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Download Job Description - Treetops Hospice
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JOB DESCRIPTION Post title: Marketing and Communications Executive Responsible to: Chief Executive Hours of Work: 20 hours per week Location: Treetops Hospice Care, Derby Road, Risley, DE72 3SS 1. Overall Purpose of the Role 1.1 To join the full-time Marketing & Communications Executive in providing expertise in marketing and communications within Treetops Hospice Care in order to raise awareness of and positively promote the work of the charity. Be the gatekeeper of the Treetops Hospice Care brand, to ensure consistency of style and message in all promotional activity and information Work with the full-time Marketing and Communications Executive to produce, carry out, monitor and review an internal and external marketing and media strategy. Work with all departments in the organisation to support and promote major fundraising events and Hospice Care Week. 1.2 1.3 1.4 2. Main Tasks 2.1 Manage Media Relations Oversee and coordinate all contact with the media on behalf of Treetops Hospice Care. Ensure a proactive approach to generating media interest for Treetops Hospice Care Issue press releases and arrange photo/interview opportunities Ensure journalists visiting the hospice are chaperoned at all times, and communicate with the relevant departments in making the arrangements Monitor press coverage and maintain the cuttings folder Encourage and arrange for the writing and publication of case studies in the written media. Make sure all service users have signed consent forms and are happy to be featured in the press. As part of this maintain the consent form folder. 2.2 Manage External Communications Enhance the reputation and perception of Treetops Hospice Care through well targeted communications, with appropriate content delivered through appropriate media. 1 Produce and/or coordinate the production of up to date, high quality promotional/marketing literature in a variety of formats including leaflets, booklets, adverts and posters. Arrange photography and manage the photo library. Ensure all staff follow the Treetops Hospice Care Communications Handbook Proof read and sign-off on communication produced by all other departments, for example, fundraising event posters and Lottery registration forms. Review the website on a regular basis and ensure that it provides factually correct and up to date information. Assist in the sending of the monthly e-newsletter Assist in writing and editing the twice-yearly newsletter Treetops Today Assist clinical services with the development of a variety of information resources for guests, carers and professionals which are easily accessible. This will include assistance with preparing supporting material for conferences, training and other events. Identify opportunities for advertising. 2.3 Manage Internal Communications Offer regular advice to the Chief Executive and Senior Managers on communications planning. Edit and produce a monthly staff and volunteer newsletter, Team Talk Develop and manage the intranet 2.4 Marketing for Fundraising A large part of this role will involve working with the Fundraising team so the post holder must be flexible and enthusiastic about the needs of this team. Work with the relevant fundraiser to promote their event, including press releases, social media and website articles. Ensure the timely provision of high quality exhibition/display materials Where appropriate act as photographer at events Attend regular marketing/fundraising meetings Support the Fundraising manager in the production of Direct Mail as and when required. Inform the fundraising team of advertising opportunities Work with the fundraising team to identify and develop a small group of speakers for fundraising and supporter events and train them in this activity. 2.5 Manage the involvement of service users in income generation activities Many fundraising campaigns are enhanced by the involvement of clinical service users sharing their personal stories. The role of Marketing and Communications Executive is work with clinical services to maintain a duty of care towards each person, ensuring their involvement is always carried out sensitively and respectfully. Produce a strategy, policy and procedures in regard to this element of work 2 Develop a register of supporters who would like to tell their stories to a wider public, detailing how they are prepared to help Ensure supporters understand the potential implications of involvement with the media. This will include explaining their right to withdraw at any time, their right to support by Treetops Hospice Care staff, and any confidentiality issues. Ensure guests and carers are not exploited or misused by the media or fundraising staff. 2.6 Manage budgets associated with the above tasks Work with the full-time post holder to prepare an annual income & expenditure budget and monitor and control expenditure against that budget. 3. Other Tasks 3.1 Adhere to Treetops Hospice Care’s health and safety procedures and regularly update and maintain your knowledge of safety rules, fire drills, internal security and accident procedures. 3.2 Adopt a positive and reflective approach to personal and professional development, participating constructively in an annual performance review. 3.3 Participate in a programme of professional development in support of the needs of the Organisation. 3.4 Perform other duties appropriate to the role as required. Your normal hours of work are from 9am to 1pm Monday to Friday. You will be required to work additional hours as necessary which will include unsocial hours outside the above times for which TOIL will normally be given, rather than payment. The above outlines the duties required for the time being to indicate the level of responsibility. It is not a comprehensive or exclusive list and duties may be varied from time to time which do not change the general character of the job or the level of responsibility. The post holder will contribute positively to a harmonious and collaborative working environment. 3 Person Specification: Marketing and Communications Executive Essential Experience: E1 Previous experience of working in the Marketing/Communications PR field E2 Excellent communication, written, presentation and interpersonal skills E3 Effective organisational, time management, project management and administrative skills E4 Good keyboard skills E5 Proven record of collaborative working Desirable Experience: D1 Working in the charity sector, preferably with an organisation similar to Treetops Hospice Care D2 Familiar with Raisers Edge or equivalent database D3 Working with volunteers Essential Knowledge: E6 Educated to degree level or equivalent E7 MS Office Desirable Knowledge: D4 Relevant marketing, PR or communications qualification D5 Website and database development D6 Member of the Institute of Marketing D7 Member of the Institute of Public Relations Essential Personal Qualities: E8 A personal commitment to and sympathy for the philosophy of hospice care E9 Resourceful, energetic and creative approach to work E10 A collaborative approach which is courteous, confident and consistent, approachable and non-confrontational E11 Work well under pressure E12 Flexible Other Essential Requirements: E13 Current UK driving licence 4