Download Community Wireless Services: how to solve the business and

Community Wireless Services
how to solve the business and economic
challenges in a multi-network environment
Gabriel Vizzard, Marketing Director
WiFi Business Development Summit
Milan 26-27 October 2005
The Scope
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Community Wireless Services Drivers
Market Factors
Primary Considerations
Additional Considerations
Solving the Challenge
The Last Mile Communications, Ltd. Value
Community Wireless Services
“Meeting the public need cost effectively through a
single enable platform”
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Public safety
Business and economic development
Crossing the digital divide
Reduce the cost of local government
Market Factors
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Public and private sectors to work together to deliver full
broadband
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Shared agenda and method of implementation is:
necessary, possible and doable.
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Involves licensed and unlicensed wireless broadband with fixed
network infrastructure
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Search is a $4B industry today…..$23B by 2010
Primary Considerations
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Meeting the needs of the community must balance requirements
Drive down the cost of network infrastructure – make it affordable
Sustain network usage during an emergency
Allow for and enable multiple players
Make user search personal and relevant to where they are
Link telephony with local search
Service Providers
Community Sponsors
Virtual Community Network
Users
Business, public and consumer
Additional Considerations
The solution must be expandable, robust, scalable, secure,
customizable and be an information gateway.
Community
• Insufficient information delivery system
• Ubiquitous data access is costly
• Limited emergency coordination
Commercial
• Tracking customer response to advertising
• High cost of existing advertising channels
• No direct access to interested customers
User
 Instantaneous information delivery
 harvesting relevant, local information (private and public)
 Manage user preferences (securely and privately)
Meeting the Challenge
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Share the Network
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Make data accessible:
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Leverage existing network
Common ownership of
new elements
When you need it
How you need it
Personalised
Where you need it
Facilitate cooperation
Maintain the network
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Continues operating for a minimum of 7 days in the event of
power failure
The Last Mile Communications, Ltd
Value Proposition
Today
Tomorrow
•C2B: Interested consumers reach national
and local suppliers
• Local public safety and service information
• Application node in the network
• Large local cache
•“World’s largest secure
storage area network”
EMS
system
• VoIP services
•“Smart” optimization
network
• Ubiquitous coverage =
information access
anywhere at any time
• User profile
determines information
delivered
Linking Information with the User
Enabling information at the speed of need
Technology enables cost efficient
information system build out via
unique revenue model
encompassing:
Information system will
facilitate real time dynamic
information transfer for:
Advertisers
Communities
Product Sales
Public Safety
Advertising
Consumers
Subscription
Licensing
Convenient to all users through
MagicBookTM HarvesterTM software
Information delivery is relevant,
location specific and instantaneous
Information Where You Need It
Market
Requirements
Simplicity
Consumers
Content providers
Public Safety
Mobility
LMC Solution
MagicBook Product Suite
User friendly interface
Multiple Wireless Technologies
Pedestrian, Local govt
Transportation
Supports Wi-Fi/ Bluetooth/ IrDA/ GHz
Convergence
Standards Agnostic
Among standards
Supports GSM/ GPRS/ Fiber/ Ethernet/ Copper as uplink
Content Rich
Advertising, Media,
Commercial/Public Services
Public Safety (sensors)
Unified Delivery of Content
One click “pull” service
Last Mile Communications
Solution Platform
Local Storage
Highly customizable
information delivery system
Harvesting (not browsing) for
people on the move
Secure
Targeted advertising mechanism
Device/Communication Standards Agnostic
Revenue for Community Networks
LastMile
Channel Partner
Commercial
Municipalities
Campuses
Advertising
In addition…
Information Stored Locally
Commercial
Municipalities
Summary
Last Mile Communications, Ltd.
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Pulls together digital community needs through already available,
existing networks, even in an extreme emergency
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Where the solution is in the network
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With an expandable, secure system and durable system
architecture
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Which interfaces with existing carriers for backhaul and/or backup
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And delivers services and applications facilitated by a large cache
at each node and an intelligent network
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With an easy user interface for a multiplicity of end user devices
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Which enables businesses and the local governments to give
customers and citizens what they want and need, cost effectively
Thank You