segmentation results in spending marketing dollars where they get the best return. Data management in EngageIT XMedia improves efficiency and eliminates the need for technically skilled data managers. Ultimately, easy to navigate targeting tools and time savings reduce costs and improve ROI. DESIGN channels. A/B split testing results, for example, can be acted upon promptly to ensure a campaign maximizes its potential. Track everything from email open rates to the number of Facebook “likes” and text message deliveries in one, web-based location. The EngageIT XMedia reporting dashboard and drill-down reports allow tactical users to measure key performance indicators and at the same time gives management the metrics to effectively regulate marketing budgets and ensure the best possible ROI. DEPLOYMENT It is no longer necessary to manage relationships with multiple vendors to launch a single multi-channel campaign. EngageIT XMedia supports production and deployment of all direct marketing channels: print, email, web, SMS, PURLs and social media. • Integration with EngageIT Automation lets print flow seamlessly from list selection and design in the XMedia platform directly to the press. • Email can be automatically triggered to reach a handful of customers at precisely the right time, or be sent to a list of millions. Significantly reduce wait time and costs with creative designers by using plug and play templates for direct mail pieces, emails, web pages, PURLs and more. Easily load the library with images and then populate your marketing pieces with your chosen assets and text. When a dynamic template just won’t do, HTML and native art files can also be loaded directly into the platform. • Web pages supporting a campaign are hosted within the system and data Customization is made easy through simply established business rules that allow the user to completely personalize each piece with images and text customized for each individual recipient. Getting the right message or call-to-action to the right person dramatically increases response rates. or customized to the recipient. As with any channel in the system, SMS deployments can also be automated based on pre-defined rules. REPORTING One of the most impactful benefits of a single, integrated solution is the ability to track results in one place. Immediate access to performance statistics is critical in today’s marketing environment. Rather than checking success metrics after the fact, the EngageIT XMedia reporting module allows for real-time monitoring across all collected from hits to any hosted landing pages is immediately appended back to the customer contact record in the database. Changes to a landing page may be made quickly and easily using the nimble CMS (content management system). • Text messages are easily sent to customers either as a general message • Personalized URLs and General URLs are generated on demand within the platform. These are then easily integrated to an email or a direct mail campaign. Accompanying QR codes are also integrated or exported for use across all channels of a campaign. • I ntegration of other direct marketing channels with Facebook and Twitter allows full-circle engagement with prospects and customers. EngageIT XMedia makes posting easy and seamless and appends everything back to the database. A CROSS-PLATFORM MARKETING SOLUTION TO GROW YOUR BUSINESS. EngageIT XMedia is the integrated multi-channel solution your business demands — a solution that keeps pace with rising challenges, automates processes to help you respond more quickly, streamlines your workflow to save production costs, and improves results to ensure higher customer satisfaction. EngageIT XMedia is simple to implement, with plug and play templates that accept existing images and assets to speed production time, reduce the need for redesigns, and minimize labor costs by eliminating the need for advanced technical skills. EngageIT XMedia is also an effective marketing tool — enabling you to serve customer demands by implementing campaigns across multiple channels, increasing ROI to maximize the impact of marketing budgets, and tracking results for immediate fine-tuning. Finally, EngageIT XMedia is a driver for increased profit — because it helps increase customer satisfaction while minimizing the time-consuming touches that can compromise your productivity. EngageIT XMedia provides real value. In today’s fast-moving production print environment, it can keep you a step ahead of your competition — and provide added leverage that strengthens customer relationships as it benefits your bottom line. Now is the time to implement EngageIT XMedia — and count on Konica Minolta. Konica Minolta Business Solutions U.S.A., Inc. is a leader in advanced document management technologies and IT Services. The company focuses on complete business solutions including production print systems, digital presses, multifunctional products (MFPs), managed print services, vertical application solutions and related services and supplies. KONICA MINOLTA BUSINESS SOLUTIONS U.S.A., INC. 100 Williams Drive Ramsey, NJ 07446 www.CountOnKonicaMinolta.com www.kmbs.konicaminolta.us Konica Minolta has won numerous awards and recognition including being recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for six years in a row. For the third consecutive year, Buyers Laboratory LLC (BLI) has named Konica Minolta as the winner of its “A3 MFP Line of the Year” award. In 2012, Konica Minolta also received “Document Imaging Solutions Line of the Year” recognition from BLI—and has been named to the Dow Jones Sustainability World Index in recognition of the company’s economic, environmental and social performance. For more reasons why print professionals count on Konica Minolta, please visit our website: www.CountOnKonicaMinolta.com © 2013 KONICA MINOLTA BUSINESS SOLUTIONS U.S.A., INC. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Konica Minolta and Count On Konica Minolta are trademarks of KONICA MINOLTA HOLDINGS, INC. bizhub is a trademark of KONICA MINOLTA BUSINESS TECHNOLOGIES, INC. All other brands and product names are registered trademarks or trademarks of their respective owners. Design & specifications are subject to change without notice. Item #: EngageITXMediaBro 4/13