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IBM Canada Ltd. Software Announcement A11-0830, dated October 18, 2011 IBM Coremetrics Digital Marketing Optimization Suite boosts digital marketing Table of contents 1 2 2 2 5 6 Overview Key prerequisites Planned availability date Description Product positioning Program number 6 6 7 14 15 16 Publications Technical information Ordering information Terms and conditions Prices Order now At a glance Marketers are racing to harness the unprecedented explosion of technology, transparency, channels, and social interactions that their customers are adopting. The IBM® Coremetrics® Digital Marketing Optimization Suite enables marketers to capitalize on this opportunity. To achieve this, Coremetrics captures the activity of customers and prospects as they interact with a business' online presence providing marketers with a comprehensive view into how consumers are interacting with their brands online over time and across channels. This unique insight is used to automate real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management, all delivered to customers through any digital vehicle including social, mobile, and web. Through a simple integration with other systems of record such as IBM Unica Campaign, advertising, and demographics, Coremetrics enables marketers to further enhance not only their online marketing channels, but offline channels as well. Overview Through the fusion of customer profiles, web analytics, and marketing execution, the IBM Coremetrics Digital Marketing Optimization Suite empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's digital life cycle. Customer profiles Central to the IBM Coremetrics Digital Marketing Optimization Suite is the IBM Coremetrics Lifetime Individual Visitor Experience (LIVE) Profile. LIVE Profiles capture all of the digital interactions of customers and prospects as they interact with your business online, across multiple ad networks, or via email, video, affiliate sites, social media, and more. It then integrates this data with offline information, providing a single comprehensive view of each visitor's behavior over time and across channels. This historical data is automatically incorporated across the entire suite, as well as into every Coremetrics application. As the LIVE Profile of each visitor grows, the insights become stronger, enabling you to continually refine your marketing efforts. Web analytics The web analytic capabilities of the IBM Coremetrics Digital Marketing Optimization Suite set themselves apart by providing marketers with not just data, but with IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 1 insights for increasing return on investment (ROI). Marketers gain a competitive edge because they benefit from state-of-the art analytics, comparative benchmarks about industry peers, and advice on how the best performers are actually achieving success. Digital marketing execution With the need to respond quickly and effectively to capture and retain the attention of customers, marketers need the tools that allow them to easily execute and automate marketing efforts - not just at scale, but also at a one-to-one level to provide relevant content and offerings. The digital marketing execution component of the IBM Coremetrics Digital Marketing Optimization Suite seamlessly integrates the data and insights garnered from customer profiles and web analytics into applications to easily execute display advertising, search campaigns, email, and personalized recommendations through online, social and mobile channels. The IBM Coremetrics Digital Marketing Optimization Suite consists of following offerings, all of which are delivered as Software-as-a-Service (SaaS) through IBM Passport Advantage®: • IBM Coremetrics Web Analytics • IBM Coremetrics Impression Attribution • IBM Coremetrics Lifecycle • IBM Coremetrics Social Analytics • IBM Coremetrics Multichannel Analytics • IBM Coremetrics AdTarget • IBM Coremetrics Intelligent Offer • IBM Coremetrics LIVEmail • IBM Coremetrics Search Marketing For more information on the Coremetrics Digital Marketing Optimization Suite, visit http://www.ibm.com/software/marketing-solutions/ Click on Digital Marketing Optimization. Key prerequisites Requires an Internet connection and browser as specified in the Specified operating environment section. Planned availability date October 18, 2011 Description The Coremetrics Digital Marketing Optimization Suite comprises several components, all of which build on the base package, IBM Coremetrics Web Analytics. The products, when used together, form an integrated end-to-end solution for digital marketing optimization. IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics is the complete digital analytics solution that sets itself apart by providing marketers with not only data, but with answers for increasing ROI. Marketers gain a competitive edge because they benefit from IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 2 state-of-the-art analytics, comparative benchmarks about industry peers, and advice on how the best performers are actually achieving success. Most uniquely, IBM Coremetrics Web Analytics is at the heart of the IBM Coremetrics Digital Marketing Optimization Suite. It provides marketers with a data warehouse on visitors' digital journeys across marketing touch points and channels, even offline, so that marketers can go from insight to personalized marketing action with just a few clicks. Because the analytics are tightly integrated with the IBM Coremetrics marketing applications, no IT effort is needed. For more information on Coremetrics Web Analytics, visit http://coremetrics.com/solutions/web-analytics.php IBM Coremetrics Impression Attribution IBM Coremetrics Impression Attribution allows marketers to understand the role that display ad campaigns and other offsite impressions play in the marketing mix and how they contribute to eventual conversions. IBM Coremetrics Impression Attribution is a unique attribution solution that demonstrates the interplay between offsite impressions and subsequent website behaviors and conversions. Clients can identify their best re-acquisition and conversion campaigns and optimize their marketing mix accordingly. For more information on Coremetrics Impression Attribution, visit http://coremetrics.com/solutions/impression-attribution.php IBM Coremetrics Lifecycle IBM Coremetrics Lifecycle is the industry's first application geared to enable online marketers to track and understand how customers progress through long-term conversion life cycles. A life cycle is characterized by milestones ranging from firsttime visitors to advanced customers who engage with a brand through repeat purchases, newsletter subscriptions, product reviews, and following it on Facebook or Twitter, and more. For more information on Coremetrics Lifecycle, visit http://coremetrics.com/solutions/customer-lifecycle-conversion.php IBM Coremetrics Social Analytics IBM Coremetrics Social Analytics provides online marketers with a centralized console for analyzing social media channels and campaigns. Its seamless integration with the IBM Coremetrics Digital Marketing Optimization Suite allows users to track social channels alongside other online marketing channels to help understand the performance (ROI) of campaigns to allocate marketing resources more effectively. • Analyze the impact of referral visitors from social networking sites • Monitor the downstream impact of social content impressions • Track real-time conversations about brands, products and competitors on both Facebook and Twitter. Marketers can then benchmark their social performance against those of the industry and peers with IBM Coremetrics Benchmark to uncover areas of opportunity for their social marketing strategy. For more information on Coremetrics Social Analytics, visit http://coremetrics.com/solutions/social-media-conversion-roi.php IBM Coremetrics Multichannel Analytics With the most flexible and open data architecture available in any SaaS web analytics platform, IBM Coremetrics Multichannel Analytics can enable users to IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 3 extend analytics and IBM Coremetrics Lifetime Individual Visitor Experience (LIVE) Profiles with offline data as required. Once extended, online and offline behavior can be correlated, and digital marketing automation can be targeted based on both sources of information. For more information on Coremetrics Multichannel Analytics, visit http://coremetrics.com/solutions/multichannel-analytics.php IBM Coremetrics AdTarget IBM Coremetrics AdTarget is a real-time data syndication platform and online marketing application that enables personalization and optimization of display advertising campaigns. The solution leverages granular visitor activities captured by Coremetrics Analytics to enable delivery of highly relevant display ads and increase visitor reacquisition rates through a variety of contextual display advertising networks. For more information on Coremetrics AdTarget, visit http://coremetrics.com/solutions/display-ad-targeting.php IBM Coremetrics Intelligent Offer IBM Coremetrics Intelligent Offer dynamically delivers relevant product recommendations to website visitors based on comprehensive visitor data. This solution enables users to create a personalized experience for site visitors and drive revenue through cross-sell and up-sell opportunities. It is designed to dynamically deliver product recommendations and provides the user with the visibility, flexibility, and control to adjust rules and settings to meet the organization's business goals. Organizations implement this solution in order to deploy personalized product recommendations across multiple touch points throughout their website. For more information on Coremetrics Intelligent Offer, visit http://coremetrics.com/solutions/cross-sell-up-sell-recommendations.php IBM Coremetrics LIVEmail IBM Coremetrics LIVEmail is a closed loop email marketing system that enables users to leverage detailed site visitor and customer behavioral data to create highly targeted email campaigns. Major email service providers (ESPs) have integrated with IBM Coremetrics LIVEmail to deliver highly relevant emails. Users can leverage integrated analytics to measure and optimize their email marketing programs. For more information on Coremetrics LIVEmail, visit http://coremetrics.com/solutions/targeted-email.php IBM Coremetrics Search Marketing IBM Coremetrics Search Marketing is a pay-per-click (PPC) management application that improves top-line business results, reduces operational costs, and demonstrates returns on PPC investments. Fast and flexible, the solution enables data-driven decision making, automates A/B testing of landing pages, streamlines workflow across multiple search engines, and drives returns. IBM Coremetrics Search Marketing integrates all the major PPC networks (Google, Bing, and Yahoo) and provides a central management console for comparing campaigns against each other and across networks. For more information on Coremetrics Search Marketing, visit http://coremetrics.com/solutions/paid-search-engine-marketing.php IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 4 Accessibility by people with disabilities A US Section 508 Voluntary Product Accessibility Template (VPAT) containing details on accessibility compliance can be requested at http://www.ibm.com/able/product_accessibility/index.html Product positioning Through the fusion of customer profiles, web analytics, and marketing execution, IBM Coremetrics empowers marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's digital life cycle. The IBM Coremetrics Digital Marketing Optimization Suite is setting the basis for automated online analytics and marketing providing: • • • • • Superior analytical power with a complete enterprise solution presented in a flexible interface with both predefined, ready-to-use and ad hoc reporting The most advanced attribution model to measure conversion to the correct point of influence, crediting multiple options as marketing influences over time and across channels in order to allocate spend appropriately The tightest integration fueled by LIVE Profiles into all marketing channels and campaigns creating a seamless workflow process Industry-leading digital life-cycle segmentation providing analyses, reporting, and marketing execution fueled by customer-driven, historical insights across sessions Award winning services and support praised by industry analysts and, more importantly, our clients The IBM Coremetrics Digital Marketing Optimization Suite is an offering within the IBM Enterprise Marketing Management offering which also includes IBM Unica Enterprise. IBM Unica Enterprise is an industry-leading software that marketers rely on to increase revenues and improve the efficiency and measurability of their marketing. IBM Unica Enterprise focuses exclusively on the needs of marketing organizations by providing web and customer analytics, offline and online demand generation, and marketing resource management. Companies in a wide range of industries depend on IBM Unica Enterprise to facilitate the operations of a customercentric business. Only IBM Unica truly helps marketing organizations facilitate the critical shift to interactive marketing. For more information on IBM Unica Enterprise, visit http://www.unica.com/products/enterprise-marketing-software.htm Reference information For information about IBM Unica OnDemand, refer to Software Announcement A11-0824, dated October 18, 2011. Availability of national languages IBM Coremetrics Web Analytics is available in the following languages in addition to US English: • Spanish • German • French • Japanese • Simplified Chinese • Brazilian Portuguese IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 5 Program number Program number Program name 5725-E35 IBM Coremetrics Web Analytics Offering Information Product information is available via the Offering Information website http://www.ibm.com/common/ssi Also, visit the Passport Advantage website http://www.ibm.com/software/passportadvantage Publications Product information is included with the service and can be accessed via the user interface. Technical information Specified operating environment Hardware requirements • • A workstation that supports the browser being used with a minimum of 1 GB of RAM A direct Internet connection Software requirements All IBM Coremetrics users should maintain: • Adobe • http://get.adobe.com/flashplayer/ One of the following Internet browsers: TM Flash Player Version 10. Obtain the Player from – Internet Explorer Version 7 through Version 9 – Firefox Version 2 through Version 4 The program's specifications and specified operating environment information may be found in documentation accompanying the program, if available, such as a readme file, or other information published by IBM, such as an announcement letter. Documentation and other program content may be supplied only in the English language. Planning information Packaging This product is accessed via the Internet. There are no physical or electronic deliverables. IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 6 Security, auditability, and control IBM Coremetrics Web Analytics provides the security and auditability features necessary for remotely accessible software. The customer is responsible for evaluation, selection, and implementation of security features, administrative procedures, and appropriate controls in application systems and communication facilities. Software Services IBM Software Services has the breadth, depth, and reach to manage your services needs. You can leverage the deep technical skills of our lab-based, software services team and the business consulting, project management, and infrastructure expertise of our IBM Global Services team. We provide the global reach, intellectual capital, industry insight, and technology leadership to support a wide range of critical business needs. To learn more about IBM Software Services or to contact a Software Services sales specialist, visit http://www.ibm.com/software/sw-services/ Ordering information This product is only available via Passport Advantage. It is not available as shrinkwrap. Product Group: Enterprise Marketing Management Product identifier Product identifier description 5725-E35 IBM Coremetrics Web Analytics Product Category: Web Analytics Charge metric Program name PID number Charge metric IBM Coremetrics Web Analytics 5725-E35 Per Million Server Calls Per Million Marketing Impressions Per Entity ID Per Thousand USD Marketing Spend Per Thousand EUR Marketing Spend Per Thousand GBP Marketing Spend Per Hundred Thousand YEN Marketing Spend Per Thousand CAD Marketing Spend Per Thousand AUD Marketing IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 7 Spend Per Thousand SGD Marketing Spend Per Thousand BRL Marketing Spend Per Ten Thousand USD Sales Revenue Per Ten Thousand EUR Sales Revenue Per Ten Thousand GBP Sales Revenue Per Million YEN Sales Revenue Per Ten Thousand CAD Sales Revenue Per Ten Thousand AUD Sales Revenue Per Ten Thousand SGD Sales Revenue Per Ten Thousand BRL Sales Revenue Million Server Calls Million Server Calls (MSCs) is a unit of measure by which the IBM SaaS can be obtained. MSCs are one million Server Calls. A Server Call is data passed to and processed by IBM SaaS as a result of a tagged event, initiated by a tracked visitor for one Client ID. A Server Call processed by different Client IDs will be counted as a unique Server Call for each unique Client ID. A Client ID separates and/or controls access rights to data in the IBM SaaS which may encompass processed data from one or more customer websites. Sufficient entitlements must be obtained to cover the number of Million Server Calls used during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Million Marketing Impressions Million Marketing Impressions (MMIs) is a unit of measure by which the IBM SaaS can be obtained. MMIs are one million collected and processed marketing impressions. Sufficient entitlements must be obtained to cover the number of MMIs used during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Entity ID Entity ID is a unit of measure by which the IBM SaaS can be obtained. An Entity ID is a unique identifier which may be referred to in the SaaS environment by different terms that may include, but would not be limited to, Client ID, customer ID, partner ID, supplier ID, vendor ID or EDI ID within the IBM SaaS. Sufficient entitlements must be obtained to cover the number of Entity IDs identified in the IBM SaaS during the measurement period specified in customer's Proof of Entitlement (PoE) or Transaction Document. Thousand USD Marketing Spend Thousand USD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand USD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand United States Dollars (USD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 8 cover the total USD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Thousand EUR Marketing Spend Thousand EUR Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand EUR Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Euros as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total Euro Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Thousand GBP Marketing Spend Thousand GBP Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand GBP Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand United Kingdom Pound Sterling (GBP) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total GBP Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Hundred Thousand YEN Marketing Spend Hundred Thousand YEN Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Hundred Thousand YEN Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Hundred Thousand Japanese YEN as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total YEN Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Thousand CAD Marketing Spend Thousand CAD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand CAD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Canadian Dollars (CAD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total CAD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Thousand AUD Marketing Spend Thousand AUD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand AUD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Australian Dollars (AUD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total AUD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Thousand SGD Marketing Spend Thousand SGD Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand SGD Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Singaporean Dollars (SGD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total SGD Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Thousand BRL Marketing Spend Thousand BRL Marketing Spend is a unit of measure by which the IBM SaaS can be obtained. Thousand BRL Marketing Spend is the amount of monetary spend by customer on marketing initiatives expressed in Thousand Brazilian Real (BRL) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total BRL Marketing Spend during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 9 Ten Thousand USD Sales Revenue Ten Thousand USD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand USD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand United States Dollars (USD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total USD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Ten Thousand EUR Sales Revenue Ten Thousand EUR Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand EUR Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Euro as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total EUR Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Ten Thousand GBP Sales Revenue Ten Thousand GBP Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand GBP Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand United Kingdom Pound Sterling (GBP) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total GBP Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Million YEN Sales Revenue Million YEN Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Million YEN Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Million Japanese YEN as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total YEN Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Ten Thousand CAD Sales Revenue Ten Thousand CAD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand CAD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Canadian Dollars (CAD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total CAD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Ten Thousand AUD Sales Revenue Ten Thousand AUD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand AUD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Australian Dollars (AUD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total AUD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Ten Thousand SGD Sales Revenue Ten Thousand SGD Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand SGD Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Singaporean Dollars (SGD) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total SGD Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 10 Ten Thousand BRL Sales Revenue Ten Thousand BRL Sales Revenue is a unit of measure by which the IBM SaaS can be obtained. Ten Thousand BRL Sales Revenue is the amount of revenue generated by customer through tracked online initiatives expressed in Ten Thousand Brazilian Real (BRL) as tracked by the IBM SaaS. Sufficient entitlements must be obtained to cover the total BRL Sales Revenue generated during the measurement period specified in a Proof of Entitlement (PoE) or Transaction Document. Passport Advantage IBM Coremetrics Web Analytics (5725-E35) Part number Program name and description COREMETRICS SOCIAL ANALYTICS MSC DAILY FEE PARTIAL MONTH COREMETRICS SOCIAL ANALYTICS MSC PER MONTH COREMETRICS SOCIAL ANALYTICS MSC OVERAGE D0MIQLL COREMETRICS SEARCH THOUSAND USD FEE PARTIAL MONTH COREMETRICS SEARCH THOUSAND USD PER MONTH COREMETRICS SEARCH THOUSAND USD COREMETRICS SEARCH THOUSAND EUR FEE PARTIAL MONTH COREMETRICS SEARCH THOUSAND EUR MONTH COREMETRICS SEARCH THOUSAND EUR COREMETRICS SEARCH THOUSAND GBP FEE PARTIAL MONTH COREMETRICS SEARCH THOUSAND GBP MONTH COREMETRICS SEARCH THOUSAND GBP COREMETRICS SEARCH THOUSAND CAD FEE PARTIAL MONTH COREMETRICS SEARCH THOUSAND CAD MONTH COREMETRICS SEARCH THOUSAND CAD COREMETRICS SEARCH THOUSAND AUD FEE PARTIAL MONTH COREMETRICS SEARCH THOUSAND AUD MONTH COREMETRICS SEARCH THOUSAND AUD COREMETRICS SEARCH THOUSAND SGD FEE PARTIAL MONTH COREMETRICS SEARCH THOUSAND SGD MONTH COREMETRICS SEARCH THOUSAND SGD COREMETRICS SEARCH THOUSAND BRL FEE PARTIAL MONTH COREMETRICS SEARCH THOUSAND BRL MONTH COREMETRICS SEARCH THOUSAND BRL COREMETRICS SEARCH 100 THOUSAND FEE PARTIAL MONTH COREMETRICS SEARCH 100 THOUSAND MONTH COREMETRICS SEARCH 100 THOUSAND OVERAGE MARKETING SPEND DAILY D0MJ0LL MARKETING SPEND D0MIZLL MARKETING SPEND OVERAGE MARKETING SPEND DAILY D0MMYLL D0MIYLL MARKETING SPEND PER D0MIXLL MARKETING SPEND OVERAGE MARKETING SPEND DAILY D0MN3LL D0MIWLL MARKETING SPEND PER D0MIVLL MARKETING SPEND OVERAGE MARKETING SPEND DAILY D0MMTLL D0MGULL MARKETING SPEND PER D0MGTLL MARKETING SPEND OVERAGE MARKETING SPEND DAILY D0MMRLL D0MJ2LL MARKETING SPEND PER D0MJ1LL MARKETING SPEND OVERAGE MARKETING SPEND DAILY D0MMQLL D0MIULL MARKETING SPEND PER D0MITLL MARKETING SPEND OVERAGE MARKETING SPEND DAILY D0MMPLL D0MIJLL MARKETING SPEND PER D0MIILL MARKETING SPEND OVERAGE YEN MKTING SPEND DAILY D0MM5LL D0MJALL YEN MKTING SPEND PER D0MJ9LL YEN MKTING SPEND D0MLILL COREMETRICS LIVEMAIL MSC DAILY FEE PARTIAL MONTH COREMETRICS LIVEMAIL MSC PER MONTH COREMETRICS LIVEMAIL MSC OVERAGE D0MJMLL D0MJLLL D0MLBLL COREMETRICS INTELLIGENT OFFER 10K USD SALES REV DAILY FEE PARTIAL MONTH COREMETRICS INTELLIGENT OFFER 10K USD SALES REV PER MONTH D0MJPLL IBM Canada Ltd. Software Announcement A11-0830 D0MIPLL D0MN2LL D0MJNLL IBM is a registered trademark of International Business Machines Corporation 11 COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT FEE PARTIAL MONTH COREMETRICS INTELLIGENT MONTH COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT FEE PARTIAL MONTH COREMETRICS INTELLIGENT MONTH COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT FEE PARTIAL MONTH COREMETRICS INTELLIGENT MONTH COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT FEE PARTIAL MONTH COREMETRICS INTELLIGENT MONTH COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT FEE PARTIAL MONTH COREMETRICS INTELLIGENT MONTH COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT FEE PARTIAL MONTH COREMETRICS INTELLIGENT MONTH COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT PARTIAL MONTH COREMETRICS INTELLIGENT COREMETRICS INTELLIGENT COREMETRICS ADTARGET COREMETRICS ADTARGET COREMETRICS ADTARGET COREMETRICS ADTARGET PARTIAL MONTH COREMETRICS ADTARGET COREMETRICS ADTARGET COREMETRICS ADTARGET SETUP COREMETRICS ADTARGET COREMETRICS ADTARGET COREMETRICS COREMETRICS COREMETRICS COREMETRICS WEB WEB WEB WEB OFFER 10K USD SALES REV OVERAGE OFFER 10K EUR SALES REV DAILY D0MLALL D0MJELL OFFER 10K EUR SALES REV PER D0MJDLL OFFER 10K EUR SALES REV OVERAGE OFFER 10K GBP SALES REV DAILY D0ML8LL D0MGWLL OFFER 10K GBP SALES REV PER D0MGVLL OFFER 10K GBP SALES REV OVERAGE OFFER 10K CAD SALES REV DAILY D0MM3LL D0MHILL OFFER 10K CAD SALES REV PER D0MHHLL OFFER 10K CAD SALES REV OVERAGE OFFER 10K AUD SALES REV DAILY D0MM2LL D0MFGLL OFFER 10K AUD SALES REV PER D0MFFLL OFFER 10K AUD SALES REV OVERAGE OFFER 10K SGD SALES REV DAILY D0MM1LL D0MEQLL OFFER 10K SGD SALES REV PER D0MEPLL OFFER 10K SGD SALES REV OVERAGE OFFER 10K BRL SALES REV DAILY D0MM0LL D0MGLLL OFFER 10K BRL SALES REV PER D0MGKLL OFFER 10K BRL SALES REV OVERAGE OFFER M YEN SALES REV DAILY FEE D0MLZLL D0MG7LL OFFER M YEN SALES REV PER MONTH OFFER M YEN SALES REV OVERAGE D0MG6LL D0MLXLL MSC DAILY FEE PARTIAL MONTH MSC PER MONTH MSC OVERAGE PARTNER FEED MSC DAILY FEE D0MG3LL D0MG2LL D0MLRLL D0MF0LL PARTNER FEED MSC PER MONTH PARTNER FEED MSC PAY PER USE PARTNER FEED ENTITYID ON-DEMAND D0MEZLL D0MJZLL D0MKBLL PARTNER FEED MSC OVERAGE PARTNER FEED MSC SET UP D0MLQLL D0MQ4LL ANALYTICS ANALYTICS ANALYTICS ANALYTICS MSC DAILY FEE PARTIAL MONTH MSC PER MONTH ONE-TIME SET UP MSC OVERAGE COREMETRICS WEB ADD IMPLEMENT ENTITY ID ON-DEMAND SETUP COREMETRICS WEB ADD IMPLEMENT ENTITY ID SET UP COREMETRICS WEB ANALYTICS ADD ID CHG ENTITY ID DAILY FEE PARTIAL MONTH COREMETRICS WEB ANALYTICS ADD ID CHG ENTITY ID PER MONTH COREMETRICS WEB 10 ADD REPT SEGMT MSC DAILY FEE PARTIAL MONTH COREMETRICS WEB 10 ADD REPT SEGMT MSC PER MONTH COREMETRICS WEB 10 ADD REPT SEGMT MSC OVERAGE COREMETRICS WEB 20 ADD REPT SEGMT MSC DAILY FEE PARTIAL MONTH COREMETRICS WEB 20 ADD REPT SEGMT MSC PER MONTH COREMETRICS WEB 20 ADD REPT SEGMT MSC OVERAGE COREMETRICS WEB 40 ADD REPT SEGMT MSC DAILY FEE PARTIAL MONTH COREMETRICS WEB 40 ADD REPT SEGMT MSC PER MONTH COREMETRICS WEB 40 ADD REPT SEGMT MSC OVERAGE COREMETRICS WEB 50 ADD REPT SEGMT MSC DAILY FEE PARTIAL MONTH IBM Canada Ltd. Software Announcement A11-0830 D0MHRLL D0MHQLL D0MKKLL D0MN0LL D0MK9LL D0MQ0LL D0MHTLL D0MHSLL D0MHVLL D0MHULL D0MMMLL D0MHXLL D0MHWLL D0MMLLL D0MHZLL D0MHYLL D0MMKLL D0MI1LL IBM is a registered trademark of International Business Machines Corporation 12 COREMETRICS WEB 50 ADD REPT SEGMT MSC PER MONTH COREMETRICS WEB 50 ADD REPT SEGMT MSC OVERAGE COREMETRICS WEB ADD MKT ATTRIB WNDW 5 VIEW MSC DAILY FEE PARTIAL MONTH COREMETRICS WEB ADD MKT ATTRIB WNDW 5 VIEW MSC PER MONTH COREMETRICS WEB ADD MKT ATTRIB WNDW 5 VIEW MSC OVERAGE COREMETRICS WEB ADD MKT ATTRIB WNDW 10 VIEW MSC DAILY FEE PARTIAL MONTH COREMETRICS WEB ADD MKT ATTRIB WNDW 10 VIEW MSC PER MONTH COREMETRICS WEB ADD MKT ATTRIB WNDW 10 VIEW MSC OVERAGE COREMETRICS WEB ADD MKT ATTRIB WNDW 20 VIEW MSC DAILY FEE PARTIAL MONTH COREMETRICS WEB ADD MKT ATTRIB WNDW 20 VIEW MSC PER MONTH COREMETRICS WEB ADD MKT ATTRIB WNDW 20 VIEW MSC OVERAGE D0MI0LL D0MM7LL D0MI3LL COREMETRICS MONTH COREMETRICS COREMETRICS COREMETRICS MONTH COREMETRICS COREMETRICS COREMETRICS MONTH COREMETRICS COREMETRICS COREMETRICS MONTH COREMETRICS COREMETRICS COREMETRICS MONTH COREMETRICS COREMETRICS COREMETRICS MONTH COREMETRICS COREMETRICS COREMETRICS MONTH COREMETRICS COREMETRICS EXPLORE 50 REPORT MSC DAILY FEE PARTIAL D0MIBLL EXPLORE 50 REPORT MSC PER MONTH EXPLORE 50 REPORT MSC OVERAGE EXPLORE 100 REPORT MSC DAILY FEE PARTIAL D0MIALL D0MMDLL D0MHPLL EXPLORE 100 REPORT MSC PER MONTH EXPLORE 100 REPORT MSC OVERAGE EXPLORE 200 REPORT MSC DAILY FEE PARTIAL D0MHNLL D0MMELL D0MHMLL EXPLORE 200 REPORT MSC PER MONTH EXPLORE 200 REPORT MSC OVERAGE EXPLORE 400 REPORT MSC DAILY FEE PARTIAL D0MHLLL D0MMFLL D0MHKLL EXPLORE 400 REPORT MSC PER MONTH EXPLORE 400 REPORT MSC OVERAGE EXPLORE 800 REPORT MSC DAILY FEE PARTIAL D0MHJLL D0MMHLL D0MH6LL EXPLORE 800 REPORT MSC PER MONTH EXPLORE 800 REPORT MSC OVERAGE EXPLORE 1600 REPORT MSC DAILY FEE PARTIAL D0MH5LL D0MMILL D0MGYLL EXPLORE 1600 REPORT MSC PER MONTH EXPLORE 1600 REPORT MSC OVERAGE EXPLORE 3200 REPORT MSC DAILY FEE PARTIAL D0MGXLL D0MMJLL D0MH0LL EXPLORE 3200 REPORT MSC PER MONTH EXPLORE 3200 REPORT MSC OVERAGE D0MGZLL D0ML7LL D0MI2LL D0MMALL D0MI5LL D0MI4LL D0MMBLL D0MI7LL D0MI6LL D0MMCLL COREMETRICS IMPRESSION ATTRIBUTION MMI DAILY FEE PARTIAL MONTH COREMETRICS IMPRESSION ATTRIBUTION MMI PER MONTH COREMETRICS IMPRESSION ATTRIBUTION MMI OVERAGE D0MH2LL COREMETRICS LIFECYCLE PARTIAL MONTH COREMETRICS LIFECYCLE COREMETRICS LIFECYCLE COREMETRICS LIFECYCLE PARTIAL MONTH COREMETRICS LIFECYCLE COREMETRICS LIFECYCLE COREMETRICS LIFECYCLE PARTIAL MONTH COREMETRICS LIFECYCLE COREMETRICS LIFECYCLE COREMETRICS LIFECYCLE PARTIAL MONTH COREMETRICS LIFECYCLE COREMETRICS LIFECYCLE 50 REPORTS MSC DAILY FEE D0MH4LL 50 REPORTS MSC PER MONTH 50 REPORTS MSC OVERAGE 100 REPORT MSC DAILY FEE D0MH3LL D0MMGLL D0MH8LL 100 REPORT MSC PER MONTH 100 REPORT MSC OVERAGE 200 REPORT MSC DAILY FEE D0MH7LL D0MM9LL D0MJKLL 200 REPORT MSC PER MONTH 200 REPORT MSC OVERAGE 500 REPORT MSC DAILY FEE D0MJJLL D0MM8LL D0MINLL 500 REPORT MSC PER MONTH 500 REPORT MSC OVERAGE D0MIMLL D0MMNLL COREMETRICS MULTICHANNEL ANALYTICS 1 EXT MSC DAILY FEE PARTIAL MONTH COREMETRICS MULTICHANNEL ANALYTICS 1 EXT MSC PER MONTH COREMETRICS MULTICHANNEL ANALYTICS 1 EXT MSC OVERAGE IBM Canada Ltd. Software Announcement A11-0830 D0MH1LL D0MMVLL D0MJ6LL D0MJ5LL D0MN1LL IBM is a registered trademark of International Business Machines Corporation 13 COREMETRICS MULTICHANNEL ANALYTICS 10 EXT MSC DAILY FEE PARTIAL MONTH COREMETRICS MULTICHANNEL ANALYTICS 10 EXT MSC PER MONTH COREMETRICS MULTICHANNEL ANALYTICS 10 EXT MSC OVERAGE D0MJILL D0MJHLL D0MMZLL Terms and conditions The information provided in this announcement letter is for reference and convenience purposes only. The terms and conditions that govern any transaction with IBM are contained in the applicable contract documents, such as the IBM International Passport Advantage Agreement and the IBM SaaS Terms of Use Agreement. This product is only available via Passport Advantage. Subscription This offering requires a customer-signed IBM International Passport Agreement and IBM SaaS Terms of Use Agreement. The Terms of Use Agreement outlines the terms of this offering. Technical support Technical support is included with subscriptions purchased through Passport Advantage and Passport Advantage Express® and is provided for this IBM SaaS offering and Enabling Software, as applicable, during the Subscription Period as set forth in the Terms of Use Agreement. For details and to request support, visit https://www.ibm.com/support/handbook Technical support is included with the IBM SaaS and is not available as a separate offering. Terms of Use The service's Terms of Use document is available on the IBM Software as a Service Terms of Use website http://www.ibm.com/software/sla/sladb.nsf/sla/tou Limited warranty applies Yes Limited warranty IBM warrants that IBM SaaS will conform to the specifications contained in the Terms of Use. Such specifications may be supplied only in the English language, unless required by local law, without the possibility of contractual waiver or limitation. The warranty will not apply to the extent that there has been misuse, accident, modification, unsuitable physical or operating environment, or improper maintenance by customer or a third party, or failure or damage caused by a product for which IBM is not responsible. IBM does not warrant uninterrupted or errorfree operation of the service or that IBM will correct all service defects. You are responsible for the results obtained from the use of the service. Volume orders (IVO) No IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 14 Passport Advantage applies Yes, and through the Passport Advantage website at http://www.ibm.com/software/passportadvantage IBM Operational Support Services - SupportLine No System i Software Maintenance applies No Variable charges apply No Educational allowance available Not applicable. Prices Prices are subject to change without notice. GST, QST, and sales taxes, where applicable, are extra. For additional information and current prices, contact your local IBM representative. For Passport Advantage information and charges, contact your IBM Representative. Additional information is available at http://www.ibm.com/software/howtobuy/passportadvantage/ IBM Global Financing IBM Global Financing offers competitive financing to credit-qualified customers to assist them in acquiring IT solutions. Offerings include financing for IT acquisition, including hardware, software, and services, from both IBM and other manufacturers or vendors. Offerings (for all customer segments: small, medium, and large enterprise), rates, terms, and availability can vary by country. Contact your local IBM Global Financing organization or visit http://www.ibm.com/financing IBM Global Financing offerings are provided through IBM Credit LLC in the United States, and other IBM subsidiaries and divisions worldwide to qualified commercial and government customers. Rates are based on a customer's credit rating, financing terms, offering type, equipment type, and options, and may vary by country. Other restrictions may apply. Rates and offerings are subject to change, extension, or withdrawal without notice. Financing from IBM Global Financing helps you preserve cash and credit lines, enables more technology acquisition within current budget limits, permits accelerated implementation of economically attractive new technologies, offers payment and term flexibility, and can help match project costs to projected benefits. Financing is available worldwide for credit-qualified customers. For more financing information, visit http://www.ibm.com/financing IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 15 Order now To order, contact the Americas Call Centers or your local IBM representative. To identify your local IBM representative, call 800-IBM-4YOU (426-4968). Phone: Fax: Internet: Mail: 800-IBM-CALL (426-2255) 800-2IBM-FAX (242-6329) [email protected] IBM Teleweb Customer Support ibm.com® Sales Execution Center, Americas North 3500 Steeles Ave. East, Tower 3/4 Markham, Ontario Canada L3R 2Z1 Reference: VE001 The Americas Call Centers, our national direct marketing organization, can add your name to the mailing list for catalogs of IBM products. Note: Shipments will begin after the planned availability date. Trade-marks IBM, Passport Advantage, Express and ibm.com are registered trade-marks of IBM Corporation in the United States, other countries, or both. Adobe is a trade-mark of Adobe Systems Incorporated in the United States, and/or other countries. Other company, product, and service names may be trade-marks or service marks of others. Trade-mark owned by International Business Machines Corporation and is used under license by IBM Canada Ltd. tm ® Registered trade-mark of International Business Machines Corporation and is used under license by IBM Canada Ltd. (**) Company, product or service name may be a trade-mark or service mark of others. Terms of use IBM products and services which are announced and available in your country can be ordered under the applicable standard agreements, terms, conditions, and prices in effect at the time. IBM reserves the right to modify or withdraw this announcement at any time without notice. This announcement is provided for your information only. Additional terms of use are located at http://www.ibm.com/legal/us/en/ For the most current information regarding IBM products, consult your IBM representative or reseller, or visit the IBM worldwide contacts page http://www.ibm.com/planetwide/ca/ IBM Canada Ltd. Software Announcement A11-0830 IBM is a registered trademark of International Business Machines Corporation 16