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CD-ROM Publishing • www.electric-pages.com • Page 1 Graphics Research Laboratory CD-ROM Publishing: Opportunities and Challenges Jack Jack Powers Powers Director, Director,Graphics GraphicsResearch ResearchLaboratory Laboratory Publisher, Publisher, www.electric-pages.com www.electric-pages.com Graphics Research Laboratory Compact Compact Disk, Disk, Read-Only Read-Only Memory Memory 676 676 megabytes megabytes (120,000 (120,000 A4 A4 pages) pages) Mac, Windows MPC, Hybrids Mac, Windows MPC, Hybrids CD-I: CD-I: Compact Compact Disk Disk Interactive Interactive CD-R: CD-R: Compact Compact Disk Disk Recordable Recordable HDCD: High density (3.3–6.8Gb) HDCD: High density (3.3–6.8Gb) Graphics Research Laboratory Illustration Illustration Photography Photography © Copyright 1996 by the Graphics Research Laboratory, Inc. All rights reserved. Permission is hereby given for private use of this material WITH ATTRIBUTION ONLY. No public presentation of this material is permitted without the express written consent of the Graphics Research Laboratory, Inc. [email protected] • 718-499-1884 •FAX 718-499-1970 GRLab, 405 Fourth Street, Brooklyn NY 11215 CD-ROM CD-ROM Statistics Statistics >> 28 28 million million CD-ROM CD-ROM drives drives >> 5,000 5,000 commercial commercial titles titles >> 100 100 million million CD-ROMs CD-ROMs in in print print Mass Mass mkt mkt consumer: consumer: 500,000 500,000 units units Typical Typical consumer consumer title: title: 20,000 20,000 units units Business-to-business: 100-1,000 Business-to-business: 100-1,000 units units Graphics Research Laboratory Multimedia Multimedia Data Data Types Types –– (not (notjust justtext) text) COPYRIGHT COPYRIGHT NOTICE NOTICE Graphics Research Laboratory CD-ROM Basics Typography Typography Graphics Research Laboratory Graphics Research Laboratory Hyperlinks Hyperlinks Sound Sound Animation Animation Video Video Transaction Transaction Six Six Advantages Advantages of of Interactive Media Interactive Media Customization Customization Timeliness Timeliness Comprehensiveness Comprehensiveness Searchability Searchability Economy Economy Transaction Transaction 1 CD-ROM Publishing • www.electric-pages.com • Page 2 Graphics Research Laboratory CD-ROM CD-ROM Applications Applications Text Text and and numeric numeric reference reference databases databases Illustration Illustration and and photography photography archives archives Sound, Sound, animation, animation, video video components components Direct Direct response, response, catalogs, catalogs, retailing retailing Shovelware Shovelware Telecom Telecom and and print print links links Graphics Research Laboratory Costs Costs of of Development Development The The Content Content Cliché Cliché The The Moviemaking Moviemaking Analogy Analogy Designing for interactivity Designing for interactivity Illustrative Illustrative vs vs Narrative Narrative Video, Video, Sound Sound and and Animation Animation Graphics Research Laboratory Selling Selling aa CD-ROM CD-ROM Packaging Packaging Marketing Marketing Distribution Distribution –– Retail: Retail:Computer Computerstore, store,book bookstore store –– BB to to B: B: Direct Direct response response Customer Customer Support Support Graphics Research Laboratory Platform Platform Paradox Paradox Designing, Designing, authoring, authoring, testing, testing, approving on approving on the the Macintosh Macintosh Distributing Distributing on on the the Multimedia Multimedia PC PC –– 65:35 65:35 MPC:Mac MPC:Mac Graphics Research Laboratory Creating Creating aa CD-ROM CD-ROM Developing Developing the the database database –– Text Text –– Layout Layout –– Illustration Illustration Pre-mastering Pre-mastering and and testing testing CD-ROM CD-ROM pressing pressing Desktop Desktop CD-R CD-R publishing publishing Graphics Research Laboratory CD-ROM CD-ROM Pricing Pricing When When was was the the last last time time you you bought bought aa $70 $70 book? book? $10 $10 to to $40 $40 target target price price range range –– 55 foot foot $10 $10 packs packs Sponsored Sponsored and and Ad Ad Supported Supported Transactional Transactional 2 CD-ROM Publishing • www.electric-pages.com • Page 3 Graphics Research Laboratory Production Production and and Design Design Multimedia Multimedia authoring authoring SGML document SGML document databases databases Scanned Scanned page page image image databases databases Adobe Adobe Acrobat Acrobat hyperlinked hyperlinked pages pages HTML HTML QuicktimeVR QuicktimeVR and and VRML VRML Graphics Research Laboratory CD-ROM CD-ROM Future: Future: 1996–2001 1996–2001 <$100 <$100 double double speed speed drives drives <$1,000 <$1,000 Desktop Desktop CD-R CD-R Multimedia Multimedia Motherboards Motherboards –– MPEG, MPEG,sound, sound,CD-ROM CD-ROMctrllrs ctrllrs Internet/CD-ROM Internet/CD-ROM Links Links Virtual Virtual Reality Reality 3