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Centennial Honors College Western Illinois University Undergraduate Research Day 2012
Centennial Honors College Western Illinois University Undergraduate Research Day 2012

... The Role of Public Relations and Marketing Mix Assanatou Sow Faculty Mentor: Mohammad Siddiqi English and Journalism ...
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... - Ensure launches of new products to the market are successful by planning marketing tactics, campaigns, training etc. - Benchmark products to ensure that they remain competitive. This will include all aspects of the products including sales performance, pricing etc. - Identify new product developme ...
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... marketing, trend identification, user interface refinement and close coordination across all countries;  Reported to EVP Sales & Marketing, requiring significant international travel, excellent organizational and communication skills and executive reporting and presentations;  Collaborated at seni ...
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Multicultural marketing

Multicultural marketing (also known as ethnic marketing or cross-cultural marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the ""general market."" Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.
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