NEURAL BASIS OF ATTITUDES The Neural Bases of Attitudes
... psychology" (p. 798), and suggested that understanding attitudes would allow us to understand not only the preferences and behaviors of individuals, but would also provide broader insight into the actions of groups and cultures. With this in mind, Allport (1935) defined an attitude as "a mental ...
... psychology" (p. 798), and suggested that understanding attitudes would allow us to understand not only the preferences and behaviors of individuals, but would also provide broader insight into the actions of groups and cultures. With this in mind, Allport (1935) defined an attitude as "a mental ...
Attitudes, Attributions and Social Cognition
... Researchers were intrigued by the results of some early research that revealed very weak relations between attitudes and behaviour. In one study (LaPiere, 1934), a researcher and a young Chinese couple travelled around the Western portion of the US, visiting 250 restaurants, inns and hotels. Despite ...
... Researchers were intrigued by the results of some early research that revealed very weak relations between attitudes and behaviour. In one study (LaPiere, 1934), a researcher and a young Chinese couple travelled around the Western portion of the US, visiting 250 restaurants, inns and hotels. Despite ...
attituDE iMPortaNcE aND attituDE-rElEVaNt KNoWlEDgE
... Why have these well-funded, apparently sound interventions had so little success in enhancing the correspondence between people’s attitudes toward healthy living and their relevant behaviors? We propose that these failures are due in part to insufficient attention, not only among public health offic ...
... Why have these well-funded, apparently sound interventions had so little success in enhancing the correspondence between people’s attitudes toward healthy living and their relevant behaviors? We propose that these failures are due in part to insufficient attention, not only among public health offic ...
The MODE Model, 1 The MODE model: Attitude-Behavior
... function of the associative strength between the attitude object and the individual’s evaluation of the object. This work was rooted in a view of attitudes as object‐evaluation associations in memory and in research demonstrating that the strength of such associations could both be measured by la ...
... function of the associative strength between the attitude object and the individual’s evaluation of the object. This work was rooted in a view of attitudes as object‐evaluation associations in memory and in research demonstrating that the strength of such associations could both be measured by la ...
View Article - International Journal of Business and Marketing
... Counterfeit is an old issue, concerning legal ad registered producers since 1970. Generally, brand is the most valuable asset of each business. But, its success may lead to its copying or counterfeiting which has a long history. Counterfeiting can be from different segment of a product such as: its ...
... Counterfeit is an old issue, concerning legal ad registered producers since 1970. Generally, brand is the most valuable asset of each business. But, its success may lead to its copying or counterfeiting which has a long history. Counterfeiting can be from different segment of a product such as: its ...
Attitudes as Temporary Constructions
... documented the powerful effects of situational variables on people's public reports of their feelings. A striking example of this was found in the 1989 gubernatorial race in Virginia, where many White voters were reluct;mt to tell pollsters tliat they favored Marshall Coleman, a White candidate, ove ...
... documented the powerful effects of situational variables on people's public reports of their feelings. A striking example of this was found in the 1989 gubernatorial race in Virginia, where many White voters were reluct;mt to tell pollsters tliat they favored Marshall Coleman, a White candidate, ove ...
Increasing the Effectiveness of Communications to Consumers
... Haugtvedt, and Smith 1995). There are several reasons that attitudes based on high elaboration are predicted to produce stronger attitudes. These include both operative factors (e.g., thoughtful attitudes are more accessible and likely to come to mind when needed) and metacognitive factors (e.g., at ...
... Haugtvedt, and Smith 1995). There are several reasons that attitudes based on high elaboration are predicted to produce stronger attitudes. These include both operative factors (e.g., thoughtful attitudes are more accessible and likely to come to mind when needed) and metacognitive factors (e.g., at ...
Increasing the Effectiveness of Communications to Consumers
... Haugtvedt, and Smith 1995). There are several reasons that attitudes based on high elaboration are predicted to produce stronger attitudes. These include both operative factors (e.g., thoughtful attitudes are more accessible and likely to come to mind when needed) and metacognitive factors (e.g., at ...
... Haugtvedt, and Smith 1995). There are several reasons that attitudes based on high elaboration are predicted to produce stronger attitudes. These include both operative factors (e.g., thoughtful attitudes are more accessible and likely to come to mind when needed) and metacognitive factors (e.g., at ...
My enemy`s enemy is my friend: Why holding
... Balance Theory Like other cognitive consistency theories (e.g., Cooper & Fazio, 1984; Festinger, 1957), Heider’s balance theory (1946, 1958) proposes that individuals’ relationships are based on balanced attitudes held by both parties. The desire for consistency among one’s thoughts, feelings, and s ...
... Balance Theory Like other cognitive consistency theories (e.g., Cooper & Fazio, 1984; Festinger, 1957), Heider’s balance theory (1946, 1958) proposes that individuals’ relationships are based on balanced attitudes held by both parties. The desire for consistency among one’s thoughts, feelings, and s ...
Author`s personal copy - Wake Forest University
... we explore the possibility that there is variation in people's general perceptions of attitudes as fixed versus malleable constructs. For instance, two individuals might hold similar attitudes toward a restaurant, artist, or social issue, but differ in the extent to which they perceive these attitude ...
... we explore the possibility that there is variation in people's general perceptions of attitudes as fixed versus malleable constructs. For instance, two individuals might hold similar attitudes toward a restaurant, artist, or social issue, but differ in the extent to which they perceive these attitude ...
Social interventions to moderate discriminatory attitudes
... These responses are not casual; they indicate the respondent’s generalized views about disability. People generalize from the physical characteristic to affective and behavioural characteristics. Such stereotypes could be coherent and fit in people’s own naive theories. These are based on culture-sp ...
... These responses are not casual; they indicate the respondent’s generalized views about disability. People generalize from the physical characteristic to affective and behavioural characteristics. Such stereotypes could be coherent and fit in people’s own naive theories. These are based on culture-sp ...
Tell me more: The effects of expressed interest on receptiveness
... on dialog outcomes. In Study 1, receiving elaboration questions caused individuals to view their debate counterpart more positively, behave more open-mindedly, and form more favorable inferences about other proponents of the counterpart’s views. In Study 2, asking questions made participants more wi ...
... on dialog outcomes. In Study 1, receiving elaboration questions caused individuals to view their debate counterpart more positively, behave more open-mindedly, and form more favorable inferences about other proponents of the counterpart’s views. In Study 2, asking questions made participants more wi ...
Persuasion through facts and feelings: integrating affect and
... summarized in a global evaluation (i.e., attitude) would suggest that they both influence attitude. Indeed, studies have found support for this (Breckler & Wiggins, 1989; Crites et al., 1994; Trafimow & Sheeran, 1998). However, some researchers have omitted attitude from their models, and treated a ...
... summarized in a global evaluation (i.e., attitude) would suggest that they both influence attitude. Indeed, studies have found support for this (Breckler & Wiggins, 1989; Crites et al., 1994; Trafimow & Sheeran, 1998). However, some researchers have omitted attitude from their models, and treated a ...
Dissonance and self-perception: An integrative view of each theory`s
... believe that the performance of this behavior had implications for belief, while other subjects were led to believe that there was no such link between beliefs and behavior. Belief-relevant subjects were found to be more favorable to the position they were to advocate than were belief-irrelevant sub ...
... believe that the performance of this behavior had implications for belief, while other subjects were led to believe that there was no such link between beliefs and behavior. Belief-relevant subjects were found to be more favorable to the position they were to advocate than were belief-irrelevant sub ...
The Role of Evaluative Conditioning in Attitude Formation
... they infer that this stimulus co-occurred with a US (e.g., people start to dislike an individual because she is often in company with another disliked person). However, it could also be the case that participants simply conform to the experimenters’ intention by inferring which evaluation might be e ...
... they infer that this stimulus co-occurred with a US (e.g., people start to dislike an individual because she is often in company with another disliked person). However, it could also be the case that participants simply conform to the experimenters’ intention by inferring which evaluation might be e ...
It`s funny that the original theory of cognitive dissonance can explain
... the attitudinal objects used have been extremely negative and the statements about them have been produced in private, thus eliminating concerns about self-presentation interpretations of the effects. Moreover, in this research, participants’ behavior did not produce any aversive consequences, thus ...
... the attitudinal objects used have been extremely negative and the statements about them have been produced in private, thus eliminating concerns about self-presentation interpretations of the effects. Moreover, in this research, participants’ behavior did not produce any aversive consequences, thus ...
Chapter 8: Attitudes and Behavior
... 2. Attitudes influence actions, also both superficially (with very little forethought; e.g., parents focusing only on a child’s positive qualities, may pamper him), and in more deliberate/thorough ways. When the process is more deliberate, attitudes produce intentions to act in particular ways, and ...
... 2. Attitudes influence actions, also both superficially (with very little forethought; e.g., parents focusing only on a child’s positive qualities, may pamper him), and in more deliberate/thorough ways. When the process is more deliberate, attitudes produce intentions to act in particular ways, and ...
The impact of the social context on resistance to persuasion: Effortful
... a strong challenge. Not all attitudes are so durable and influential, however. Another person may hold an equally favorable attitude toward the same political candidate and yet exhibit none of these outcomes—he or she may be relatively unbiased in perceptions of the candidate’s debate performance, an ...
... a strong challenge. Not all attitudes are so durable and influential, however. Another person may hold an equally favorable attitude toward the same political candidate and yet exhibit none of these outcomes—he or she may be relatively unbiased in perceptions of the candidate’s debate performance, an ...
attitudes - Simply Psychology
... liberal or conservative? A soccer fan? A music lover? An optimist? The answers to all these questions depend upon psychological characteristics that define who we are: our attitudes. An attitude is a set of beliefs that we hold in relation to an attitude object, where an attitude object is a person, ...
... liberal or conservative? A soccer fan? A music lover? An optimist? The answers to all these questions depend upon psychological characteristics that define who we are: our attitudes. An attitude is a set of beliefs that we hold in relation to an attitude object, where an attitude object is a person, ...
Elaboration and Attitude Strength
... Sparks, 2002, for a review). As a contributor to the effect of elaboration on attitude strength consequences, the notion is that the more a person thinks about his or her attitude, or a persuasive message, the more his or her thoughts (and feelings) will tend to be reconciled such that they fall in ...
... Sparks, 2002, for a review). As a contributor to the effect of elaboration on attitude strength consequences, the notion is that the more a person thinks about his or her attitude, or a persuasive message, the more his or her thoughts (and feelings) will tend to be reconciled such that they fall in ...
Ch17slides - Blackwell Publishing
... Another explanation for the AOE focuses on information; actors have more information about the situational and contextual influences on their behaviour, including its variability and flexibility across time and place – but observers are unlikely to have such detailed information about the actors unl ...
... Another explanation for the AOE focuses on information; actors have more information about the situational and contextual influences on their behaviour, including its variability and flexibility across time and place – but observers are unlikely to have such detailed information about the actors unl ...
Do Amnesics Exhibit Cognitive Dissonance
... Aesop’s fox, revising his or her attitudes to fit with the current circumstances, other people may doubt the sincerity of the person’s new beliefs and may be tempted to think of this change as rationalization or self-deception. If the grapes were suddenly available, the fox might not pass over them ...
... Aesop’s fox, revising his or her attitudes to fit with the current circumstances, other people may doubt the sincerity of the person’s new beliefs and may be tempted to think of this change as rationalization or self-deception. If the grapes were suddenly available, the fox might not pass over them ...
B&B 10e ppt
... » Third-Person Effect—the impact of media exposure on others’ attitudes and behaviors is overestimated and the impact on the self is underestimated – Social Comparison to people that are liked also plays a role in learning attitudes from others and people learn attitudes from those they like and res ...
... » Third-Person Effect—the impact of media exposure on others’ attitudes and behaviors is overestimated and the impact on the self is underestimated – Social Comparison to people that are liked also plays a role in learning attitudes from others and people learn attitudes from those they like and res ...
Reacting to an Assumed Situation vs. Conforming
... excluded from the analysis because they expressed suspicion, either during the procedure or at debriefing, leaving us with 48 valid participants. Furthermore, analyses of variance (ANOVAs) on the main dependent variables of interest demonstrated that whether the speaker was of the same or of a diffe ...
... excluded from the analysis because they expressed suspicion, either during the procedure or at debriefing, leaving us with 48 valid participants. Furthermore, analyses of variance (ANOVAs) on the main dependent variables of interest demonstrated that whether the speaker was of the same or of a diffe ...
preprint Word document - Daniel J. O`Keefe home page
... factors (that is, an account of what underlies each of these), which can supply even further direction to persuaders. One’s attitude toward the behavior is described as based on one’s salient beliefs about the behavior (specifically, based on the evaluation of each belief and the strength with which ...
... factors (that is, an account of what underlies each of these), which can supply even further direction to persuaders. One’s attitude toward the behavior is described as based on one’s salient beliefs about the behavior (specifically, based on the evaluation of each belief and the strength with which ...