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Information Skills for
Entrepreneurs
An Essential Competency
Tom Cassel
Cynthia Cronin-Kardon
Danianne Mizzy
University of Pennsylvania
ASEE-ELD June 25, 2007
Information Needs of
Entrepreneurs
Information Needs of
Entrepreneurs
• Industry Analysis
• Market Analysis
• Venture Financing
• Intellectual Property
Penn Engineering
Entrepreneurship I & II
Penn Engineering
Entrepreneurship I
Examines elements of successful
high-tech ventures.
Penn Engineering
Entrepreneurship II
Investigates key elements
of planning
an entrepreneurial high-tech venture.
Original Library Support
• Class presentation
• Web guide
• Consultations
Innovations
• Survey: What resources do students use
to gather information?
• Reformatted Course Guide
• Business FAQ
• Warm-up Assignment
Survey
Guide
Warm-up Assignment
Business FAQ
http://faq.library.upenn.edu/recordList?library=lippincott
Continuous Improvement
Information Sources before . . .
. . . and after
Conclusions and Next Steps