Download Marketing I

Marketing I-II
Course #BUS049/BUS050
Power Standard 1: Understand marketing strategies used for business objectives (15%)
Skill 1a: Explain marketing and its importance in a global economy. (25%)
Skill 1b: Describe marketing functions and related activities. (25%)
Skill 1c: Identify and integrate marketing mix elements into a plan. (50%)
Power Standard 2: Understand the strategies used to promote products and ideas (10%)
Skill 2a: Identify and publish promotional mix elements. (60%)
Skill 2b: Differentiate types of advertising media. (40%)
Power Standard 3: Understand the actions used to influence client purchases (20%)
Skill 3a: Explain role of customer service as a component of selling relationships. (10%)
Skill 3b: Analyze product information to identify key features and benefits. (25%)
Skill 3c: Demonstrate the 7 steps to a sale. (40%)
Skill 3d: Explain key factors in building and maintaining clientele. (25%)
Power Standard 4: Locate, understand, and use marketing information (5%)
Skill 4a: Identify internal and external sources of marketing information. (40%)
Skill 4b: Use marketing research methods to obtain and analyze data. (60%)
Power Standard 5: Understand tools and strategies used in creating a business (20%)
Skill 5a: Explain benefits of entrepreneurship and key traits of entrepreneurs. (20%)
Skill 5b: Relate the importance of marketing to entrepreneurship. (30%)
Skill 5c: Develop the key parts of a business plan. (50%)
Power Standard 6: Understand the processes needed to evaluate sales channels (5%)
Skill 6a: Explain the nature and scope of channel management. (30%)
Skill 6b: Identify channels of distribution and their traits. (50%)
Skill 6c: Illustrate the use of technology in channel management. (20%)
Power Standard 7: Understand the economic principles fundamental to business (15%)
Skill 7a: Explain the principles of supply and demand. (50%)
Skill 7b: Determine marketing strategies appropriate to economic cycles. (50%)
Power Standard 8: Understand concepts and tools used to develop professionally (5%)
Skill 8a: Set personal goals demonstrate problem solving skills (50%)
Skill 8b: Make decisions and explain the strategies behind them. (50%)
Power Standard 9: College and career readiness (5%)
Skill 9a: Develop habits to prepare for college and career readiness (100%)