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STEPHEN A. KEENAN
1920 North Ocoee Street
Cleveland, TN 37311
[email protected]
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EXECUTIVE PROFILE
Results-oriented strategic analyst with expertise in modeling market composition, competitive economics and business
development scenarios. International experience in product development, strategic partnerships and the coordination
of global projects. Fluent with financial modeling, due diligence and merger/acquisition analysis. Enthusiastic selfstarter with the ability to define and drive growth strategies, while delivering buy-in and return on investment.
PROFESSIONAL EXPERIENCE
OLIN CORPORATION – Cleveland, TN
World’s largest producer of chlor alkali chemicals and derivatives (NYSE: OLN).
January 2005 – Present
DIRECTOR, STRATEGIC ANALYSIS
 Due diligence and merger/acquisition analysis across multiple target businesses, products and transactions;
 Instrumental role in integration of acquired assets and coordination with legacy sales & marketing efforts;
 Management of competitive intelligence, industry metrics, historical trends and forecasts;
 Work closely with executive management in update of annual 5-year Strategic Plan with related scenario
modeling – requiring a comprehensive view of the company, industry and market outlook;
 Work closely with investor relations, financial and legal groups on corporate initiatives and communications;
 Oversee sales contract & price management, sales force initiatives and business process redesigns.
NOLAN EYE RESEARCH – Hartford, CT
July 2002 – November 2004
A biotech start-up founded to capitalize upon a new treatment for macular degeneration.
VICE PRESIDENT, MARKETING & BUSINESS DEVELOPMENT
 Developed long-range business strategy, including market valuations, operating financials, competitive
landscape, project timelines, capital requirements, licensing options, corporation structure and ROI calculations;
 Extensive due diligence spanning patent reviews, industry interviews, competitive analysis, liability exposure;
 Oversaw design and execution of clinical trials accepted for execution by Johns Hopkins Wilmer Eye Institute;
 Managed legal resources and FDA approval process; including patent applications and partnership agreements;
 Created financing presentations; detailing licensing opportunity and securing an offer of $2MM in seed financing.
ESSELTE CORPORATION – New York, NY
December 1999 - March 2002
Global manufacturer of office products with operations in 38 countries, marketing more than 100 brands.
GLOBAL VICE PRESIDENT, MARKETING STRATEGY
 Maximized ROI of world web efforts via strategic partnering, in-depth customer needs analysis, database
marketing, trend identification, user interface refinement and close coordination across all countries;
 Reported to EVP Sales & Marketing, requiring significant international travel, excellent organizational and
communication skills and executive reporting and presentations;
 Collaborated at senior executive-level with Office Depot, Staples and Corporate Express in the development of
B2B and B2C strategies, pricing, promotions and sponsorships across the US and Europe;
 Led US and European industry councils in the design of a manufacturer-driven e-Marketplace; CEO-level strategy
sessions and external consulting teams to generate financial scenario simulations and detailed business plan;
 Evaluated new technologies, web-based consumer marketing models and supervised country-based teams.
STEPHEN A. KEENAN
PAGE 2
1920 North Ocoee Street
Cleveland, TN 37311
[email protected]
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INDEX STOCK IMAGERY – New York, NY
August 1998 - December 1999
Representing thousands of professional photographers to publishers, advertisers and designers seeking license images.
VICE PRESIDENT, MARKETING
 Directed the business strategy for photostogo.com, a consumer targeted e-commerce site; continuously refining
user interface, architecture, content, promotional tactics and partner alliances to increase conversion;
 Played pivotal role in preparation for IPO, helping to secure $20MM in mezzanine financing. Supported frequent,
in-depth financial and tactical presentations to the board of directors, investors and venture capital funds;
 Participated in the valuation and acquisition of several niche competitors, via high-paced integration strategies;
 Oversaw business development, legal and technical partner negotiations (Intuit, NBC, Excite, etc.);
 Developed company business plans and media plans, including a highly integrated ($5MM) portal placement.
NEW HAMPSHIRE OAK PRIVATE EQUITY FUND – Hampton, NH
April 1993 - August 1998
A privately held investment portfolio ($1.1BB) focused on chemical, automotive and hard parts industries.
ACQUISITION/DIVESTMENT ANALYST
 Evaluated principal investments valued up to $300MM across automotive, manufacturing and transportation;
 Participated in all areas and both sides of the deal flow process; screened business plans, carried out due
diligence, evaluated entrepreneurs and their implementation strategies;
 Performed industry assessments detailing niche market potential, relative market share, competitor strength,
potential synergies and projected cash flows. Performed on-site inspections and interviews with target firms.
MARKETING DIRECTOR – MANUFACTURING SUBSIDIARY
 Managed the focused improvement of several product lines in preparation for divestment; rationalized product
line/inventory, updated brands and marketing materials, and secured customer and supplier buy-in;
 Managed the design/production of catalogs, brochures, advertising campaigns, and packaging;
 Interacted daily with the factory floor, purchasing, engineering, quality assurance, scheduling and production.
CONSOLIDATED COMPUTER INVESTORS – Baltimore, MD
June 1988 - September 1992
Provided personal computers and installed local area networks to federal, state and local governments.
VICE PRESIDENT, OPERATIONS
 Leased space, built an operational infrastructure, hired technical/sales personnel and grew start-up revenues
from $150K/month to $1MM/month within 3-years; oversaw a staff of 45, plant operations and logistics;
 Configured, delivered and installed hundreds of PCs and servers, while managing customer relationships;
 Worked closely with IBM Corp. as their Preferred Reseller; responding jointly to RFQs and GSA contracts.
EDUCATION
DUKE UNIVERSITY FUQUA SCHOOL OF BUSINESS – Durham, NC
Master of Business Administration, May 1994 – Concentration in marketing & operations.
DARTMOUTH COLLEGE – Hanover, NH
Graduated with Academic Honors, June 1988; Awarded Bachelor’s Degree in Neurobiology (Honors Thesis Published).