Download FOA-Reflection-Pt 2-Webster - AISG SP Moodle

FOA Reflection Form—Part 2—Language & Literature-SL
Submit to:
Examiner
Arrival date:
Session: May 2016
School number: 2090
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8
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School name: American International School of Guangzhou
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Type or write legibly using black ink and retain a copy of this form.
Complete one copy of this form for each task.
Complete this form in the target language.
To complete this form, refer to the Further Oral Activity assessment details in the Language
& Literature guide.
Subject:
English A: Language & Literature
Level:
___SL_____
Candidate name: Boon Yeow Koh
Candidate Session Number:
0 0 1 8 3 2
Area to which the task is linked—Please include the topic and sub-topic to which your task
is linked (e.g. comparing two newspaper articles for their use of bias).
My topic & sub-topic: Marketing to Children-Comparing two video advertisements for their use of
advertising techniques.
Activity type: PowerPoint presentation
In the table below, candidates must list the source of all reference and support materials that relate to
your FOA topic and argument, including those that you actually used or analyzed in your FOA.
Title of Work/Text
Author
Text Type
Sarap
Nestlé Philippines
Video Advertisement
You’ve Gotta be Made of Milo
Milo Australia and New
Video Advertisement
Zealand
Unit 4.3 Advertising
Brad Philpot
Textbook
About Us
Nestlé
Website
TURN OVER
Further Oral Activity reflection
School name:
(reverse)
American International School Of Guangzhou
Aims for the task—In a well-developed paragraph, state your goal(s) and what you want the class to
learn from your oral activity.
The aim of the activity is to analyze the methods mass media use language and images to persuade its
targeted audience. To achieve this, I explored and analysed the advertising techniques of the two
Milo (chocolate malt drink brand) commercials from Nestle (food and beverage company). I wanted
the class to learn how to deconstruct the commercial for its elements, analyse the use of advertising
techniques, and explore the methods that Nestlé targets children in its commercials using cultural
values.
Reflection:
In the space below, write a well-developed essay that integrates the elements listed below. Be sure to
include specific examples from your FOA to support your points. DUE within one week of viewing
your FOA video.
1. Briefly summarize your oral activity in terms of the topic, thesis, and the activity you chose.
2. Comment on the strengths and weaknesses of your performance.
3. Comment on how successful you were in achieving your goal(s) (i.e. learning outcomes) in your
FOA.
4. If you had to give your FOA again, would you do anything differently in terms of how you would
prepare for it, how you would structure or organize the oral activity, or how you would perform or
deliver it?
---------------------------------My activity was a PowerPoint presentation to show how Nestle uses advertising techniques to
persuade children to buy its products. In this activity, I compared two Milo video advertisements by
using SOAPSToneS analysis, and I deconstructed the advertising elements and analysed their use of
advertising techniques.
One of the strengths was my presentation was very organized. At the beginning of the presentation, I
briefly introduced Nestle and the advertising product, Milo. When analysing each of the Milo
commercials, I clearly labelled and analysed them in separate slides as, SOAPStoneS, Elements of
Milo Commercial, and at the end, I compared both of their advertising techniques together into one
slide. This made my PowerPoint presentation easier to read and understand. Another strength was that
I maintained good eye contact with the audience and was less dependent on reading the PowerPoint
compared to most people who presented their FOA’s in class.
One of the biggest weaknesses is that I displayed obvious signs of nervousness throughout my
presentation. There were many pauses in my sentences and I used many vocal fillers when speaking
through the whole presentation. This caused my presentation to not flow as smoothly as I expected
and it slightly hampered the clarity of my presentation. Also, I did not realise that my body was
swaying from left to right and was constantly adjusting my glasses. The excessive body movements
distracted the audience from my presentation.
My learning outcome is to “show the way mass media use language and image to persuade.” I was
very successful at breaking down the two commercials and analyzing its advertising techniques used
by Nestlé to persuade its consumers. Also, I was successful at showing the awareness of cultural
values in the two commercials. I chose two Milo commercials from different countries to show the
different cultural values in the Milo Commercial that Nestle uses to target its audience. Association
through sports is a huge theme in Milo advertisements. I talked about how Nestle uses cricket and
rugby, to target Australia and New Zealand consumers, and basketball to target Filipino consumers.
Aside from the association of sports, I talked about the value of education in Philippines and how
Nestle uses students and schools in its commercials to target Filipino consumers.
If you had to give your FOA again, I would definitely practice a few more rounds before presenting.
To improve the flow of my presentation, and reduce the use of vocal fillers and pauses, I would make
note cards to as a reminder for my points, so I would not make as many pauses in my sentences and
will not have to worry about missing out a point. Also, to improve the analysis of the advertisements,
I would display examples of pictures of the elements of the advertisements and the advertising
techniques in my PowerPoint to increase the clarity and help the audience understand better.