Download Teacher: Grade: Week of: Day One Day Two Day Three Subject Intro

Teacher:
Grade:
Week of:
Day One
Day Two
Day Three
Subject
Time
Intro to Entrepreneurship
Intro to Entrepreneurship
Intro to Entrepreneurship
Module
Module 9
Module 9
Module 9
Understand marketing and sales types
and processes
Understand branding
Understand building a market mix and
sales process
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Branding to reach a target market
Building your marketing mix and sales
process based on your target market
Chocolate company exercise
Quiz, Sales Exercise, Teamwork to plan
sales and marketing strategies,
Learning Objective
Presentation and
Discussion Topics
Activity
Marketing messages
Marketing types and mix
Sales strategies
Customer lifetime value
Watch advertisements and discuss
their target
Quiz, participation
Assessment
Participation
Participation and homework
Homework
Research a known company and write a
brief description of their marketing mix
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The chocolate company exercise can take
some time, but it’s a very effective way
to really get students to think about who
their customers are, what they want, and
how to communicate the right message.
Talk about how teams are going to test
their BMC assumptions, give them some
suggestions.
Read Module 10
Teamwork to conduct BMC tests of
assumptions
Teacher Notes
The best way to understand messaging
to a target market, is to watch or look
at examples of marketing, and discuss
characteristics of the target market and
why the messages are appealing