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CD-ROM Publishing • www.electric-pages.com • Page 1
Graphics Research Laboratory
CD-ROM Publishing:
Opportunities
and Challenges
Jack
Jack Powers
Powers
Director,
Director,Graphics
GraphicsResearch
ResearchLaboratory
Laboratory
Publisher,
Publisher, www.electric-pages.com
www.electric-pages.com
Graphics Research Laboratory
Compact
Compact Disk,
Disk, Read-Only
Read-Only Memory
Memory
676
676 megabytes
megabytes (120,000
(120,000 A4
A4 pages)
pages)
Mac,
Windows
MPC,
Hybrids
Mac, Windows MPC, Hybrids
CD-I:
CD-I: Compact
Compact Disk
Disk Interactive
Interactive
CD-R:
CD-R: Compact
Compact Disk
Disk Recordable
Recordable
HDCD:
High
density
(3.3–6.8Gb)
HDCD: High density (3.3–6.8Gb)
Graphics Research Laboratory
Illustration
Illustration
Photography
Photography
© Copyright 1996 by the Graphics Research
Laboratory, Inc. All rights reserved.
Permission is hereby given for private use of this
material WITH ATTRIBUTION ONLY.
No public presentation of this material is permitted
without the express written consent of the
Graphics Research Laboratory, Inc.
[email protected] • 718-499-1884 •FAX 718-499-1970
GRLab, 405 Fourth Street, Brooklyn NY 11215
CD-ROM
CD-ROM Statistics
Statistics
>> 28
28 million
million CD-ROM
CD-ROM drives
drives
>> 5,000
5,000 commercial
commercial titles
titles
>> 100
100 million
million CD-ROMs
CD-ROMs in
in print
print
Mass
Mass mkt
mkt consumer:
consumer: 500,000
500,000 units
units
Typical
Typical consumer
consumer title:
title: 20,000
20,000 units
units
Business-to-business:
100-1,000
Business-to-business: 100-1,000 units
units
Graphics Research Laboratory
Multimedia
Multimedia Data
Data Types
Types
–– (not
(notjust
justtext)
text)
COPYRIGHT
COPYRIGHT NOTICE
NOTICE
Graphics Research Laboratory
CD-ROM Basics
Typography
Typography
Graphics Research Laboratory
Graphics Research Laboratory
Hyperlinks
Hyperlinks
Sound
Sound
Animation
Animation
Video
Video
Transaction
Transaction
Six
Six Advantages
Advantages of
of
Interactive
Media
Interactive Media
Customization
Customization
Timeliness
Timeliness
Comprehensiveness
Comprehensiveness
Searchability
Searchability
Economy
Economy
Transaction
Transaction
1
CD-ROM Publishing • www.electric-pages.com • Page 2
Graphics Research Laboratory
CD-ROM
CD-ROM Applications
Applications
Text
Text and
and numeric
numeric reference
reference databases
databases
Illustration
Illustration and
and photography
photography archives
archives
Sound,
Sound, animation,
animation, video
video components
components
Direct
Direct response,
response, catalogs,
catalogs, retailing
retailing
Shovelware
Shovelware
Telecom
Telecom and
and print
print links
links
Graphics Research Laboratory
Costs
Costs of
of Development
Development
The
The Content
Content Cliché
Cliché
The
The Moviemaking
Moviemaking Analogy
Analogy
Designing
for
interactivity
Designing for interactivity
Illustrative
Illustrative vs
vs Narrative
Narrative
Video,
Video, Sound
Sound and
and Animation
Animation
Graphics Research Laboratory
Selling
Selling aa CD-ROM
CD-ROM
Packaging
Packaging
Marketing
Marketing
Distribution
Distribution
–– Retail:
Retail:Computer
Computerstore,
store,book
bookstore
store
–– BB to
to B:
B: Direct
Direct response
response
Customer
Customer Support
Support
Graphics Research Laboratory
Platform
Platform Paradox
Paradox
Designing,
Designing, authoring,
authoring, testing,
testing,
approving
on
approving on the
the Macintosh
Macintosh
Distributing
Distributing on
on the
the Multimedia
Multimedia PC
PC
–– 65:35
65:35 MPC:Mac
MPC:Mac
Graphics Research Laboratory
Creating
Creating aa CD-ROM
CD-ROM
Developing
Developing the
the database
database
–– Text
Text
–– Layout
Layout
–– Illustration
Illustration
Pre-mastering
Pre-mastering and
and testing
testing
CD-ROM
CD-ROM pressing
pressing
Desktop
Desktop CD-R
CD-R publishing
publishing
Graphics Research Laboratory
CD-ROM
CD-ROM Pricing
Pricing
When
When was
was the
the last
last time
time
you
you bought
bought aa $70
$70 book?
book?
$10
$10 to
to $40
$40 target
target price
price range
range
–– 55 foot
foot $10
$10 packs
packs
Sponsored
Sponsored and
and Ad
Ad Supported
Supported
Transactional
Transactional
2
CD-ROM Publishing • www.electric-pages.com • Page 3
Graphics Research Laboratory
Production
Production and
and Design
Design
Multimedia
Multimedia authoring
authoring
SGML
document
SGML document databases
databases
Scanned
Scanned page
page image
image databases
databases
Adobe
Adobe Acrobat
Acrobat hyperlinked
hyperlinked pages
pages
HTML
HTML
QuicktimeVR
QuicktimeVR and
and VRML
VRML
Graphics Research Laboratory
CD-ROM
CD-ROM Future:
Future: 1996–2001
1996–2001
<$100
<$100 double
double speed
speed drives
drives
<$1,000
<$1,000 Desktop
Desktop CD-R
CD-R
Multimedia
Multimedia Motherboards
Motherboards
–– MPEG,
MPEG,sound,
sound,CD-ROM
CD-ROMctrllrs
ctrllrs
Internet/CD-ROM
Internet/CD-ROM Links
Links
Virtual
Virtual Reality
Reality
3