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RAJ SETHURAMAN Curriculum Vitae PERSONAL DATA Business Address Home Address Department of Marketing Southern Methodist University Edwin L. Cox School of Business P.O. Box 750333 Dallas, TX 75275-0333 Phone: (214) 768-3403 E-mail: [email protected] 3629 Mistyglen Drive Plano, TX 75025 Phone: (972) 208-1012 Educational Background Ph.D. May 1989; Northwestern University Major Field: Marketing AMA Doctoral Consortium Fellow M.B.A. May 1981; Indian Institute of Management, Calcutta Major Fields: Marketing, Operations Research B. Tech May 1979; Regional Engineering College, Trichy Major Field: Chemical Engineering University Rank Holder Work Experience 2011 - Professor and Marilyn & Leo F. Corrigan Professor of Marketing 2008 - Executive Director, SMU-Cox Center for Marketing Management Studies 2008 - Chair, Department of Marketing, Southern Methodist University 2003 – 2010 Associate Professor, Department of Marketing, Southern Methodist University 1997 - 2003 Assistant Professor, Department of Marketing, Southern Methodist University 1989-97 Assistant Professor, Department of Marketing, University of Iowa 1981-84 Sales Officer and Marketing Analyst Hindustan Petroleum, India (affiliate of Exxon Chemicals, U.S.A.) Professional Associations Academy of Marketing Science American Marketing Association Institute for Operations Research and the Management Sciences R. Sethuraman Page 2 RESEARCH General Research Interests Competition between national brands and store brands; Promotion strategies; Brand equity; Empirical Generalizations; Game theory; Econometric models. Awards / Grants / Honors / Recognition 2015 Appointed associate editor - Journal of Retailing 2014 Keynote speaker – International Conference on National Brand & Private Label Marketing, Barcelona, Spain 2014 Keynote speaker – North American Society of Marketing Educators of India Conference, Chennai, India 2014 Nominated finalist for Chief Editor - Journal of Retailing 2014 Nominated for Altshuler Distinguished Professor Award for best MBA teaching 2012 Paul E. Green award for the best paper in the Journal of Marketing Research that demonstrates the greatest contribution to the practice of marketing (finalist). 2011 Listed in Social Science Research Network’s Top 10 Downloads (Advertising) 2010 Outstanding Reviewer Award – Journal of Retailing 2010 Eugene T. Byrne Endowed Faculty Teaching Innovation Award 2009 Listed in Social Science Research Network’s Top 10 Downloads (Marketing) 2008 Leo F. Corrigan Jr. Faculty Research Fellowship 2007 Marilyn R. and Leo F. Corrigan Jr. Professorship 2007 Marketing Science Institute Grant 2007 Listed in Social Science Research Network’s Top 10 Downloads (SMU) 2006 Marilyn and Leo F. Corrigan Jr. Professorship 2006 Best Reviewer Award – Journal of Retailing 2006 Ford Fellowship - University research award 2005 Marilyn and Leo F. Corrigan Jr. Professorship 2004 William R. Davidson Award for the best paper in Journal of Retailing (2nd place) 2003 Listed in Social Science Research Network’s Top 10 Downloads (All-Time Hits) in marketing 2003 Research Excellence Award, SMU Cox School of Business 2003 Fortune Casuals Educator’s Fellowship awarded by the Wal-Mart Center for Retailing Excellence, University of Arkansas 2002 Leo F. Corrigan Jr. Faculty Research Fellowship 2001 Leo F. Corrigan Jr. Faculty Research Fellowship 2000 SMU University Research Council Grant R. Sethuraman Page 3 1999 Pease Foundation Grant for Private Labels Research 1999 Sheth Foundation Award for the best article in Journal of the Academy of Marketing Science published in 1998. 1997 Citation of Excellence – Highest Quality Rating Award from ANBAR – a British Research Association that reviews articles from top journals. 1996 John. D.C. Little award for the best marketing paper in Marketing Science/Management Science published in 1995 (Co-Winner). 1996 William F. O’Dell award for the best paper in Journal of Marketing Research (1991) that has made the greatest lasting contribution to the marketing literature over five years (Runner-up finalist). 1995 Midwest Resources Summer Research Grant, University of Iowa 1994 National Competitive Grant on Pricing Research sponsored by the Marketing Science Institute and Philip Morris. 1994 College of Business Summer Research Grant, University of Iowa 1993 Central Investment Fund for Research Enhancement Grant 1993 Marketing Science Institute Grant 1990 Marketing Science Institute Grant Journal Articles 1. Sethuraman, Raj and Katrijn Gielens (2014), “Determinants of Store Brand Share,” Journal of Retailing, 90 (June), 141-153. 2. Sethuraman, Raj and Jagmohan Raju (2013), Raj Sethuraman and Jagmohan Raju, "The Competition Between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions," Foundations and Trends® in Marketing 7, no. 1: 1‐108. http://dx.doi.org/10.1561/1700000029 (invited review article) 3. Sethuraman, Raj, Gerard Tellis, and Richard Briesch (2011), “How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities,” Journal of Marketing Research, 47 (June) 457-471. Finalist for the Paul E. Green award for the best paper in Journal of Marketing Research that demonstrates the greatest potential to contribute to the practice of marketing research. Listed in Social Science Research Network’s Top 10 Downloads (Advertising) Reprinted in French as “À quel point la publicité est-elle efficace?: généralisations à partird'une méta-analyse de l'élasticité publicitaire des marques,” Recherche et applications en marketing, 26 (2), 113-140. 4. Sethuraman, Raj (2009), “Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models,” Marketing Science, 28 (4), 759-781. 5. Sethuraman, Raj, Roger Kerin, and William Cron (2005), “A Field Study Comparing Online and Offline Data Collection Methods for Identifying Product Attribute Preferences Using Conjoint Analysis,” Journal of Business Research, 58 (May), 602-610. R. Sethuraman Page 4 6. Sethuraman, Raj and A. Parasuraman (2005), “Succeeding in the Big Middle Through Technology,” Journal of Retailing, 81(2), 107-111. Invited article. Excerpts featured in brandchannel.com, December 2006. 7. Sethuraman, Raj (2003), “Measuring National Brands’ Equity over Store Brands,” Review of Marketing Science, 1 (2), 1-26. Listed in Social Science Research Network’s Top 10 Downloads (All-Time Hits) in marketing in the first week of publication. Number of downloads in first week: 157. Number of downloads till August 2010: 1946. 8. Sethuraman, Raj and Gerard Tellis (2002), “Does Manufacturer Advertising Suppress or Stimulate Retail Price Promotion? Analytical Model and Empirical Analysis,” Journal of Retailing, 78 (4), 253-263. This article received an honorable mention (2nd place) for the William R. Davidson award for the best paper in Journal of Retailing. 9. Sethuraman, Raj and V. Srinivasan (2002), “The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects,” Journal of Marketing Research, 39 (August), 379-386. 10. Sethuraman, Raj, V. Srinivasan, and Doyle Kim (1999), “Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations,” Marketing Science, 18 (1), 23-41. 11. Sethuraman, Raj and Catherine Cole (1999), "Factors Influencing the Price Premiums that Consumers Pay for National Brands over Store Brands?” Journal of Product and Brand Management, 8 (4), 340-351. This project won a national competitive grant from the Marketing Science Institute. 12. Kerin, Roger and Raj Sethuraman (1999), “Revisiting Marketing’s Lawlike Generalizations: A Comment,” Journal of the Academy of Marketing Science, 27 (Winter), 101-104. Invited article 13. Kerin, Roger and Raj Sethuraman (1998), “Exploring the Brand Value – Shareholder Value Nexus for Consumer Goods Companies,” Journal of the Academy of Marketing Science, 26 (Fall), 260-273. Lead article. This paper won the Sheth Foundation Award for the best article in Journal of the Academy of Marketing Science. Also reprinted in “Debates in Brand Management” edited by Francesca Dall’Olmo Riley, SAGE Publications, Dec 2009. R. Sethuraman Page 5 Reprinted in F. Riley, “Debates in Brand Management,” SAGE Publications, 2009. 14. Sethuraman, Raj (1996), "A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands," Journal of Marketing Research, 33 (November), 399-409. This article received a Citation of Excellence and given the Highest Quality Rating by ANBAR – a British Research Association. 15. Sethuraman, Raj (1995), “A Meta-Analysis of National Brand and Store Brand CrossPromotional Price Elasticities,” Marketing Letters, 6 (4), 275-286. Summarized version of this paper published by invitation in Stores, January 1996, p. RR6-7. 16. Raju, Jagmohan, Raj Sethuraman, and Sanjay Dhar (1995), "The Introduction and Performance of Store Brands," Management Science, 41 (June), 957-978. This article won the John. D. C. Little award for the best marketing paper in Marketing Science/Management Science. 17. Raju, Jagmohan, Raj Sethuraman, and Sanjay Dhar (1995), "National Brand – Store Brand Price Differential and Store Brand Market Share," Pricing Strategy & Practice: An International Journal, 3 (2), 17-24. 18. Sethuraman, Raj, Cathy Cole and Dipak Jain (1994), "Analyzing the Effect of Information Format and Task on Cutoff Search Strategies," Journal of Consumer Psychology, 3 (2), 103-136. Lead article 19. Sethuraman, Raj and John Mittelstaedt (1992), "Coupons and Private Labels: A CrossCategory Analysis of Grocery Products," Psychology & Marketing, 9 (6), 487-500. 20. Sethuraman, Raj and Gerard J. Tellis (1991), "An Analysis of the Tradeoff Between Advertising and Price Discounting," Journal of Marketing Research, 28 (May), 160-174. This article was the runner-up finalist for the 1996 William F. O’Dell award for the best paper in Journal of Marketing Research published in 1991 that has made the greatest lasting contribution to the marketing literature over five years. 21. Sethuraman, Raj, James C. Anderson, and James A. Narus (1988), "Partnership Advantage and its Determinants in a Distributor and Manufacturer Working Relationships," Journal of Business Research, 17 (4), 327-347. R. Sethuraman Page 6 Other Publications / Completed Works 1. Voleti, Sudhir and Raj Sethuraman (2015), “Are National Brands more Promotion Elastic than Store Brands?” Advances in National Brand and Private Label Marketing, Second International Conference Proceedings, Springer, Germany (pp. 63-70) 2. Sethuraman, Raj (2015), “Empirical Generalizations on Advertising and Private Labels,” contributions in Empirical Generalizations about Marketing Impact (2nd ed.), Marketing Science Institute, Boston, MA. (Forthcoming) 3. Sethuraman, Raj and Jagmohan Raju (2012), “Private Label Strategies – Myths and Realities,” Handbook of Marketing Strategy, Edward Elgar Publishing Ltd., Glasgow, U.K. (pp. 318-335). 4. Sethuraman, Raj (2009), “Empirical Generalizations on Price Promotions and Private Labels,” contributions in Empirical Generalizations about Marketing Impact, Marketing Science Institute, Boston, MA (pp. 58-67). 5. Sethuraman, Raj (2008), “There is Nothing More Practical than the Practice of Theory: What Practitioners Think about Theoretical Results on National Brand – Store Brand Competition,” Marketing Science Institute Special Report No. 08-209 (November). This paper was a featured article in Insights (Winter 2009, p.8), a widely circulated newsletter of the Marketing Science Institute. 6. Sethuraman, Raj (2006), “Private Label Marketing Strategies in Packaged Goods; Management Beliefs and Research Insights,” Marketing Science Institute Working Paper No. 06-108 (June). 7. Fox, Edward J. and Raj Sethuraman (2005), “Retail Competition,” invited book chapter in Retailing in the 21st Century, Springer, Heidelberg: Germany, pp. 193-210. 8. Sethuraman, Raj (2004), “Positioning Store Brands against National Brands: Get Close or Keep a Distance?” SMU-Cox School of Business Working Paper. 9. Sethuraman, Raj (2000), “What Makes Consumers Pay More for National Brands than for Store brands: Image or Quality?” Marketing Science Institute Working Paper No. 00-110 (November). Featured article in Insights (2003), a widely circulated newsletter of the Marketing Science Institute. 10. Sethuraman, Raj and Catherine Cole (1997), "Why Do Consumers Pay More for National Brands over Store Brands? Marketing Science Institute Working Paper No. 97-127 (December). 11. Sethuraman, Raj (1995), "National Brand and Store Brand Price Competition: Who Hurts Whom?" Marketing Science Institute Technical Working Paper No. 95-105. R. Sethuraman Page 7 12. Sethuraman, Raj (1992), "The Effect of Marketplace Factors on Private Label Penetration in Grocery Products," Marketing Science Institute Working Paper No. 92-128. 13. Sethuraman, Raj (1991), “Analysis of National Brand – Store Brand Competition,” Working Paper, University of Iowa, Iowa City, IA. Works-in-Progress Sethuraman, Raj, “The Effect of Consumer Brand Equity on Firm Brand Value: Insights from Equilibrium Analysis.” Roy, Subhadip, Rashmita Saran and Raj Sethuraman, “Who loves fashion shopping? A study of demographic and personality factors in the Indian market and implications for fashion retailing,” Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Raj Sethuraman, The Effect of Assortment Size Reduction on Store Switching and Implications for Delisting National Brands in Grocery Products.” Citations / Appearances in Business Media The Wall Street Journal, Dallas Morning News, Chicago Tribune, Des Moines Register, Orange County Register, KCRG TV, Channel 4 Dallas, Good Day Dallas, KPNI-Dallas, KRLD – Dallas, WFAA Dallas – Channel 8 (ABC), Canadian Radio Station, and several other business media. Research Presentations Voleti, Sudhir and Raj Sethuraman (2015), “Are National Brands more Promotion Elastic than Store Brands?” Advances in National Brand and Private Label Marketing: Second International Conference, June Sethuraman, Raj (2014), “How good are manifest premium measures in capturing latent brand equity? A theoretical exploration,” paper presented at the North American Society of Marketing Educators of India conference, Chennai, India, December. Sethuraman, Raj and Katrijn Gielens (2014), “Determinants of Store Brand Share,” paper presented at the Advances in National Brands & Private Labels Conference in Barcelona, Spain, June. Sethuraman, Raj (2014), “How good are manifest premium measures in capturing latent brand equity?” paper presented at the Marketing Science Conference, Atlanta, GA, June (also Session Chair) Sethuraman, Raj, Richard Briesch, and William Dillon (2013), “The Effect of Consumer Brand Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,” presented at the Great Lakes Institute Marketing Conference, Chennai, India, December (also Session Chair). R. Sethuraman Page 8 Sethuraman, Raj, Richard Briesch, and William Dillon (2013), “The Effect of Consumer Brand Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,” paper presented at the Marketing Science Conference, Istanbul, Turkey, July. Voleti, Sudhir and Raj Sethuraman (2013), “Are price elasticity, promotional elasticity, and brand equity higher or lower for national brands than for store brands? A Cross-Retailer Empirical Study,” invited guest presentation at the Marketing Modeling Camp University of North Carolina at Chapel Hill, April. Voleti, Sudhir and Raj Sethuraman (2012), “Are price elasticity, promotional elasticity, and brand equity higher or lower for national brands than for store brands? A Cross-Retailer Empirical Study,” paper presented at the Marketing Conference, Chennai, India, December (also Session Chair). Sethuraman, Raj, Richard Briesch, and William Dillon (2012), “The Effect of Consumer Brand Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,” paper presented at the Marketing Science Conference, Boston, June. Sethuraman, Raj, Richard Briesch, and William Dillon (2011), “The Effect of Consumer Brand Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,” invited presentation, University of Texas at Arlington, November. Sethuraman, Raj, Gerard Tellis, and Richard Briesch (2010), “Updating Empirical Generalizations on Econometric Estimates of Advertising Elasticity.” Invited presentation, Conference on Marketing Research and Marketing Models, Stanford University, March. Sethuraman, Raj, Gerard Tellis, and Richard Briesch (2009), “New and Enduring Empirical Generalizations on Econometric Estimates of Advertising Elasticity,” paper presented at the Marketing Science Conference, Ann Arbor, Michigan, June. Sethuraman, Raj (2009), “Exploring the Relationships among Brand Equity Measures: An Equilibrium Analysis,” paper presented at the Marketing Conference, University of Texas at Dallas, February. Sethuraman, Raj and Gerard Tellis (2008), “Have the Patterns of Advertising Elasticities Changed Since the Eighties?” Paper presented at the Empirical Generalizations in Advertising (By Invitation only) Conference: Wharton School – University of Pennsylvania, December. Sethuraman, Raj (2008), “Exploring the Relationships among Brand Equity Measures: An Equilibrium Analysis,” paper presented at the Marketing Science Conference, Vancouver, Canada, June. Sethuraman, Raj (2007), “Are High-Priced/High-Share Brands Discounted More Frequently and Deeply than Low-Priced/Low-Share Brands?” Presented at the Fall Seminar, SMU – Cox Marketing Department, November. R. Sethuraman Page 9 Sethuraman, Raj and BPS Murthi (2007), “TIEing up Empirical Generalizations in Price Promotion Decisions,” paper presented at the Marketing Science Conference, Singapore, June. Sethuraman, Raj and BPS Murthi (2007), “TIEing up Empirical Generalizations in Price Promotion Decisions,” paper presented at the Academy of Marketing Science Conference, Miami, May. Sethuraman, Raj and BPS Murthi (2007), “TIEing up Empirical Generalizations in Price Promotion Decisions,” paper presented at the Frank Bass Memorial Conference, Dallas, March. Sethuraman, Raj (2006), “Private Label Marketing Strategies in Packaged Goods; Management Beliefs and Research Insights,” paper presented at the Marketing Science Conference, Pittsburgh, June. Sethuraman, Raj (2005), “Combining Engineering (Cost) and Marketing (Conjoint) Inputs in Making Optimal Product Line Decisions,” paper presented at the conference on Innovative New Product Development - Engineering Meets Marketing: Chennai, India, December. Sethuraman, Raj (2005), “Review of Mathematical Models of National Brand vs. Store Brand Competition.” Paper presented at the Marketing Science Conference, Atlanta, June. Sethuraman, Raj (2004), “Profitable Private Label Marketing Strategies: Insights from Past Research and an Agenda for Future Research.” Paper presented at the Marketing Science Conference, Rotterdam, June. Sethuraman, Raj and William R. Dillon (2003), “An Integrative Approach for Assessing Brand Equity,” presented at the Marketing Science Conference, Baltimore, June. Sethuraman, Raj (2002), “Positioning of Store Brands,” invited Presentation, University of Houston, October. Sethuraman, Raj and William R. Dillon (2002), “An Integrative Approach for Assessing Brand Equity,” presented at the Marketing Science Institute conference, Dallas, October. Sethuraman, Raj (2002), “Profitable Private Label Marketing Strategies: Insights, Extensions and Future Research Directions,” paper presented at the Marketing Science Conference, Edmonton, Canada, June. Sethuraman, Raj (2002), “How Should Retailers Position their Store Brands?” paper presented at the Marketing Science Conference, Edmonton, Canada, June. Sethuraman, Raj (2001), “How Should Store Brands be Marketed? Insights from Past Research and an agenda for Future Research,” paper presented at the Marketing Science Conference, Wiesbaden, Germany, July. R. Sethuraman Page 10 Sethuraman, Raj and V. Srinivasan (2000), “The Asymmetric Share Effect: An Empirical Generalization on Absolute Cross-Price Effects,” paper presented at the Marketing Science Conference, Los Angeles, June. Sethuraman, Raj, and Gerard J. Tellis (2000), "Are Manufacturer Advertising and Retail Price Promotions Complements or Substitutes? A Cross-Category Analysis,” paper presented at the Marketing Science Conference, Los Angeles, June. Sethuraman, Raj (2000), ““What Makes Consumers Pay More for National Brands than for Store Brands --Image or Quality?” Invited Presentation, University of Houston, March. Sethuraman, Raj (1999), “The Influence of Perceived Quality on Premium Willing to Pay for National Brands over Store Brands,” Marketing Science Conference, Syracuse, May. Sethuraman, Raj, V. Srinivasan and Doyle Kim (1999), “Asymmetric and Neighborhood CrossPrice Effects,” Australian Graduate School of Management, Sydney (invited presentation), March. Sethuraman, Raj, V. Srinivasan and Doyle Kim (1998), “Asymmetric and Neighborhood CrossPrice Effects: Some Empirical Generalizations,” presented at the Marketing Science Conference, Paris, June. Sethuraman, Raj, V. Srinivasan and Doyle Kim (1997), “Asymmetric and Neighborhood CrossPrice Effects: Joint Estimation for Testing Empirical Generalizability,” paper presented at INFORMS, Dallas (October). Sethuraman, Raj and Doyle Kim (1997), “Empirical Generalizations in Patterns of Cross-Price Elasticities: Are there Asymmetric and Neighborhood Promotion Effects?” Marketing Science conference, Berkeley, California, March. Sethuraman, Raj and Doyle Kim (1996), “Do Large-Share Brands and High-Priced Brands Really Have Market Power? An Analysis of Asymmetric Switching,” Marketing Science conference, Gainesville, Florida, March. Sethuraman, Raj (1995), “An Empirical Investigation of Own and Cross Promotional Price Elasticities,” INFORMS conference, New Orleans, October (Session Chair). Sethuraman, Raj and Catherine Cole (1995), "Going Beyond Quality Differential in Understanding Perceived Value: Marketing Science Institute, September. Sethuraman, Raj (1994), "Price Promotions and Private Label Sales: Test of Asymmetric and Threshold Effects," Marketing Science Conference, Tucson, March. Raju, Jagmohan, Raj Sethuraman, and Sanjay Dhar (1994), "The Introduction and Performance of Store Brands," Marketing Science Conference, Tucson, March. Sethuraman, Raj and Gerald J. Tellis (1993), "To Tell or Not to Tell What is on Discount," Marketing Science Conference, St. Louis, March. R. Sethuraman Page 11 Batra, Rajiv and Raj Sethuraman (1993), "Competing Against Private Labels," invited presentation, QUEST Associates, Orlando, February. Sethuraman, Raj (1992), “Recent Advances in Price-Advertising Strategies.” presented in Bangalore, Delhi, Bombay - India, July-August. Sethuraman, Raj (1992), "The Effect of Marketplace Factors on Private Label Penetration," Marketing Science Conference, London, July. Sethuraman, Raj (1991), "Price/Advertising Tradeoff and the Correlation of Elasticities," Marketing Science Conference, Delaware, March. Sethuraman, Raj and Catherine A. Cole (1991), "To Process By Brand Or By Attribute: An Analysis of Cut-Off Strategies," Marketing Science Conference, Delaware, March. Sethuraman, Raj and John Totten (1990), "Store Brand Penetration: Causes and Effects," Marketing Science Conference, Champaign, March. Sethuraman, Raj and Gerard J. Tellis (1989), "The Determinants of Market Responsiveness to Price and Advertising," TIMS Conference, NY, October. Sethuraman, Raj and Anne C. Coughlan (1988), "Analysis of National Brand/Store Brand Competition," ORSA/TIMS Conference, Denver, October. TEACHING University Courses: Marketing Management – MBA, BBA, and Executive seminars Marketing Research – MBA, BBA and Executive seminars Customer Insights -- MBA Database Marketing -- MBA Industrial Marketing - undergraduate/graduate Introduction to Marketing - BBA (Coordinator) Sales Management - BBA Marketing Models - Ph.D. seminar Multivariate Analysis for Marketing - MSBA Multivariate Applications - Ph.D. seminar Executive Programs: Competitive Strategy – Initiative for Competitive Inner City, Boston Brand Equity – Graduate Marketing Certificate Program, SMU Segmentation and Pricing – Summer Business Institute, SMU Marketing Research – JC Penney/Aegon and several other companies Private label marketing – Indian School of Business, Hyderabad, India Price &Advertising strategies – Several companies in India Cases written: Apple iPad – 2010 (short case) Chevrolet, Europe – 2009 (with Roger Kerin, published in Strategic Marketing Problems, Pearson Publications, 12th Ed. ) 7-Eleven New Store Location – 2005 (with Roger Kerin) Pepsi Aquafina – 2002 (short case) R. Sethuraman Page 12 Gillette Mach3 – 2001 Rubbermaid Trash bags – 2001 (short case) Gillette Sensor (with Teaching Note) - 1991 Recognition: Nominated for Altshuler Distinguished Professor Award (MBA) - 2014 Eugene T. Byrne Teaching Innovation Award - 2010 Associate Dean’s list of superior teachers - 1999, 2000 Content expert in Marketing –2002: Jones International University (first accredited online university). SERVICE Services at Southern Methodist University University: Chair - President’s Commission on Status of Racial Minorities, 2003-2005 Chair – Presidential Scholars Interview Team, 2007, 2013External Evaluator – SMU Statistics Department, 2012-13 Member-University Research Council, 2015 - present Member – President’s Special Working Group on Racial Minorities, 2013 Member-President’s Commission on Substance Abuse Prevention, 2011 Member-University Admissions Council, 2005 – 2014 Member-Education Abroad Council, 2011 - present Member-Free Elective Transfer Committee, 2009 - 13 Member-Senate subcommittee on Admissions and Aid, 2009 - 14 Member - Semester Online Committee, 2013 - 14 Member – Presidential Scholars Selection Committee, 2004, 2009Member – Faculty Senate, 2005 - 2008 Member – Strategic Enrolment Management Committee, 2003-2006 Member-President’s Commission on Status of Racial Minorities,1998-2003 College: Chair – BBA Policy Planning Committee, 2009 - present Member – Director of Placement Search Committee, 2010 Member – Global Leadership Program Team, 2003-2006, 2009 Member: M.S. in Management Program Committee, 2005 Member – BBA Policy Planning Committee, 2002-2008 Judge - Cox Brand Marketing Case Competition, 2002 Member - AACSB Self-Study Committee, 2000 Department: Chair, 2008 - present Faculty Advisor - SMU Marketing Association, 1997-2003 Member - Committee on Launching MS in Business Analytics, 2012Member – Marketing Scholars Selection Committee, 2009Member - Departmental Committee on Internship Development - 2008 Member - Departmental Committee on Recruiting, 2002-2003, 2006Member – Subcommittee on undergraduate capstone marketing, 2002 Member - Subcommittee for undergraduate curriculum, 1998 Supervised independent studies for 17 students, 1997-2012. R. Sethuraman Page 13 In addition, supervised over 100 student marketing projects for various organizations in the DFW area and several SMU departments. Services at University of Iowa Member: Faculty Recruitment Committee, 1994-1995 Strategic Planning Committee, 1995-96 Computing Services Committee, 1993-94 Dean’s Search Committee - dept. assistant professor representative, 1994 Ph.D. Admissions Committee, 1990 - 94 Ph.D. Comprehensive Exams Committee, 1989-96 Ph.D. Dissertation Committee for eight students Chair: College of Business MBA Core Committee, Fall 1994 Services to Academic Profession Associate Editor Journal of Retailing, Ad-hoc Area Editor Marketing Science Editorial Board: Journal of Marketing Research, Marketing Science, Review of Marketing Science, Journal of Modeling in Management Track Chair: Academy of Marketing Science Conference – 1999, 2007 Session Chair: Marketing Science Conference – 2002, 2003, 2006, 2007, 2014 AMA Winter Educators Conference – 1999 ORSA/TIMS Conference – 1995 Several marketing Conferences in India and USA – 2003 - 2013 Ad-hoc Reviewing Journals: Management Science, Journal of Marketing, Journal of Business Research, Journal of Consumer Psychology International Journal for Research in Marketing Psychology and Marketing, Sloan Management Review Journal of Economics & Management Strategy Journal of Business & Economic Statistics, Journal of Business Research Journal of the Academy of Marketing Science, Decision Sciences Journal of Interactive Marketing, Applied Stochastic Models in Business Journal of Marketing Theory and Practice, Jl. of Hospitality Management European Review of Agricultural Economics, Asian Management Review, Decision Support Systems, and several others Tenure Decision: External Reviewer, Long Island University, 2012. External Reviewer, Indiana University, 2003. Ph.D. Thesis: Committee member, Tilburg University, Netherlands, 2011-12 Committee member, University of New South Wales, Australia, 2007 Conferences: AMA Summer Educators Conference - 1991, 1994, 1995, 2000-08 R. Sethuraman Page 14 AMA Winter Educators Conference – 1997, 1999, 2006 MSI Conference on Competitive Response – 2000 MSI Conference on Linking Marketing to Financial Performance -- 2002 Grants/Contests: AMA Doctoral Dissertation Contest – 2001, 2002, 2008 Marketing Science Institute Dissertation Contest -1994,1999-2002, 2006-7 Shankar-Spiegel award for Journal of Interactive Marketing - 2014 Levy and Weitz Doctoral Dissertation in Retailing Contest – 2005-2008 University Grants Committee – Hong Kong, China: 2001-2002. Dallas/Ft.Worth Interactive Marketing Association Awards-2001 Social Science and Humanities Research Council of Canada –1997 Fonds FCAR – A Canadian government organization - 1995 Books: Marketing Research – John Wiley, Harper Collins, O’Donnell Sales Management - PWS Kent Publishing Principles of Marketing - Prentice Hall Strategic Marketing Management - West Publishing Service to Public Community Founder-President: Charity through Art Foundation (www.chaartfoundation.org) Member/volunteer: Several non-profit organizations. Consulting Services Ad-hoc consultant: George W. Bush Institute Center for Non-profit Management Samsung Telecommunications KPMG Peat Marwick Law Firm Highland Park United Methodist Church QUEST – a consortium of leading manufacturers and advertising agencies 11/15