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Transcript
Module 9 & 10
How can smelling
aftershave cause
anxiety?
Classical Conditioning
 Learning
 a relatively enduring or permanent
change in behavior that results from
previous experience with certain stimuli
and response
 Behavior
 Any observable responses (fainting,
salivating, vomiting).
Classical conditioning
 Classical conditioning
 a kind of learning in which a neutral stimulus acquires
the ability to produce a response that was originally
produced by different stimulus
 Ivan Pavlov -conducted experiments with dogs
Everyday Garden Variety Classical
Conditioning
Everyday Garden Variety Classical
Conditioning
PROCEDURE: CLASSICAL CONDITIONING
 Step 1: Choosing stimulus and response
 Neutral stimulus (is a stimulus that causes a sensory response)
 Unconditioned stimulus (is a stimulus that triggers a physiological
response)
 Unconditioned response (unlearned, innate, reflex/response)

Example p.198
 Step 2: Establishing classical conditioning
 Step 3: Testing for conditioning:
 Conditioned stimulus (formerly neutral stimulus paired with unconditioned
stimuli)
 Conditioned response (condition stimulus similar to unconditioned
response)
 Generalization, Discrimination, Extinction, Spontaneous recovery
In-class Small Group Discussion
 Learned food aversion
Use page 198
Describe a food aversion you experienced. Discuss how
this was classically conditioned.
 Child or Adolescent Emotional Experience
Think of a past emotional experience that was
conditioned to a neutral stimulus. Discuss how this
was classically conditioned
 Fear or Phobia
Describe a fear or phobia and how it was classically
conditioned.
Systematic Desensitization
 Step 1: Learning to relax
 Step 2: Making an Anxiety hierarchy
 Step 3: Imaging and relaxing
Operant & Cognitive Approaches
 Operant conditioning- is a
kind of learning that
associates a behavior with
consequences (reward or
punishment).
 Cognitive learning-
involves mental processes
such as attention and
memory where learning
occurs through observation
or imitation.
Operant and Cognitive Learning
Modules 10
http://www.youtube.com/watch?v=teLoNYvOf90
Small Group Discussion:
Social Media
O What role does classical and operant
conditioning play in social media?
Operant and Cognitive Learning
Modules 10
Search and Share
Groups
1.
2.
3.
4.
5.
How does positive punishment differ
from negative reinforcement? (p.218219)
How would you use operant
conditioning to change a rude friend
into a more likable and friendly person?
(P. 218-219)
Create examples of Skinner’s four partial
reinforcement schedules. (p. 221)
Explain cognitive learning. (p. 223-226)
What is behaviour modification? (p.
232)
SCHEDULES OF REINFORCEMENT
 Fixed ratio – air miles, strawberry/blueberry picking, mowing lawns
for cash, mail delivery, workouts (maintenance),etc.
Variable ratio - slot machine, using drugs to escape withdrawal
symptoms, lottery tickets, house cleaning, etc.
Fixed interval - Paycheck every Thursday, checking the time during
class, checking food (timed),
Variable interval - Storm chasers, texts, emails, speed traps, fishing,
etc.