Download Sethuraman, Raj

RAJ SETHURAMAN
Curriculum Vitae
PERSONAL DATA
Business Address
Home Address
Department of Marketing
Southern Methodist University
Edwin L. Cox School of Business
P.O. Box 750333
Dallas, TX 75275-0333
Phone: (214) 768-3403
E-mail: [email protected]
3629 Mistyglen Drive
Plano, TX 75025
Phone: (972) 208-1012
Educational Background
Ph.D.
May 1989; Northwestern University
Major Field: Marketing
AMA Doctoral Consortium Fellow
M.B.A.
May 1981; Indian Institute of Management, Calcutta
Major Fields: Marketing, Operations Research
B. Tech
May 1979; Regional Engineering College, Trichy
Major Field: Chemical Engineering
University Rank Holder
Work Experience
2011 -
Professor and Marilyn & Leo F. Corrigan Professor of Marketing
2008 -
Executive Director, SMU-Cox Center for Marketing Management Studies
2008 -
Chair, Department of Marketing, Southern Methodist University
2003 – 2010
Associate Professor, Department of Marketing, Southern Methodist University
1997 - 2003
Assistant Professor, Department of Marketing, Southern Methodist University
1989-97
Assistant Professor, Department of Marketing, University of Iowa
1981-84
Sales Officer and Marketing Analyst
Hindustan Petroleum, India (affiliate of Exxon Chemicals, U.S.A.)
Professional Associations
Academy of Marketing Science
American Marketing Association
Institute for Operations Research and the Management Sciences
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RESEARCH
General Research Interests
Competition between national brands and store brands; Promotion strategies; Brand equity;
Empirical Generalizations; Game theory; Econometric models.
Awards / Grants / Honors / Recognition
2015
Appointed associate editor - Journal of Retailing
2014
Keynote speaker – International Conference on National Brand & Private Label
Marketing, Barcelona, Spain
2014
Keynote speaker – North American Society of Marketing Educators of India
Conference, Chennai, India
2014
Nominated finalist for Chief Editor - Journal of Retailing
2014
Nominated for Altshuler Distinguished Professor Award for best MBA teaching
2012
Paul E. Green award for the best paper in the Journal of Marketing Research that
demonstrates the greatest contribution to the practice of marketing (finalist).
2011
Listed in Social Science Research Network’s Top 10 Downloads (Advertising)
2010
Outstanding Reviewer Award – Journal of Retailing
2010
Eugene T. Byrne Endowed Faculty Teaching Innovation Award
2009
Listed in Social Science Research Network’s Top 10 Downloads (Marketing)
2008
Leo F. Corrigan Jr. Faculty Research Fellowship
2007
Marilyn R. and Leo F. Corrigan Jr. Professorship
2007
Marketing Science Institute Grant
2007
Listed in Social Science Research Network’s Top 10 Downloads (SMU)
2006
Marilyn and Leo F. Corrigan Jr. Professorship
2006
Best Reviewer Award – Journal of Retailing
2006
Ford Fellowship - University research award
2005
Marilyn and Leo F. Corrigan Jr. Professorship
2004
William R. Davidson Award for the best paper in Journal of Retailing (2nd place)
2003
Listed in Social Science Research Network’s Top 10 Downloads (All-Time Hits)
in marketing
2003
Research Excellence Award, SMU Cox School of Business
2003
Fortune Casuals Educator’s Fellowship awarded by the Wal-Mart Center for
Retailing Excellence, University of Arkansas
2002
Leo F. Corrigan Jr. Faculty Research Fellowship
2001
Leo F. Corrigan Jr. Faculty Research Fellowship
2000
SMU University Research Council Grant
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1999
Pease Foundation Grant for Private Labels Research
1999
Sheth Foundation Award for the best article in Journal of the Academy of
Marketing Science published in 1998.
1997
Citation of Excellence – Highest Quality Rating Award from ANBAR – a British
Research Association that reviews articles from top journals.
1996
John. D.C. Little award for the best marketing paper in Marketing
Science/Management Science published in 1995 (Co-Winner).
1996
William F. O’Dell award for the best paper in Journal of Marketing
Research (1991) that has made the greatest lasting contribution to the
marketing literature over five years (Runner-up finalist).
1995
Midwest Resources Summer Research Grant, University of Iowa
1994
National Competitive Grant on Pricing Research sponsored by the
Marketing Science Institute and Philip Morris.
1994
College of Business Summer Research Grant, University of Iowa
1993
Central Investment Fund for Research Enhancement Grant
1993
Marketing Science Institute Grant
1990
Marketing Science Institute Grant
Journal Articles
1. Sethuraman, Raj and Katrijn Gielens (2014), “Determinants of Store Brand Share,” Journal of
Retailing, 90 (June), 141-153.
2. Sethuraman, Raj and Jagmohan Raju (2013), Raj Sethuraman and Jagmohan Raju, "The
Competition Between National Brands and Store Brands: Models, Insights, Implications,
and Future Research Directions," Foundations and Trends® in Marketing 7, no. 1: 1‐108.
http://dx.doi.org/10.1561/1700000029 (invited review article)
3. Sethuraman, Raj, Gerard Tellis, and Richard Briesch (2011), “How Well Does Advertising
Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities,” Journal
of Marketing Research, 47 (June) 457-471.



Finalist for the Paul E. Green award for the best paper in Journal of Marketing Research that
demonstrates the greatest potential to contribute to the practice of marketing research.
Listed in Social Science Research Network’s Top 10 Downloads (Advertising)
Reprinted in French as “À quel point la publicité est-elle efficace?: généralisations à partird'une
méta-analyse de l'élasticité publicitaire des marques,” Recherche et applications en marketing,
26 (2), 113-140.
4. Sethuraman, Raj (2009), “Assessing the External Validity of Analytical Results from National
Brand and Store Brand Competition Models,” Marketing Science, 28 (4), 759-781.
5. Sethuraman, Raj, Roger Kerin, and William Cron (2005), “A Field Study Comparing Online
and Offline Data Collection Methods for Identifying Product Attribute Preferences Using
Conjoint Analysis,” Journal of Business Research, 58 (May), 602-610.
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6. Sethuraman, Raj and A. Parasuraman (2005), “Succeeding in the Big Middle Through
Technology,” Journal of Retailing, 81(2), 107-111.

Invited article. Excerpts featured in brandchannel.com, December 2006.
7. Sethuraman, Raj (2003), “Measuring National Brands’ Equity over Store Brands,”
Review of Marketing Science, 1 (2), 1-26.

Listed in Social Science Research Network’s Top 10 Downloads (All-Time Hits) in
marketing in the first week of publication. Number of downloads in first week: 157.
Number of downloads till August 2010: 1946.
8. Sethuraman, Raj and Gerard Tellis (2002), “Does Manufacturer Advertising Suppress or
Stimulate Retail Price Promotion? Analytical Model and Empirical Analysis,”
Journal of Retailing, 78 (4), 253-263.

This article received an honorable mention (2nd place) for the William R. Davidson
award for the best paper in Journal of Retailing.
9. Sethuraman, Raj and V. Srinivasan (2002), “The Asymmetric Share Effect: An Empirical
Generalization on Cross-Price Effects,” Journal of Marketing Research, 39 (August),
379-386.
10. Sethuraman, Raj, V. Srinivasan, and Doyle Kim (1999), “Asymmetric and Neighborhood
Cross-Price Effects: Some Empirical Generalizations,” Marketing Science, 18 (1),
23-41.
11. Sethuraman, Raj and Catherine Cole (1999), "Factors Influencing the Price Premiums that
Consumers Pay for National Brands over Store Brands?” Journal of Product and Brand
Management, 8 (4), 340-351.

This project won a national competitive grant from the Marketing Science Institute.
12. Kerin, Roger and Raj Sethuraman (1999), “Revisiting Marketing’s Lawlike
Generalizations: A Comment,” Journal of the Academy of Marketing Science,
27 (Winter), 101-104.

Invited article
13. Kerin, Roger and Raj Sethuraman (1998), “Exploring the Brand Value – Shareholder
Value Nexus for Consumer Goods Companies,” Journal of the Academy of Marketing
Science, 26 (Fall), 260-273.


Lead article.
This paper won the Sheth Foundation Award for the best article in Journal of the
Academy of Marketing Science. Also reprinted in “Debates in Brand Management”
edited by Francesca Dall’Olmo Riley, SAGE Publications, Dec 2009.
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
Reprinted in F. Riley, “Debates in Brand Management,” SAGE Publications, 2009.
14. Sethuraman, Raj (1996), "A Model of How Discounting High-Priced Brands Affects the
Sales of Low-Priced Brands," Journal of Marketing Research, 33 (November), 399-409.

This article received a Citation of Excellence and given the Highest Quality Rating by
ANBAR – a British Research Association.
15. Sethuraman, Raj (1995), “A Meta-Analysis of National Brand and Store Brand CrossPromotional Price Elasticities,” Marketing Letters, 6 (4), 275-286.

Summarized version of this paper published by invitation in Stores, January
1996, p. RR6-7.
16. Raju, Jagmohan, Raj Sethuraman, and Sanjay Dhar (1995), "The Introduction and
Performance of Store Brands," Management Science, 41 (June), 957-978.

This article won the John. D. C. Little award for the best marketing paper in
Marketing Science/Management Science.
17. Raju, Jagmohan, Raj Sethuraman, and Sanjay Dhar (1995), "National Brand – Store
Brand Price Differential and Store Brand Market Share," Pricing Strategy &
Practice: An International Journal, 3 (2), 17-24.
18. Sethuraman, Raj, Cathy Cole and Dipak Jain (1994), "Analyzing the Effect of Information
Format and Task on Cutoff Search Strategies," Journal of Consumer Psychology, 3 (2),
103-136.

Lead article
19. Sethuraman, Raj and John Mittelstaedt (1992), "Coupons and Private Labels: A CrossCategory Analysis of Grocery Products," Psychology & Marketing, 9 (6), 487-500.
20. Sethuraman, Raj and Gerard J. Tellis (1991), "An Analysis of the Tradeoff Between
Advertising and Price Discounting," Journal of Marketing Research, 28 (May),
160-174.

This article was the runner-up finalist for the 1996 William F. O’Dell award for the
best paper in Journal of Marketing Research published in 1991 that has made the
greatest lasting contribution to the marketing literature over five years.
21. Sethuraman, Raj, James C. Anderson, and James A. Narus (1988), "Partnership
Advantage and its Determinants in a Distributor and Manufacturer Working
Relationships," Journal of Business Research, 17 (4), 327-347.
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Other Publications / Completed Works
1. Voleti, Sudhir and Raj Sethuraman (2015), “Are National Brands more Promotion Elastic
than Store Brands?” Advances in National Brand and Private Label Marketing, Second
International Conference Proceedings, Springer, Germany (pp. 63-70)
2. Sethuraman, Raj (2015), “Empirical Generalizations on Advertising and Private Labels,”
contributions in Empirical Generalizations about Marketing Impact (2nd ed.), Marketing
Science Institute, Boston, MA. (Forthcoming)
3. Sethuraman, Raj and Jagmohan Raju (2012), “Private Label Strategies – Myths and
Realities,” Handbook of Marketing Strategy, Edward Elgar Publishing Ltd., Glasgow,
U.K. (pp. 318-335).
4. Sethuraman, Raj (2009), “Empirical Generalizations on Price Promotions and Private
Labels,” contributions in Empirical Generalizations about Marketing Impact, Marketing
Science Institute, Boston, MA (pp. 58-67).
5. Sethuraman, Raj (2008), “There is Nothing More Practical than the Practice of Theory: What
Practitioners Think about Theoretical Results on National Brand – Store Brand
Competition,” Marketing Science Institute Special Report No. 08-209 (November).

This paper was a featured article in Insights (Winter 2009, p.8), a widely circulated
newsletter of the Marketing Science Institute.
6. Sethuraman, Raj (2006), “Private Label Marketing Strategies in Packaged Goods;
Management Beliefs and Research Insights,” Marketing Science Institute Working Paper
No. 06-108 (June).
7. Fox, Edward J. and Raj Sethuraman (2005), “Retail Competition,” invited book chapter in
Retailing in the 21st Century, Springer, Heidelberg: Germany, pp. 193-210.
8. Sethuraman, Raj (2004), “Positioning Store Brands against National Brands: Get Close or
Keep a Distance?” SMU-Cox School of Business Working Paper.
9. Sethuraman, Raj (2000), “What Makes Consumers Pay More for National Brands than for
Store brands: Image or Quality?” Marketing Science Institute Working Paper No. 00-110
(November).

Featured article in Insights (2003), a widely circulated newsletter of the Marketing
Science Institute.
10. Sethuraman, Raj and Catherine Cole (1997), "Why Do Consumers Pay More for National
Brands over Store Brands? Marketing Science Institute Working Paper No. 97-127
(December).
11. Sethuraman, Raj (1995), "National Brand and Store Brand Price Competition: Who
Hurts Whom?" Marketing Science Institute Technical Working Paper No. 95-105.
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12. Sethuraman, Raj (1992), "The Effect of Marketplace Factors on Private Label Penetration in
Grocery Products," Marketing Science Institute Working Paper No. 92-128.
13. Sethuraman, Raj (1991), “Analysis of National Brand – Store Brand Competition,” Working
Paper, University of Iowa, Iowa City, IA.
Works-in-Progress
Sethuraman, Raj, “The Effect of Consumer Brand Equity on Firm Brand Value: Insights from
Equilibrium Analysis.”
Roy, Subhadip, Rashmita Saran and Raj Sethuraman, “Who loves fashion shopping? A study of
demographic and personality factors in the Indian market and implications for fashion
retailing,”
Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Raj Sethuraman, The Effect of
Assortment Size Reduction on Store Switching and Implications for Delisting National
Brands in Grocery Products.”
Citations / Appearances in Business Media
The Wall Street Journal, Dallas Morning News, Chicago Tribune, Des Moines Register, Orange
County Register, KCRG TV, Channel 4 Dallas, Good Day Dallas, KPNI-Dallas, KRLD – Dallas,
WFAA Dallas – Channel 8 (ABC), Canadian Radio Station, and several other business media.
Research Presentations
Voleti, Sudhir and Raj Sethuraman (2015), “Are National Brands more Promotion Elastic than
Store Brands?” Advances in National Brand and Private Label Marketing: Second
International Conference, June
Sethuraman, Raj (2014), “How good are manifest premium measures in capturing latent brand
equity? A theoretical exploration,” paper presented at the North American Society of
Marketing Educators of India conference, Chennai, India, December.
Sethuraman, Raj and Katrijn Gielens (2014), “Determinants of Store Brand Share,” paper
presented at the Advances in National Brands & Private Labels Conference in Barcelona,
Spain, June.
Sethuraman, Raj (2014), “How good are manifest premium measures in capturing latent brand
equity?” paper presented at the Marketing Science Conference, Atlanta, GA, June (also
Session Chair)
Sethuraman, Raj, Richard Briesch, and William Dillon (2013), “The Effect of Consumer Brand
Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,”
presented at the Great Lakes Institute Marketing Conference, Chennai, India, December
(also Session Chair).
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Sethuraman, Raj, Richard Briesch, and William Dillon (2013), “The Effect of Consumer Brand
Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,”
paper presented at the Marketing Science Conference, Istanbul, Turkey, July.
Voleti, Sudhir and Raj Sethuraman (2013), “Are price elasticity, promotional elasticity, and
brand equity higher or lower for national brands than for store brands? A Cross-Retailer
Empirical Study,” invited guest presentation at the Marketing Modeling Camp University of North Carolina at Chapel Hill, April.
Voleti, Sudhir and Raj Sethuraman (2012), “Are price elasticity, promotional elasticity, and
brand equity higher or lower for national brands than for store brands? A Cross-Retailer
Empirical Study,” paper presented at the Marketing Conference, Chennai, India,
December (also Session Chair).
Sethuraman, Raj, Richard Briesch, and William Dillon (2012), “The Effect of Consumer Brand
Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,”
paper presented at the Marketing Science Conference, Boston, June.
Sethuraman, Raj, Richard Briesch, and William Dillon (2011), “The Effect of Consumer Brand
Equity on Firm Brand Value: Insights from Equilibrium Analysis of Duopoly Models,”
invited presentation, University of Texas at Arlington, November.
Sethuraman, Raj, Gerard Tellis, and Richard Briesch (2010), “Updating Empirical
Generalizations on Econometric Estimates of Advertising Elasticity.” Invited
presentation, Conference on Marketing Research and Marketing Models, Stanford
University, March.
Sethuraman, Raj, Gerard Tellis, and Richard Briesch (2009), “New and Enduring Empirical
Generalizations on Econometric Estimates of Advertising Elasticity,” paper presented at
the Marketing Science Conference, Ann Arbor, Michigan, June.
Sethuraman, Raj (2009), “Exploring the Relationships among Brand Equity Measures: An
Equilibrium Analysis,” paper presented at the Marketing Conference, University of Texas
at Dallas, February.
Sethuraman, Raj and Gerard Tellis (2008), “Have the Patterns of Advertising Elasticities
Changed Since the Eighties?” Paper presented at the Empirical Generalizations in
Advertising (By Invitation only) Conference: Wharton School – University of
Pennsylvania, December.
Sethuraman, Raj (2008), “Exploring the Relationships among Brand Equity Measures: An
Equilibrium Analysis,” paper presented at the Marketing Science Conference,
Vancouver, Canada, June.
Sethuraman, Raj (2007), “Are High-Priced/High-Share Brands Discounted More Frequently and
Deeply than Low-Priced/Low-Share Brands?” Presented at the Fall Seminar, SMU –
Cox Marketing Department, November.
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Sethuraman, Raj and BPS Murthi (2007), “TIEing up Empirical Generalizations in Price
Promotion Decisions,” paper presented at the Marketing Science Conference, Singapore,
June.
Sethuraman, Raj and BPS Murthi (2007), “TIEing up Empirical Generalizations in Price
Promotion Decisions,” paper presented at the Academy of Marketing Science
Conference, Miami, May.
Sethuraman, Raj and BPS Murthi (2007), “TIEing up Empirical Generalizations in Price
Promotion Decisions,” paper presented at the Frank Bass Memorial Conference, Dallas,
March.
Sethuraman, Raj (2006), “Private Label Marketing Strategies in Packaged Goods; Management
Beliefs and Research Insights,” paper presented at the Marketing Science Conference,
Pittsburgh, June.
Sethuraman, Raj (2005), “Combining Engineering (Cost) and Marketing (Conjoint) Inputs in
Making Optimal Product Line Decisions,” paper presented at the conference on
Innovative New Product Development - Engineering Meets Marketing: Chennai, India,
December.
Sethuraman, Raj (2005), “Review of Mathematical Models of National Brand vs. Store Brand
Competition.” Paper presented at the Marketing Science Conference, Atlanta, June.
Sethuraman, Raj (2004), “Profitable Private Label Marketing Strategies: Insights from Past
Research and an Agenda for Future Research.” Paper presented at the Marketing Science
Conference, Rotterdam, June.
Sethuraman, Raj and William R. Dillon (2003), “An Integrative Approach for Assessing Brand
Equity,” presented at the Marketing Science Conference, Baltimore, June.
Sethuraman, Raj (2002), “Positioning of Store Brands,” invited Presentation, University of
Houston, October.
Sethuraman, Raj and William R. Dillon (2002), “An Integrative Approach for Assessing Brand
Equity,” presented at the Marketing Science Institute conference, Dallas, October.
Sethuraman, Raj (2002), “Profitable Private Label Marketing Strategies: Insights, Extensions and
Future Research Directions,” paper presented at the Marketing Science Conference,
Edmonton, Canada, June.
Sethuraman, Raj (2002), “How Should Retailers Position their Store Brands?” paper presented at
the Marketing Science Conference, Edmonton, Canada, June.
Sethuraman, Raj (2001), “How Should Store Brands be Marketed? Insights from Past Research
and an agenda for Future Research,” paper presented at the Marketing Science
Conference, Wiesbaden, Germany, July.
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Sethuraman, Raj and V. Srinivasan (2000), “The Asymmetric Share Effect: An Empirical
Generalization on Absolute Cross-Price Effects,” paper presented at the Marketing
Science Conference, Los Angeles, June.
Sethuraman, Raj, and Gerard J. Tellis (2000), "Are Manufacturer Advertising and Retail Price
Promotions Complements or Substitutes? A Cross-Category Analysis,” paper presented
at the Marketing Science Conference, Los Angeles, June.
Sethuraman, Raj (2000), ““What Makes Consumers Pay More for National Brands than for Store
Brands --Image or Quality?” Invited Presentation, University of Houston, March.
Sethuraman, Raj (1999), “The Influence of Perceived Quality on Premium Willing to Pay for
National Brands over Store Brands,” Marketing Science Conference, Syracuse, May.
Sethuraman, Raj, V. Srinivasan and Doyle Kim (1999), “Asymmetric and Neighborhood CrossPrice Effects,” Australian Graduate School of Management, Sydney (invited
presentation), March.
Sethuraman, Raj, V. Srinivasan and Doyle Kim (1998), “Asymmetric and Neighborhood CrossPrice Effects: Some Empirical Generalizations,” presented at the Marketing Science
Conference, Paris, June.
Sethuraman, Raj, V. Srinivasan and Doyle Kim (1997), “Asymmetric and Neighborhood CrossPrice Effects: Joint Estimation for Testing Empirical Generalizability,” paper presented
at INFORMS, Dallas (October).
Sethuraman, Raj and Doyle Kim (1997), “Empirical Generalizations in Patterns of Cross-Price
Elasticities: Are there Asymmetric and Neighborhood Promotion Effects?” Marketing
Science conference, Berkeley, California, March.
Sethuraman, Raj and Doyle Kim (1996), “Do Large-Share Brands and High-Priced Brands
Really Have Market Power? An Analysis of Asymmetric Switching,” Marketing
Science conference, Gainesville, Florida, March.
Sethuraman, Raj (1995), “An Empirical Investigation of Own and Cross Promotional Price
Elasticities,” INFORMS conference, New Orleans, October (Session Chair).
Sethuraman, Raj and Catherine Cole (1995), "Going Beyond Quality Differential in
Understanding Perceived Value: Marketing Science Institute, September.
Sethuraman, Raj (1994), "Price Promotions and Private Label Sales: Test of Asymmetric
and Threshold Effects," Marketing Science Conference, Tucson, March.
Raju, Jagmohan, Raj Sethuraman, and Sanjay Dhar (1994), "The Introduction and
Performance of Store Brands," Marketing Science Conference, Tucson, March.
Sethuraman, Raj and Gerald J. Tellis (1993), "To Tell or Not to Tell What is on Discount,"
Marketing Science Conference, St. Louis, March.
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Batra, Rajiv and Raj Sethuraman (1993), "Competing Against Private Labels," invited
presentation, QUEST Associates, Orlando, February.
Sethuraman, Raj (1992), “Recent Advances in Price-Advertising Strategies.” presented in
Bangalore, Delhi, Bombay - India, July-August.
Sethuraman, Raj (1992), "The Effect of Marketplace Factors on Private Label Penetration,"
Marketing Science Conference, London, July.
Sethuraman, Raj (1991), "Price/Advertising Tradeoff and the Correlation of Elasticities,"
Marketing Science Conference, Delaware, March.
Sethuraman, Raj and Catherine A. Cole (1991), "To Process By Brand Or By Attribute: An
Analysis of Cut-Off Strategies," Marketing Science Conference, Delaware, March.
Sethuraman, Raj and John Totten (1990), "Store Brand Penetration: Causes and Effects,"
Marketing Science Conference, Champaign, March.
Sethuraman, Raj and Gerard J. Tellis (1989), "The Determinants of Market
Responsiveness to Price and Advertising," TIMS Conference, NY, October.
Sethuraman, Raj and Anne C. Coughlan (1988), "Analysis of National Brand/Store Brand
Competition," ORSA/TIMS Conference, Denver, October.
TEACHING
University Courses:
Marketing Management – MBA, BBA, and Executive seminars
Marketing Research – MBA, BBA and Executive seminars
Customer Insights -- MBA
Database Marketing -- MBA
Industrial Marketing - undergraduate/graduate
Introduction to Marketing - BBA (Coordinator)
Sales Management - BBA
Marketing Models - Ph.D. seminar
Multivariate Analysis for Marketing - MSBA
Multivariate Applications - Ph.D. seminar
Executive Programs: Competitive Strategy – Initiative for Competitive Inner City, Boston
Brand Equity – Graduate Marketing Certificate Program, SMU
Segmentation and Pricing – Summer Business Institute, SMU
Marketing Research – JC Penney/Aegon and several other companies
Private label marketing – Indian School of Business, Hyderabad, India
Price &Advertising strategies – Several companies in India
Cases written:
Apple iPad – 2010 (short case)
Chevrolet, Europe – 2009 (with Roger Kerin, published in Strategic
Marketing Problems, Pearson Publications, 12th Ed. )
7-Eleven New Store Location – 2005 (with Roger Kerin)
Pepsi Aquafina – 2002 (short case)
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Gillette Mach3 – 2001
Rubbermaid Trash bags – 2001 (short case)
Gillette Sensor (with Teaching Note) - 1991
Recognition:
Nominated for Altshuler Distinguished Professor Award (MBA) - 2014
Eugene T. Byrne Teaching Innovation Award - 2010
Associate Dean’s list of superior teachers - 1999, 2000
Content expert in Marketing –2002:
Jones International University (first accredited online university).
SERVICE
Services at Southern Methodist University
University:
Chair - President’s Commission on Status of Racial Minorities, 2003-2005
Chair – Presidential Scholars Interview Team, 2007, 2013External Evaluator – SMU Statistics Department, 2012-13
Member-University Research Council, 2015 - present
Member – President’s Special Working Group on Racial Minorities, 2013
Member-President’s Commission on Substance Abuse Prevention, 2011
Member-University Admissions Council, 2005 – 2014
Member-Education Abroad Council, 2011 - present
Member-Free Elective Transfer Committee, 2009 - 13
Member-Senate subcommittee on Admissions and Aid, 2009 - 14
Member - Semester Online Committee, 2013 - 14
Member – Presidential Scholars Selection Committee, 2004, 2009Member – Faculty Senate, 2005 - 2008
Member – Strategic Enrolment Management Committee, 2003-2006
Member-President’s Commission on Status of Racial Minorities,1998-2003
College:
Chair – BBA Policy Planning Committee, 2009 - present
Member – Director of Placement Search Committee, 2010
Member – Global Leadership Program Team, 2003-2006, 2009
Member: M.S. in Management Program Committee, 2005
Member – BBA Policy Planning Committee, 2002-2008
Judge - Cox Brand Marketing Case Competition, 2002
Member - AACSB Self-Study Committee, 2000
Department:
Chair, 2008 - present
Faculty Advisor - SMU Marketing Association, 1997-2003
Member - Committee on Launching MS in Business Analytics, 2012Member – Marketing Scholars Selection Committee, 2009Member - Departmental Committee on Internship Development - 2008
Member - Departmental Committee on Recruiting, 2002-2003, 2006Member – Subcommittee on undergraduate capstone marketing, 2002
Member - Subcommittee for undergraduate curriculum, 1998
Supervised independent studies for 17 students, 1997-2012.
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In addition, supervised over 100 student marketing projects for various organizations in the DFW
area and several SMU departments.
Services at University of Iowa
Member:
Faculty Recruitment Committee, 1994-1995
Strategic Planning Committee, 1995-96
Computing Services Committee, 1993-94
Dean’s Search Committee - dept. assistant professor representative, 1994
Ph.D. Admissions Committee, 1990 - 94
Ph.D. Comprehensive Exams Committee, 1989-96
Ph.D. Dissertation Committee for eight students
Chair:
College of Business MBA Core Committee, Fall 1994
Services to Academic Profession
Associate Editor
Journal of Retailing,
Ad-hoc Area Editor
Marketing Science
Editorial Board:
Journal of Marketing Research, Marketing Science,
Review of Marketing Science, Journal of Modeling in Management
Track Chair:
Academy of Marketing Science Conference – 1999, 2007
Session Chair:
Marketing Science Conference – 2002, 2003, 2006, 2007, 2014
AMA Winter Educators Conference – 1999
ORSA/TIMS Conference – 1995
Several marketing Conferences in India and USA – 2003 - 2013
Ad-hoc Reviewing
Journals:
Management Science, Journal of Marketing,
Journal of Business Research, Journal of Consumer Psychology
International Journal for Research in Marketing
Psychology and Marketing, Sloan Management Review
Journal of Economics & Management Strategy
Journal of Business & Economic Statistics, Journal of Business Research
Journal of the Academy of Marketing Science, Decision Sciences
Journal of Interactive Marketing, Applied Stochastic Models in Business
Journal of Marketing Theory and Practice, Jl. of Hospitality Management
European Review of Agricultural Economics, Asian Management Review,
Decision Support Systems, and several others
Tenure Decision:
External Reviewer, Long Island University, 2012.
External Reviewer, Indiana University, 2003.
Ph.D. Thesis:
Committee member, Tilburg University, Netherlands, 2011-12
Committee member, University of New South Wales, Australia, 2007
Conferences:
AMA Summer Educators Conference - 1991, 1994, 1995, 2000-08
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AMA Winter Educators Conference – 1997, 1999, 2006
MSI Conference on Competitive Response – 2000
MSI Conference on Linking Marketing to Financial Performance -- 2002
Grants/Contests:
AMA Doctoral Dissertation Contest – 2001, 2002, 2008
Marketing Science Institute Dissertation Contest -1994,1999-2002, 2006-7
Shankar-Spiegel award for Journal of Interactive Marketing - 2014
Levy and Weitz Doctoral Dissertation in Retailing Contest – 2005-2008
University Grants Committee – Hong Kong, China: 2001-2002.
Dallas/Ft.Worth Interactive Marketing Association Awards-2001
Social Science and Humanities Research Council of Canada –1997
Fonds FCAR – A Canadian government organization - 1995
Books:
Marketing Research – John Wiley, Harper Collins, O’Donnell
Sales Management - PWS Kent Publishing
Principles of Marketing - Prentice Hall
Strategic Marketing Management - West Publishing
Service to Public Community
Founder-President:
Charity through Art Foundation (www.chaartfoundation.org)
Member/volunteer:
Several non-profit organizations.
Consulting Services
Ad-hoc consultant:
George W. Bush Institute
Center for Non-profit Management
Samsung Telecommunications
KPMG Peat Marwick Law Firm
Highland Park United Methodist Church
QUEST – a consortium of leading manufacturers and advertising agencies
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