Download Developing Effective Marketing

November
23 & 24, 2015
8:45 am - 5:00 pm
@ FMM Institute, Perak
Objectives
Upon completion of this
course, participants will
be able to :
•understand the concept
of marketing and the
role it plays in our
everyday life
•analyse trends that
include SWOT, PEST and
competitors for better
strategy development
•develop a marketing
plan that will propel
their organisations
to another level of
achievement
•Utilise the marketing
mix to effectively
develop a strategic plan
for their organisations
•implement and execute
the plan in the most
effective manner
that create maximum
outreach
Course Content
Trainer
STARTING WITH THE
“RIGHT” MARKETING
MINDSET
• Defining the marketing’s
roles in the current market
situation
• The qualities of an effective
marketer
• Who determine success – I,
me, myself
• Awareness of challenges at
the marketplace
THE FUNDAMENTALS OF
MARKETING
• Difference between
marketing and sales
• Defining marketing and its
practice
• Current scenario at the
market place
• The need to change the
current approach
INTERNAL AND EXTERNAL
ENVIRONMENTAL
SCANNING
• Using SWOT, PEST and Life
cycle
Who Should attend
Executives and above
• Competitors’ Analysis and
their current activities
• Impact on environmental
scanning to the company’s
bottom line
DEVELOPING A STRATEGIC
MARKETING PLAN
• Contents of a strategic
marketing plan
• Step by step guide to a
strategic marketing plan
• Formulating marketing
mission
MARKETING MIX
FORMULATION
• Elements in a marketing mix
– the 4Ps
• Strategic development
utilizing the 4Ps
• Detailed action plans for
each of the strategic thrust
IMPLEMENTATION OF THE
PLAN
• Effective implementation
and execution
• Monitoring and control of
sales vs. budget
registration Form
FMM INSTITUTE PERAK (Centre for Professional Development)
SBL
Scheme
Also available
as an
In-House Course
DEVELOPING EFFECTIVE MARKETING
Please register the following participant(s) for the above programme:
Name
Designation
I.C. No.
1.
2.
3.
4.
(Please attach a separate list if space is insufficient.)
Submitted by:
Name:
Designation:
Tel:
Fax:
Email:
Address:
FMM Membership No:
Company GST Registration No:
Mr Phang Wai Kheong holds a Masters
of Business Administration (MBA) from the
Wawasan Open University and a Diploma In
Marketing from Chartered Institute of Marketing,
UK (CIM, UK). Mr Phang has wide experience in
the field of management, sales and marketing,
managing project teams in driving the CRM
strategies over the past two decades. Being a
marketer by profession, he was in charge of the
sales & marketing division in the fast moving
consumer goods where achievement of sales
targets is the most important KPI.
Mr Phang became a full time trainer
since 1998. He is a certified trainer registered
with PSMB and has trained and facilitated
many programs for corporate companies that
include some of the biggest and well known
namely DHL, Toshiba, Lafarge, Ericsson,
Kompakar, Huawei, Agilent, Perodua, Kimberly
Clark & many more. He is an active member
of Toastmasters International. An articulate
and fluent speaker, he has participated and
won numerous speech contests. He has also
conducted workshops from the Speechcraft
and Successful Club & Leadership Series and has
served in various positions at the club, area and
division levels. Due to his active participation
and achievements, he was awarded the District
51 Area S1 Toastmaster of the Year 2006/2007
and the District 51 Division S Toastmaster of
The Year 2006/2007. He is also awarded the
title of Distinguished Toastmaster (DTM), the
highest accolade bestowed by Toastmasters
International.
Administrative Details
Attn : Puan Eda / Ms Harvindar / Ms Nicole)
No. 1, Lorong Raja DiHilir, Off Jalan Raja DiHilir, 30350 Ipoh, Perak.
Fax. No. : (05) 548 8221 & (05) 548 8331 • Tel. No. : (05) 548 8660
(475427-W) Email : [email protected]
Company:
SALES & MARKETING
During this challenging time, allocating resources to maximize return on investment while minimizing
the risks of low or negative return are becoming a lot more unpredictable.
As such, the marketing’s role in a company’s business growth is getting more crucial. Therefore, it is
imperative for companies to relook at its business plan and to utilize marketing in driving the next growth.
The development of the right marketing strategy will determine the success and failure of an organization.
As such, organizations are required to anticipate what are the current and future trends, their competitors
and coming out with the right strategies to outwit competitors and at the same time to grab a bigger
share of the market which will lead to higher sales.
Monday &
Tuesday
Dear Sir / Madam
category
Developing Effective
Marketing
MyCoID:
Enclosed cheque / bank draft No. ______________________ for RM _______________ being payment for _______
participant(s) made in favour of the ‘FMM Institute’ .
Closing date: November 16, 2015
Medium of Instruction: English
CPD: 14 hours
Course fee (Fees inclusive of GST, Course
Materials, Refreshment, Lunch and Certificate of
Attendance)
FMM Members RM 530.00 per pax
Others RM 636.00 per pax
Registration:
• Upon Faxing / Mailing the completed Registration Form to FMM
Institute, Perak, you are deemed to have read and accepted the
terms and conditions. The course would also be deemed as
confirmed unless informed otherwise.
• Will be based on First-Come-First-Served basis.
Payment:
• Cheques made in favour of FMM Institute should be forwarded
to FMM Institute Perak.
• For SBL Scheme, an Attendance of 100% is a MUST, in any case,
employers will be billed in full.
• FMM Institute GST Registration No. 001764515840
Cancellation:
Must be in Writing with Reasons.
• 7 days before the course ~ No Payment Charged
• 3-6 days before the course ~ 50% Payment Charged
• < 3 days before the course ~ Full Payment Charged
• Participants who did not turn-up will be charged full payment.
• Replacements can be accepted at no additional cost.
Disclaimer:
The FMM Institute reserves the right to change the facilitator, date
and to vary / cancel the course should unavoidable circumstances
arise. All efforts will be taken to inform participants of the changes.