Chapter 8: Consumer Attitude Formation and Change MKT 344
... The knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources ...
... The knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources ...
Slides
... • Categories enable prediction: Make us feel (rightly or wrongly) that we understand world & what will happen! • Illusory correlation – See correlations where they don’t exist – Remember confirmatory examples more – Example: Cheerleaders are outgoing • Out-group homogeneity effect – Us vs. them – “A ...
... • Categories enable prediction: Make us feel (rightly or wrongly) that we understand world & what will happen! • Illusory correlation – See correlations where they don’t exist – Remember confirmatory examples more – Example: Cheerleaders are outgoing • Out-group homogeneity effect – Us vs. them – “A ...
ATTITUDESANDPERCEPTION
... often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question. definitions of attitude An attitude can be defined as a positive or negative evaluation o ...
... often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question. definitions of attitude An attitude can be defined as a positive or negative evaluation o ...
Document
... 3. costs of intervention. sometimes they are raised bythe presence of others (surveillance) 4. rules for behaving: don't stare, unless you know what to do/day, keep your mouth shut etc. 5) mood: Isen dime in coin slot mailing letter 10-->90 ...
... 3. costs of intervention. sometimes they are raised bythe presence of others (surveillance) 4. rules for behaving: don't stare, unless you know what to do/day, keep your mouth shut etc. 5) mood: Isen dime in coin slot mailing letter 10-->90 ...
soc-psychb
... • Leon Festinger: Two cognitions that are in conflict or dissonant (one implies the opposite of the other) result in pressure to change one or both to bring them into consonance • In practice, the two are an attitude and a behavior and the attitude changes ...
... • Leon Festinger: Two cognitions that are in conflict or dissonant (one implies the opposite of the other) result in pressure to change one or both to bring them into consonance • In practice, the two are an attitude and a behavior and the attitude changes ...
T/F
... Just-World Hypothesis: Good things happen to good people, bad things happen to bad people. If something bad happens to you, you must have deserved it. ...
... Just-World Hypothesis: Good things happen to good people, bad things happen to bad people. If something bad happens to you, you must have deserved it. ...
22_SocialPsych2 - HomePage Server for UT Psychology
... The tendency to change perceptions, opinions, or behavior in ways that are consistent with group norms ...
... The tendency to change perceptions, opinions, or behavior in ways that are consistent with group norms ...
here - Army Study Guide
... Often indicated by behavior Formed largely from the continuous process of socialization Positive or negative implications Usually are not easily changed ...
... Often indicated by behavior Formed largely from the continuous process of socialization Positive or negative implications Usually are not easily changed ...
