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EngageIT
XMEDIA:
This multi-channel marketing solution offers a breakthrough for commercial printers.
Direct mail, email, SMS, social media, PURLs, QR codes and more are created,
deployed and reported through a single platform. Our easy-to-use interface makes
data management, segmentation, creative design and deployment of multi-channel
marketing campaigns simple. And best of all, personalization of text and images can
be fully automated so that customers get the right message at the right time for the
best possible marketing ROI.
LIST OF RECENT PURCHASERS
DATABASE
VARIABLE DIRECT MAIL
“CALL TO ACTION”
PURL SURVEY/FORM
LIST OF NON-RECENT PURCHASERS
SAMPLE CAMPAIGN
WHY ARE MULTI-CHANNEL CAPABILITIES
SO IMPORTANT TODAY?
Marketing is a different game than it was a couple of years
ago. Innovative technology has given consumers the power
to choose the channels through which they want to receive
communications. Consumer expectations are higher than ever
and marketers must ensure that the right message gets to
the right person, at the right time. Fortunately, technological
innovation is also making it possible for companies to keep
pace with their customers in one-to-one “conversations” to
drive deeper penetration, customer loyalty and marketing ROI.
EngageIT XMedia is a game-changing solution that manages
and deploys all direct marketing channels — from direct mail
to social media — in one fully-integrated platform.
RESPONDED
“CALL TO ACTION”
DIRECT MAIL FOLLOW-UP
THANK YOU EMAIL &
FACEBOOK UPDATE
DIDN’T RESPOND
“CALL TO ACTION”
LIST TO CALL CENTER
CONFIRMATION “CALL TO ACTION”
EMAIL & FACEBOOK BADGE
REFER A FRIEND
CONFIRMATION
SMS THANK YOU
DATA
At the core of every relationship marketing program is a comprehensive customer
database, fully optimized for marketing. EngageIT XMedia allows users to easily
load customer and prospect data into the platform and then segment that data into
targeted groups using a simple interface.
Nightly, hourly or real-time feeds can also allow automated triggers to deploy to
any marketing channel so that customers are contacted based on a defined event,
like a purchase, through the channel they prefer.
With our simple user interface, a user can define who will (or will not) be included
in a marketing campaign, while getting total list counts on the fly. Segmentation is
the key to customer personalization and creating targeted offers that make sense
and drive frequency and spending. Ultimately, effective segmentation results in
spending marketing dollars where they get the best return.
Data management in EngageIT XMedia improves efficiency and eliminates the
need for technically skilled data managers. Ultimately, easy to navigate targeting
tools and time savings reduce costs and improve ROI.
DESIGN
channels. A/B split testing results, for example, can be acted upon promptly to ensure
a campaign maximizes its potential. Track everything from email open rates to the
number of Facebook “likes” and text message deliveries in one, web-based location.
The EngageIT XMedia reporting dashboard and drill-down reports allow tactical
users to measure key performance indicators and at the same time gives
management the metrics to effectively regulate marketing budgets and ensure
the best possible ROI.
DEPLOYMENT
It is no longer necessary to manage relationships with multiple vendors to launch
a single multi-channel campaign. EngageIT XMedia supports production and
deployment of all direct marketing channels: print, email, web, SMS, PURLs
and social media.
• Integration with EngageIT Automation lets print flow seamlessly from list
selection and design in the XMedia platform directly to the press.
• Email can be automatically triggered to reach a handful of customers at
precisely the right time, or be sent to a list of millions.
Significantly reduce wait time and costs with creative designers by using plug and
play templates for direct mail pieces, emails, web pages, PURLs and more. Easily
load the library with images and then populate your marketing pieces with your
chosen assets and text. When a dynamic template just won’t do, HTML and native
art files can also be loaded directly into the platform.
• Web pages supporting a campaign are hosted within the system and data
Customization is made easy through simply established business rules that allow
the user to completely personalize each piece with images and text customized for
each individual recipient. Getting the right message or call-to-action to the right
person dramatically increases response rates.
or customized to the recipient. As with any channel in the system, SMS
deployments can also be automated based on pre-defined rules.
REPORTING
One of the most impactful benefits of a single, integrated solution is the ability to
track results in one place. Immediate access to performance statistics is critical in
today’s marketing environment. Rather than checking success metrics after the fact,
the EngageIT XMedia reporting module allows for real-time monitoring across all
collected from hits to any hosted landing pages is immediately appended back to
the customer contact record in the database. Changes to a landing page may be
made quickly and easily using the nimble CMS (content management system).
• Text messages are easily sent to customers either as a general message
• Personalized URLs and General URLs are generated on demand within the
platform. These are then easily integrated to an email or a direct mail campaign.
Accompanying QR codes are also integrated or exported for use across all
channels of a campaign.
• I ntegration of other direct marketing channels with Facebook and Twitter
allows full-circle engagement with prospects and customers. EngageIT XMedia
makes posting easy and seamless and appends everything back to the database.
A CROSS-PLATFORM MARKETING
SOLUTION TO GROW YOUR BUSINESS.
EngageIT XMedia is the integrated multi-channel solution your business demands — a solution that keeps pace with rising challenges, automates processes to
help you respond more quickly, streamlines your workflow to save production costs, and improves results to ensure higher customer satisfaction.
EngageIT XMedia is simple to implement, with plug and play templates that accept existing images and assets to speed production time, reduce the need for
redesigns, and minimize labor costs by eliminating the need for advanced technical skills.
EngageIT XMedia is also an effective marketing tool — enabling you to serve customer demands by implementing campaigns across multiple channels, increasing
ROI to maximize the impact of marketing budgets, and tracking results for immediate fine-tuning.
Finally, EngageIT XMedia is a driver for increased profit — because it helps increase customer satisfaction while minimizing the time-consuming touches that can
compromise your productivity.
EngageIT XMedia provides real value. In today’s fast-moving production print environment, it can keep you a step ahead of your competition — and provide added
leverage that strengthens customer relationships as it benefits your bottom line.
Now is the time to implement EngageIT XMedia — and count on Konica Minolta.
Konica Minolta Business Solutions U.S.A., Inc. is a leader in advanced document management technologies
and IT Services. The company focuses on complete business solutions including production print systems,
digital presses, multifunctional products (MFPs), managed print services, vertical application solutions and
related services and supplies.
KONICA MINOLTA BUSINESS SOLUTIONS U.S.A., INC.
100 Williams Drive
Ramsey, NJ 07446
www.CountOnKonicaMinolta.com
www.kmbs.konicaminolta.us
Konica Minolta has won numerous awards and recognition including being recognized as the #1 Brand for Customer Loyalty
in the MFP Office Copier Market by Brand Keys for six years in a row. For the third consecutive year, Buyers Laboratory LLC
(BLI) has named Konica Minolta as the winner of its “A3 MFP Line of the Year” award. In 2012, Konica Minolta also received
“Document Imaging Solutions Line of the Year” recognition from BLI—and has been named to the Dow Jones Sustainability
World Index in recognition of the company’s economic, environmental and social performance. For more reasons why print
professionals count on Konica Minolta, please visit our website: www.CountOnKonicaMinolta.com
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Item #: EngageITXMediaBro 4/13