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Community Wireless Services how to solve the business and economic challenges in a multi-network environment Gabriel Vizzard, Marketing Director WiFi Business Development Summit Milan 26-27 October 2005 The Scope Community Wireless Services Drivers Market Factors Primary Considerations Additional Considerations Solving the Challenge The Last Mile Communications, Ltd. Value Community Wireless Services “Meeting the public need cost effectively through a single enable platform” Public safety Business and economic development Crossing the digital divide Reduce the cost of local government Market Factors Public and private sectors to work together to deliver full broadband Shared agenda and method of implementation is: necessary, possible and doable. Involves licensed and unlicensed wireless broadband with fixed network infrastructure Search is a $4B industry today…..$23B by 2010 Primary Considerations Meeting the needs of the community must balance requirements Drive down the cost of network infrastructure – make it affordable Sustain network usage during an emergency Allow for and enable multiple players Make user search personal and relevant to where they are Link telephony with local search Service Providers Community Sponsors Virtual Community Network Users Business, public and consumer Additional Considerations The solution must be expandable, robust, scalable, secure, customizable and be an information gateway. Community • Insufficient information delivery system • Ubiquitous data access is costly • Limited emergency coordination Commercial • Tracking customer response to advertising • High cost of existing advertising channels • No direct access to interested customers User Instantaneous information delivery harvesting relevant, local information (private and public) Manage user preferences (securely and privately) Meeting the Challenge Share the Network – – Make data accessible: – – – – Leverage existing network Common ownership of new elements When you need it How you need it Personalised Where you need it Facilitate cooperation Maintain the network – Continues operating for a minimum of 7 days in the event of power failure The Last Mile Communications, Ltd Value Proposition Today Tomorrow •C2B: Interested consumers reach national and local suppliers • Local public safety and service information • Application node in the network • Large local cache •“World’s largest secure storage area network” EMS system • VoIP services •“Smart” optimization network • Ubiquitous coverage = information access anywhere at any time • User profile determines information delivered Linking Information with the User Enabling information at the speed of need Technology enables cost efficient information system build out via unique revenue model encompassing: Information system will facilitate real time dynamic information transfer for: Advertisers Communities Product Sales Public Safety Advertising Consumers Subscription Licensing Convenient to all users through MagicBookTM HarvesterTM software Information delivery is relevant, location specific and instantaneous Information Where You Need It Market Requirements Simplicity Consumers Content providers Public Safety Mobility LMC Solution MagicBook Product Suite User friendly interface Multiple Wireless Technologies Pedestrian, Local govt Transportation Supports Wi-Fi/ Bluetooth/ IrDA/ GHz Convergence Standards Agnostic Among standards Supports GSM/ GPRS/ Fiber/ Ethernet/ Copper as uplink Content Rich Advertising, Media, Commercial/Public Services Public Safety (sensors) Unified Delivery of Content One click “pull” service Last Mile Communications Solution Platform Local Storage Highly customizable information delivery system Harvesting (not browsing) for people on the move Secure Targeted advertising mechanism Device/Communication Standards Agnostic Revenue for Community Networks LastMile Channel Partner Commercial Municipalities Campuses Advertising In addition… Information Stored Locally Commercial Municipalities Summary Last Mile Communications, Ltd. Pulls together digital community needs through already available, existing networks, even in an extreme emergency Where the solution is in the network With an expandable, secure system and durable system architecture Which interfaces with existing carriers for backhaul and/or backup And delivers services and applications facilitated by a large cache at each node and an intelligent network With an easy user interface for a multiplicity of end user devices Which enables businesses and the local governments to give customers and citizens what they want and need, cost effectively Thank You