Download Market Research

Entrepreneurship I
Chapter 6: Market Analysis
Barriers To Entry
Brand Loyalty
Customer Needs Analysis
Customer Profile
Descriptive Research
Economies of Scale
Exploratory Research
Historical Research
Industrial Markets
Industry
Market
Market Research
Market Segments
Market Share
Niche
Primary Data
Nina Southern – Entrepreneurship I
Conditions that keep new business either from
entering an industry or succeeding in that industry.
The practice of customers to purchase products and
services from companies they know
A way to pinpoint exactly which features and
benefits of your goods or services your customers
value.
A complete picture of a venture’s prospective
customers. It includes geographic, demographic,
and psychographic data.
Market research design used to determine the status
of something.
The phenomenon by which businesses can churn
out products more cheaply and quickly as they
grow bigger.
Market research design used to expand knowledge
when little is known about a problem.
Market research design used to explore past
occurrences, including their causes and effects.
Customers who buy goods or services for business
use.
A collection of business with a common line of
products or services.
A group of people or companies who have a
demand for a product or service and are willing and
able to buy it.
The process of investigating the areas of the
market.
Small groups of buyers within a larger market with
similar needs and interests.
A portion of the total sales generated by all the
competing companies in a given market.
A small segment of the market, usually based on
customer needs discovered through market
research.
Information obtained for the first time and is
specific to the problem studied.
Entrepreneurship I
Proprietary Technology
Psychographics
Sales Potential
Secondary Data
Target Market
Nina Southern – Entrepreneurship I
Know-how that is owned and often protected by
patents.
A segmentation of the consumer market, including
personality, opinions, and lifestyle elements,
including activities and interests.
The projected or estimated figure of the amount a
product can realistically be expected to sell.
Information that has already been collected for a
purpose other than the one under study.
The particular group a business is interested in
making the focus of all the company’s efforts.