• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
Measuring attitudes: scales
Measuring attitudes: scales

... has 8-12 items on it and considerable care needs to be taken to ensure that the adjective pairs used will be understood by the respondent and relate to the attitude object in a meaningful way. According to Osgood et al (1957), attitudes break down into three distinct components and a semantic differ ...
slide show - Psycholosphere
slide show - Psycholosphere

... more than imprisonment” is a lot higher than between people who are not genetically related. ...
Person Perception
Person Perception

... The three potential components of prejudice as an attitude. Attitudes can consist of up to three components. The tricomponent model of attitudes, applied to prejudice against women, would view sexism as negative beliefs about women (cognitive component) that lead to a feeling of dislike (affective c ...
Consistency
Consistency

... behavior, whereas the original problem was to link attitudes towards objects to behaviors. • The Theory of Planned Behavior neglects some additional influences on behavior. – Automated behavior (habits) may reflect neither attitudes nor social norms. ...
Interacting with patients:
Interacting with patients:

... changes attitudes doesn't always change behaviour • Usually not very well. Why? – attitudes are generalisms, behaviours more specific – attitudes are only predispositions to act ...
443254MyersMod_LG_53
443254MyersMod_LG_53

... 3. Explain the foot-in-the-door phenomenon and the effect of role playing on attitudes in terms of cognitive dissonance theory. ...
Foundations of Behaviour in Organisations
Foundations of Behaviour in Organisations

...  Authoritarianism: The belief that power and status differences should exist within the organisation.  People with high authoritarianism tend to be concerned with power and toughness, obey recognised authority above them, stick to conventional values, critically judge others, and oppose the use o ...
Affective Domain
Affective Domain

...  Attitude– a general evaluation regarding some person, object or issue (Fazio, 1986; Petty & Cacioppo, 1981).  Attitudes refer to valenced reactions to specific attitude objects and do not represent a global affective experience on the part of the individual.  A happy or sad person can possess bo ...
Lecture 1 - University of Toronto
Lecture 1 - University of Toronto

... no more danger than any other part of the floor. People readily know it is perfectly safe, but will still walk around it. Jean loves chocolate (and is not on a diet). In an experiment, she is given a piece of chocolate which is shaped to look exactly like dog feces. Jean finds it nearly impossible t ...
Attitudes
Attitudes

... Be concerned about the approval of others Conform and “get along” Respond to personality tests in socially desirable ways (may fake their answers according to perceived desirability) ...
Learning
Learning

... – Brand specificity ...
Environmental attitudes Importance of attitudes Attitudes are a basic
Environmental attitudes Importance of attitudes Attitudes are a basic

...  Utilitarian – Helps the person to achieve rewards and gain approval from others  Knowledge – Helps the person to structure the world so that it makes sense  Ego defense – Helps the person create or maintain a positive sense of oneself  Value-expressive – Helps the person express important aspec ...
Unit XIV: Social Psychology
Unit XIV: Social Psychology

... a person to respond in a particular way to objects, other people, and events. ...
Slide 1
Slide 1

... paid 100 dollars for lift tickets and rental. When you arrive, the conditions are horrible—it’s cold, icy, and even the best lifts are not operating because of the wind. In addition, you both feel lousy physically and out of sorts psychologically. Your companion turns to you and says, “It’s too bad ...
Ch 16 Power Point
Ch 16 Power Point

... to impress a prospective date who was attractive ...
The Measurement of Attitudes
The Measurement of Attitudes

... • People are less critical to accept conclusions that are consistent with their attitudes - They expect that the reasoning is correct (because congruent with their position). ...
POSITIVE ATTITUDE BUILDING T.M.JAYASEKERA B Sc. Eng.,C Eng., MBA,MICE,MSLIM,MSLITD,FIE,FIM,FCIWEM
POSITIVE ATTITUDE BUILDING T.M.JAYASEKERA B Sc. Eng.,C Eng., MBA,MICE,MSLIM,MSLITD,FIE,FIM,FCIWEM

...  Attitude is a response to persons objects or events  Attitudes affect behaviour positively or negatively  Attitudes undergo changes  Attitudes affect perception, and in turn, behaviour ...
chapter 17 - Cengage Learning
chapter 17 - Cengage Learning

... Attitudes have three components: cognitive (belief), affective (emotional), and behavioral (way of acting). These three components are not always strongly aligned. Four factors determine whether behavior will be consistent with other attitude components: agreement between the cognitive and affective ...
Sociology 530 - rci.rutgers.edu
Sociology 530 - rci.rutgers.edu

... 1. Direct measures. These measures directly ask people what their attitudes are. There are a variety of methodologies used by survey researchers. a. Single items - one question administered to a subject. These questions are generally asked in very direct and straightforward language. EXAMPLE: I beli ...
Persuasion, Attitudes, and Behavior
Persuasion, Attitudes, and Behavior

... Peripheral Route to Persuasion Listeners are not likely to elaborate ...
Powerpoint - GEOCITIES.ws
Powerpoint - GEOCITIES.ws

... – Deals with the source’s previous background and how this impacts their perspective – People’s expectations of the source’s position (based on this bias) can be either confirmed or disconfirmed by the source’s behavior • If I went to Catholic high school, but advocated the public ...
positive attitude building
positive attitude building

...  Attitude is a response to persons objects or events  Attitudes affect behaviour positively or negatively  Attitudes undergo changes  Attitudes affect perception, and in turn, behaviour ...
Attitudes and Behavior
Attitudes and Behavior

... attitudes, we infer them much as would someone observing us, by looking at our behavior and the circumstances under which it occurs. ...
Social psychology
Social psychology

... Suppose you had volunteered to participate in a psychology experiment on campus. Upon arrival, you were seated at a table and asked to undertake a series of dull, meaningless tasks for about an hour. Afterward, the experimenter convinced you to extol the virtues of the tasks you had performed by de ...
Chapter 14 Notes
Chapter 14 Notes

... • Bending to the requests of one person who has little or no authority or social power. • Foot-in-the-Door Effect: A person who has agreed to a small request is more likely later to agree to a larger demand. – Once you get a foot in the door, then a sale is almost a sure thing. • Door-in-the-Face Te ...
< 1 ... 4 5 6 7 8 9 10 11 >

Vested interest (communication theory)

Vested interest is a communication theory that seeks to explain how influences affect behavior. As defined by William Crano, vested interest refers to the amount that an attitude object is deemed hedonically relevant by the attitude holder (Crano, 1995). In Crano's theory of vested interest, he states that “an attitude object that has important perceived personal consequences for the individual will be perceived as highly vested. Highly vested attitudes will be functionally related to behavior” (Crano, 1995). Simply put, when people have more at stake with the result of an object (like a law or policy) that will greatly affect them, they will behave in a way that will directly support or defy the object for the sake of their own self-interest.For example, a 30-year-old learns that the legal driving age in his state is being raised from 16 to 17. While he may not agree with this proposed change, he is not impacted as much as a 15-year-old would be and is unlikely to protest the change. A 15-year-old, however, has much to lose (waiting another year to get a driver license) and is more likely to vehemently oppose the new proposed law. To gather support for his position, a course of action the 15-year-old might take would be to tell other soon-to-be drivers about the new law, so that they collectively have a vested interest in perhaps changing the law. This example illustrates the point that highly vested attitudes concerning issues depend on situational point of view.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report