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Ethos, Pathos, and Logos Words to Know: Claim: argument Data: evidence Warrant: reasoning with logic Ethos Related to the English word Ethics. Refers to the trustworthiness of the speaker/writer. Ethos is an effective persuasive strategy-when we believe the speaker does not intend to do us harm, we are more willing to listen. Example: Doctors give us medical advice we may not fully understand, but we trust and believe they know what they are talking about. Pathos Related to the words pathetic, sympathy and empathy. When you accept a claim or argument based on how it makes you feel w/out fully analyzing the rationale behind the claim, you are acting on pathos. (emotion) Can be considered manipulative, but is an effective persuasion tool. Appeals to human connection and emotion. Successful use of this technique touches a nerve and compels people to not only listen, but to also take action. Logos Greek word meaning Logic. Any attempt to appeal to the intellect. Everyday arguments rely heavily on ethos and pathos, but academic arguments rely more on logos. Logical chains of reasoning (evidence) must support all claims. Using Ethos, Pathos, and Logos: Write 3 separate notes to my daughters to persuade them to wear warmer clothing in the Winter months. Each note should focus on utilizing a different persuasive appeal. Persuade them using Ethos (credibility) Persuade them using Pathos (emotion) Persuade them using Logos (logic) Dear, Kayleigh, Emma, and Christa