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Tourism Marketing Role of Marketing in Strategic
Tourism Marketing Role of Marketing in Strategic

... Corporate level Business unit level Defining company mission ...
Slide 1
Slide 1

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Marketing*s Role Today and Tomorrow

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Chapter 09 The Marketing Strategy

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Marketing plan

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
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