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Advertising Policy • MOVE muscle, bone & joint health will not accept advertisements that support or project views that undermine our organisational purpose or business • MOVE will not accept advertising that contains statements that are known to be exaggerated, open to misinterpretation or contrary to current scientific knowledge • MOVE will not accept advertisements that advertise goods and services directly known to be harmful to people with muscle, bone and joint conditions • MOVE will not endorse any specific view, product or service or specific pharmaceutical or therapeutic goods or be seen to be implying endorsement • MOVE will not accept advertisements that promote or contain; • Therapeutic goods must comply with the Therapeutic Goods Advertising Code 2007 - unhealthy lifestyle or poor health choices - adult material - discriminatory or offensive material • By expressing interest in advertising with MOVE all advertisers are bound by this Advertising Policy • Statements accompanying and included in advertising will be ethical and truthful • Statements of any advertised therapeutic or medicinal properties, performance, value, beneficial results etc., should be such that they can be verified by either: high quality research data or scientific or medical literature page 11 | MOVE Advertising Kit • Pharmaceutical goods must comply with the Medicines Australia Code of Conduct Edition 18 • Advertising with MOVE or with a MOVE activity, project, program or event will not entitle any advertiser to influence any decision of MOVE • Online advertising will be marked with an identifying word such as Advertisement so the reader is clear it is not editorial content • As advertising in print is more readily identifiable by the reader it will be subject to MOVE’s discretion whether it appears with any identifying word such as Advertisement THIS ADVERTISING POLICY APPLIES TO ALL FORMS OF ADVERTISING