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November 23 & 24, 2015 8:45 am - 5:00 pm @ FMM Institute, Perak Objectives Upon completion of this course, participants will be able to : •understand the concept of marketing and the role it plays in our everyday life •analyse trends that include SWOT, PEST and competitors for better strategy development •develop a marketing plan that will propel their organisations to another level of achievement •Utilise the marketing mix to effectively develop a strategic plan for their organisations •implement and execute the plan in the most effective manner that create maximum outreach Course Content Trainer STARTING WITH THE “RIGHT” MARKETING MINDSET • Defining the marketing’s roles in the current market situation • The qualities of an effective marketer • Who determine success – I, me, myself • Awareness of challenges at the marketplace THE FUNDAMENTALS OF MARKETING • Difference between marketing and sales • Defining marketing and its practice • Current scenario at the market place • The need to change the current approach INTERNAL AND EXTERNAL ENVIRONMENTAL SCANNING • Using SWOT, PEST and Life cycle Who Should attend Executives and above • Competitors’ Analysis and their current activities • Impact on environmental scanning to the company’s bottom line DEVELOPING A STRATEGIC MARKETING PLAN • Contents of a strategic marketing plan • Step by step guide to a strategic marketing plan • Formulating marketing mission MARKETING MIX FORMULATION • Elements in a marketing mix – the 4Ps • Strategic development utilizing the 4Ps • Detailed action plans for each of the strategic thrust IMPLEMENTATION OF THE PLAN • Effective implementation and execution • Monitoring and control of sales vs. budget registration Form FMM INSTITUTE PERAK (Centre for Professional Development) SBL Scheme Also available as an In-House Course DEVELOPING EFFECTIVE MARKETING Please register the following participant(s) for the above programme: Name Designation I.C. No. 1. 2. 3. 4. (Please attach a separate list if space is insufficient.) Submitted by: Name: Designation: Tel: Fax: Email: Address: FMM Membership No: Company GST Registration No: Mr Phang Wai Kheong holds a Masters of Business Administration (MBA) from the Wawasan Open University and a Diploma In Marketing from Chartered Institute of Marketing, UK (CIM, UK). Mr Phang has wide experience in the field of management, sales and marketing, managing project teams in driving the CRM strategies over the past two decades. Being a marketer by profession, he was in charge of the sales & marketing division in the fast moving consumer goods where achievement of sales targets is the most important KPI. Mr Phang became a full time trainer since 1998. He is a certified trainer registered with PSMB and has trained and facilitated many programs for corporate companies that include some of the biggest and well known namely DHL, Toshiba, Lafarge, Ericsson, Kompakar, Huawei, Agilent, Perodua, Kimberly Clark & many more. He is an active member of Toastmasters International. An articulate and fluent speaker, he has participated and won numerous speech contests. He has also conducted workshops from the Speechcraft and Successful Club & Leadership Series and has served in various positions at the club, area and division levels. Due to his active participation and achievements, he was awarded the District 51 Area S1 Toastmaster of the Year 2006/2007 and the District 51 Division S Toastmaster of The Year 2006/2007. He is also awarded the title of Distinguished Toastmaster (DTM), the highest accolade bestowed by Toastmasters International. Administrative Details Attn : Puan Eda / Ms Harvindar / Ms Nicole) No. 1, Lorong Raja DiHilir, Off Jalan Raja DiHilir, 30350 Ipoh, Perak. Fax. No. : (05) 548 8221 & (05) 548 8331 • Tel. No. : (05) 548 8660 (475427-W) Email : [email protected] Company: SALES & MARKETING During this challenging time, allocating resources to maximize return on investment while minimizing the risks of low or negative return are becoming a lot more unpredictable. As such, the marketing’s role in a company’s business growth is getting more crucial. Therefore, it is imperative for companies to relook at its business plan and to utilize marketing in driving the next growth. The development of the right marketing strategy will determine the success and failure of an organization. As such, organizations are required to anticipate what are the current and future trends, their competitors and coming out with the right strategies to outwit competitors and at the same time to grab a bigger share of the market which will lead to higher sales. Monday & Tuesday Dear Sir / Madam category Developing Effective Marketing MyCoID: Enclosed cheque / bank draft No. ______________________ for RM _______________ being payment for _______ participant(s) made in favour of the ‘FMM Institute’ . Closing date: November 16, 2015 Medium of Instruction: English CPD: 14 hours Course fee (Fees inclusive of GST, Course Materials, Refreshment, Lunch and Certificate of Attendance) FMM Members RM 530.00 per pax Others RM 636.00 per pax Registration: • Upon Faxing / Mailing the completed Registration Form to FMM Institute, Perak, you are deemed to have read and accepted the terms and conditions. The course would also be deemed as confirmed unless informed otherwise. • Will be based on First-Come-First-Served basis. Payment: • Cheques made in favour of FMM Institute should be forwarded to FMM Institute Perak. • For SBL Scheme, an Attendance of 100% is a MUST, in any case, employers will be billed in full. • FMM Institute GST Registration No. 001764515840 Cancellation: Must be in Writing with Reasons. • 7 days before the course ~ No Payment Charged • 3-6 days before the course ~ 50% Payment Charged • < 3 days before the course ~ Full Payment Charged • Participants who did not turn-up will be charged full payment. • Replacements can be accepted at no additional cost. Disclaimer: The FMM Institute reserves the right to change the facilitator, date and to vary / cancel the course should unavoidable circumstances arise. All efforts will be taken to inform participants of the changes.