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FOR FURTHER INFORMATION:
Helen Triplett
(256) 277-9451
[email protected]
PRESS RELEASE
FOR IMMEDIATE RELEASE:
DeepTarget Partners with Innovative Software Solution Provider MEA
Financial to Offer Mobile Targeted Marketing Solution
DeepTarget Mobile’s Targeted Marketing Campaigns Increase Customer Engagement for Financial Institutions
Madison, AL, April 13, 2016 - DeepTarget Inc. today announced the extension of its partnership program with industry
leading software and marketing solutions providers to enable targeted, personalized marketing within mobile banking
solutions. Building on their integrated solutions is a collaboration with MEA Financial to offer DeepTarget Mobile within
the MEA Financial mobile banking suite.
DeepTarget Mobile which is featured in DeepTarget’s OmniEngagement Cloud™
release, a comprehensive digital marketing communications platform based on
DeepTarget’s innovative technology foundation. It now allows financial institutions
to extend their marketing campaigns to the mobile banking environment. Offering
enhanced personalization capabilities, rule-based customer segmentation and
targeting, and automated response and tracking tools, DeepTarget Mobile is
powered by the same extensive marketing platform used by hundreds of financial
institutions for superior targeted communications within online banking, email, and
web marketing solutions.
Designed for easy integration, DeepTarget Mobile offers an effective and
economical option to provide enhanced marketing capabilities within mobile
banking environments such as within MEA’s mobile banking solution.
Financial institutions using the combination of MEA Financial’s mobile banking
solutions and DeepTarget can now offer targeted ads with pinpoint precision in a
way that’s never been possible before. Banks and credit unions can deliver the
right message to the right person at the right time and even at the right place.
Picture an end user checking their balance at a car dealership and sees an ad for
their institution’s competitive loan rates. Targeted ads give financial institutions
enhanced engagement with their customers and makes offers more relevant and
therefore more effective.
Based strategically in the Midwest of the United States, MEA Financial has a mission
of providing the financial services marketplace with software and marketing
solutions that will result in revenue growth and improve customer satisfaction.
MEA is a national leader in the provision of innovative software solutions to the financial services marketplace with over
350 community financial institutions using their mobile banking solutions.
“Our partnership with DeepTarget is highly strategic as it builds on our foundation and mission of helping our financial
institution customers with their revenue growth and competiveness in the market. Our mobile banking customers can
now easily leverage DeepTarget’s mobile marketing solution with its enhanced targeted marketing capabilities,” said Ed
Rhea, CEO of MEA Financial. “MEA Financial is proud to be a provider of cutting edge solutions in Financial Services, and
our partnership with DeepTarget is a great match with their team’s focus on providing innovative solutions to meet the
250 Sun Temple Drive, Suite C, Madison, AL 35758
p: 256.217.4055
f: 256.217.4422
www.deeptarget.com
marketing needs of our customers. DeepTarget’s OmniEngagement Cloud platform will allow our mobile banking
customers to quickly and easily extend marketing campaigns to our environment.”
“MEA Financial can
now extend and
enhance
targeted
marketing
within
their
self-service
offering in the mobile
channel
which
delivers the latest in
banking technology,
while enhancing the
customer
experience.
This
helps their financial
institution customers
strengthen their own consumer relationships. Certainly, both companies have a universal mission and purpose in this area
and we are excited about this collaboration. We look forward to working together in order to provide the most advanced
and valuable marketing solutions to our customers,” said Preetha Pulusani, Chairman and CEO, DeepTarget Inc.
Today, there is no doubting the increasing trend for banking consumers to use mobile banking more often than any other
channel including visiting banking branch offices. With mobile being such a frequent interaction point between a financial
institution and its consumers, it is also being transformed into the most effective engagement and advertising channel for
banks and credit unions. Targeted advertising using this channel ensures that financial institutions are front and center with
their consumers wherever and whenever they are making financial decisions.
The DeepTarget-MEA Financial mobile solutions will be offered to all existing and new customers of MEA Financial across
the nation. The integrated solution will be showcased at the MEA Mobile Conference 2016 to be held on June 7-9, 2016
in Kansas City, Missouri.
Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud and DeepTarget Mobile are available for demonstration and purchase by customers
of MEA Financial by contacting MEA at [email protected]. You may request a personal demo and take a sneak peek
of the DeepTarget OmniEngagement Cloud 1 here. DeepTarget’s OmniEngagement Cloud is available as a software
subscription (SaaS). It may be purchased as an annual subscription, with monthly pricing based on utilization requirements.
To learn more about our DeepTarget Partner program, email us [email protected].
About DeepTarget Inc.
DeepTarget Inc.’s goal is to engage the banking customer in a seamless communications experience by providing focused advice, products, and service
offers through all of the banking channels. Their digital marketing communications platform maximizes cross-platform playability and enables
responsive user capabilities to increase the financial institutions’ access to multiple banking channels such as online banking, mobile banking, web, and
email. These marketing innovations will be further extended to social media, ATMs and tellers. DeepTarget’s goal is to provide a 360 degree view
of the banking customer to our FI customer – allowing engagement with them wherever they choose to bank. You can visit the DeepTarget website
here.
About MEA Financial
MEA provides complete software solutions, including mobile banking, to small and medium sized community financial institutions. We leverage their
expert knowledge in the industry’s software needs to provide market leading solutions. MEA Financial’s solutions are not only technically advanced,
but provide superior functionality, are easy to integrate, and offer enhanced levels of cost efficiency. With these solutions, we work towards the goal
of helping our clients grow revenue and gain a competitive edge by enhancing their customers’ satisfaction. More information about MEA Financial
can be found at www.meafinancial.com.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social,
DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owners.
250 Sun Temple Drive, Suite C, Madison, AL 35758
p: 256.217.4055
f: 256.217.4422
www.deeptarget.com